Inbound Marketing: What Is It, And How Can It Increase My Profits? It’s plain to see that with the increasing advancement of technology, digital marketing is the way to go for businesses to increase revenue. Chances are, you’ve already implemented some form of digital marketing for your business (if you’re not too sure of what that means, here’s a blog post that explains all you need to know .) However, there’s one marketing strategy that you need to take advantage of now to maximize your profits, and that’s Inbound marketing!
(source:wrightimc.com) Sounds fancy, what is it? Put simply, "inbound marketing is a multifaceted marketing plan that converts visitors to your website into customers and promoters of your services. " It’s all about creating optimal content, attracting the right customers and getting them hooked on the products and/or services that your businesses offers. Inbound marketing isn’t defined in any one step or procedure, it’s a combination of actions.