3 REASONS WHY SOCIAL MEDIA CAN GROW MY BUSINESS REVENUE
How companies can benefit from the Social Social interactions, who starts them? and why? Life just a decade ago never had such a strong influencer such as social media. Below you will find out how social platforms are set up to be viral, how we play a part, and also how businesses can benefit. So, how did it come to be that now there are millions of posts/statuses every day on various topics?
The Virality Factor One reason why is that social platforms have a great virality factor by being able to retweet, repin, like and share in a very fast paced manner. This has capitalized on the strong desire that humans always have wanted to share the knowledge or new information they have found. The total time spent on social media in the U.S. across PC and mobile devices increased increased by 37 percent​ from 66 billion minutes in July 2011 compared to 121 billion minutes in July 2012, and this has grown ever since. It is in now in our interests to like, follow, tweet, and post in order to become a more visible presence within the digital landscape. Sharing the aspects from our daily lives gives us the ability to connect and learn. Social media is an engagement vehicle and it carries a large
amount of active users, reading, listening and browsing. From people to small businesses and all the way to large corporations we are constantly being exposed to numerous topics that we (the end user) have control over.
What do all of these topics and actions have in common you might ask? They are all sent out by the sender to evoke a specific response, whether that be in the realm of showcasing products/services that work, to success/ failure stories and why they came to be. Our minds want to see a plausible and explainable end to a topic of discussion, so we are driven to continuously check and engage with our followers or "friends" to see what they are doing, and what they are acting upon. It now becomes an obsession to share the topics that we like in such a fast and easy manner that now it's even more imperative to stay intuned with your approaches. Its important to remember that social media accounts for more than one in every four minutes spent online. Which brings us to the graphic below where you can see how the different social media platforms can help boost your online presence. In terms of time spent on sites it showcases which drive the highest amount of engagement and where there are great opportunities to drive traffic. ​ The ​ Shareaholic​ analysis is based on post-click behavior, which refers to clicking on a link that a friend shares socially.
What are the Growth Opportunities in Social Media? This translates growth opportunities for various companies. By accessing the social platforms that are here today we now have the ability to target the specific people we want, and in a set time manner. There very few boundaries in the social realm, so businesses today must educate and explore topics and entertain their potential customer bases to build and grow their brand following. The positive efforts made by companies in this domain help establish a larger
target audience following if you can find a way to continuously bring value to their lives. Here are some successful companies that have carved out specific niches, and have reaped the benefits by becoming their own personalities. Everyone has the ability to share content and contribute to a sales funnel, so its imperative that you find a place for your brand to make it happen. As a business make sure you keep a consistent and professional image throughout your social media platforms as it will help you gain a loyal following. These platforms that exist today are the new Word of Mouth. How do you engage and who do you follow? Think about it from that angle and find out how you can create a successful strategy for your own company.
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