Understanding Facebook Groups http://www.seosocialgeek.com
What is a
group?
A type of Facebook page where people with common cause or interest express their opinion.
What are the benefits of using group?
1
Used to segment your audience
2
You have full control over the group
3
Generate qualified leads and drive traffic to your website
4
Build brand awareness
5
Ability to contact group members by email
Facebook Pages, Facebook Groups Key Differences:
1. Discussion
Groups - more private, you have the control over who is allowed to be a member
Pages - less private, can only be restricted by certain ages or locations
2. Personal interaction
Groups - extension of your personal actions and directly connected to you (as the admin)
Pages - can create content that comes from the Page itself, not linked to you personally
3. Specific topic creation
Groups – can’t use applications nor customize group
Pages – can host applications and customize group
4. Members
Groups – are limited to no more than 5,000 members
Pages - no limit
5. Search engine indexing
Groups – not public so search engine can’t index them
Pages - indexable and searchable by the search engines
How to find groups on
There are a number of ways you can search for groups on Facebook:
Click on the Groups option from the left pane
Click on the “search groups box” on the top right of the screen.
Enter a topic that you wish to search for.
In the search box at the top of your screen, type a name or title that interests you and then click See More Results For at the bottom of the list.
Tips on choosing groups to join
1
A Group that fits your needs
2
A Group with 150 members or more
3
An Active group
Tips on using
Group
Observe and listen, don’t try to hijack conversations.
Genuinely help or provide solutions.
Use it as a “branding tool for attracting potential customers� not as an overt promotional or marketing tool. http://www.seosocialgeek.com/