April 18, 2015 Edition – Why Local SEO –
Local SEO Can Start Working in 72 Hours? Contrary to popular belief Recently I was asked to write an article for a journalistic website about Local SEO. They interviewed me last year and did and article and because I was able to share some of the unique SEO tools I created that are unique and some may say unrivalled they asked me now to write about my approach to Local SEO. I believe Local SEO service is the fastest most effective way for a business to reach their potential customers or clients. I am a voracious reader, I examine the internet with all its articles, opinions and videos then go offline to non-digital newspapers and periodicals devouring all the latest information and updates regarding Local SEO Services. Let’s face it everyone has something to verbalize and if they feel it is valuable or possibly for some not so valuable they will find a way to post it and hopefully monetize it. My mother use to say, “You are better off keeping your mouth closed and looking stupid then speaking out and proving it”. The articles with all their digital solutions, high-tech tools and near incantation style promises providing impossible successes flood every available tabloid be it digital and non-digital. I have been active in the digital marketing world since 1994, my background was in the music industry. I had a management company and managed rock bands and produced live concerts. We started promoting music for download on the internet in 1993 and huge marketing lessons were learned. Jump forward 20+ years and a lot has changed BUT the core is still the same today for digital marketing. Find the location where your potential clients or customers hang out, develop a product or service they need or want, place a price on it and sell, sell, sell. The difference is the tool set now available to drive people to that sale location and that digital tool set has changed the game. Enter Local SEO. Some identify SEO as a standard format one follows (a pre-designed roadmap) when designing a website or webpage. Wikipedia defines it as: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results. I agree with Wiki on this one, “Affecting the Visibility” that is what a power marketer should be looking to do. Local SEO is exactly that, moving the visibility to a place that best promotes your product or service. It seems fairly simple all we have to do is remember the first rule of basic math and we are on our way, “The shortest distance between two points is a straight line”. A) Customer wants to buy a widget, B) We sell them a widget. Correct, easy peezie. Why does something so basic quickly get convoluted by so many marketers, these brilliant marketing giants want to spread their wings and design or develop something new and exciting. Then they support this new feat of magic promoting it for only a few dollars more suggesting they will reposition your website or webpage to 1
higher heights, huge visibility and expect traffic galore. Sounds amazing and it is EXCEPT it will only take 4 to 6 months to prove it to you. Please sign here and include your first months check!!! Thirty percent of my job is cleaning up the mess these charlatans marketers leave behind. Regaining the trust of a client is not easy and what I have to do is deliver results quickly and effectively. Using my state of the art process I can place promotional information about your company on the first page of Google in 72 hours or less. Impossible you say? I can guarantee you your current SEO expert will say, “No one can do that”. More important they expect you to believe them because they have told you numerous times they are an expert. I prove to potential clients all the time their marketer may not be that expert by delivering on my promise of first page results in just a few days. The unfortunate part for the client is if your marketer does not know how to get you to page one of Google or other search engines in 72 hours then they proclaim whatever we are saying is a lie, a story, just someone who wants your money. As in any business the challenge is to overcome poor information. If you are told something is wrong it is far too often accepted without challenge. Some may say it is the easy way out but I find in this fast paced world most successful professionals are working almost on steroids and you either show them why you have the best widget immediately or loss them to the next sales person. In today’s SEO marketplace it is important to stay on top of the game to be a head of your competition. The difference will show up in thousands of dollar gained instead of some lost income wait time for the SEO process to begin bearing fruit. This is an opportunity to get on board and use the same tools companies like Walmart, Dell Computers and the other giants have been using for the last few years and unfortunately smaller companies could not because the cost has been prohibitive. My company mergdigital.com one of the leaders in Local SEO and we are exceptional at what we do. My associate Bill Greenberg and I offer real results, affordable, viewable in days not months and powerful because we know how to position you on the First Page of Google and additional search engines in a realistic amount of time Moving forward into the second half of 2015 is the opportunity for companies of any size to refocus their marketing goals and seek out affordable campaigns with more immediate results. Changing your expectations and thinking about short term results as a priority used to be the first step for any company. Up until now the phrase, “Digital Marketing Expert” was someone who would tell you we need to look at your medium and long term goals and it seemed they quickly passed over your short term goals as unimportant. For many that is acceptable because in the digital world everything takes months or years to prove.
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These kind of small minded marketing techniques are no longer acceptable. I agree, it is a fact designing short, medium and long term marketing plan / goals is the foundation of good business and realistic growth. BUT today your immediate short term can be very profitable and you can use the immediate financial rewards from Local SEO to support and increase your long term financial outcomes. By: Gary S. Monroe
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