guatemala
TABLE OF CONTENTS
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guatemala cit y inspiration
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lo g o and desig n
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applications
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GUATEMALA CITY Th e c i t y o f Gu ate ma la i s th e cap i ta l a n d th e larg e st c i t y o f t h e Re pu b l i c o f Gu ate ma la, an d t he m o st p o pu late d i n Ce ntra l A m e r i ca. Th e c i t y i s l o cate d i n th e s ou th - c e ntra l pa r t o f t he c ou nt r y , n e stl e d i n a m ou nta i n va l l e y cal l e d Val l e de la Er m i ta.
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HISTORY Guatema la Ci t y s e r ve s as t h e e c o n o m i cal , g ove r n m e nta l , a n d cultura l epic e nte r o f t h e nat i o n o f Guate ma la. The first p e opl e who s e tt l e m e nt o n t h e pre s e nt si te o f Gu ate ma la C it y w ere th e Mayan s wh o bui l t a c i t y at Ka m i na l juy u . The Spa nish c o l o n i st s e st ab l i she d a smal l tow n , w h i ch wa s ma d e a capita l cit y i n 1 7 7 5 . W hen Central Am e r i can o b t ai n e d i n de p e n d e n c e f ro m Spa i n the cit y b e cam e t he capi t al o f t he Un i te d P rov i n c e s o f Ce ntra l Amer ica in 1 8 2 1 . The Guatemalan Ci v i l War ran f ro m 1 9 6 0 to 1 9 9 6 . It wa s f ou g ht b et w e en the g ove r n m e nt o f Guate mala an d va r i ou s l e f ti st reb e l groups supp o r te d ch i e f ly by e t hn i c Maya i n d ig e n ou s p e o p l e a n d La dino p ea sant s, who to g e t he r make up t h e r u ra l p o o r. Gu ate ma la is cur rently u n de r a de m o c rat i c g ove r n m e nt.
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CONCEPT “ The c ou nt r y o f e te r nal spr i ng �. Gu ate mala i s a plac e t hat s n o t o n ly b reath ta ki ng bu t a l s o h o l d s an i mp o r t ant hi sto r i cal val u e. Its a re g i o n o f tra d i ti o n s b o th o l d an d n e w. It s p e o pl e an d t he i r la n d s a re a s e q u a l ly d i ve rs e. The c o n c e pt o f t h i s l o g o i s to c reate a ma rk that ca n d e s c r i b e e ve r y t h i ng t hat Gu ate mala i s ; w i th ou t f o rg e tti ng i ts h i sto r y , i ts b eau t y , an d i t s di ve rsi t y .
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LOGO The mark i s a c o mb i nat i o n o f Maya w r i ti ng. By using Mayan sy mb o l s am i n c o r p o rati o n th e h i sto r y a nd t he di ve rsi t y o f Guate mala. It s b eau t y c o m e s fro m t h e m ean i ng o f t h i s sy mb o l s w h i ch i s p la c e o f many t re e s.
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SYMBOL
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The s e t h re e sy mb o l s m ean “p la c e o f ” ( NA L )
Th e s e t w o sy mb o l s m ean “ tre e s, w o o d , f o re st ” ( T E )
In Maya n w r i ti ng d i f f e re nt sy m b o l s ca n b e u n i te to w r i te m o re c o mp l i cate d th i ng s. In th e s e ca s e NA L a n d T E a re c o mb i n e d to c reate NA L -T E ( p la c e o f tre e s )
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COLOR PALETTE
guatemala
guatemala #211F59
guatemala #4B 8D40
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#7AB2E1
guatemala #FA E 200
guatemala #851719
guatemala
guatemala #211F59
guatemala #4B 8D40
#7AB2E1
guatemala #FA E 200
guatemala #851719
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#211F59
#FAE200
COLOR INSPIRATIONS
#851719
#7AB2E1
#4B8D40 20
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VISUAL SYSTEM The v i sual languag e patte r n f or th i s b ra n d i s ba s e d o n t h e g ly ph us e d to c reate t h e l o g o. B o th th e g ly p h ( NAL ) an d ( T E) .
# 21 1 F 59
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#FA E 200
#7AB2E1
#4B8D40
#851719 23
Co Tex t (light)
abcdefghijklm nopqrstuvwxyz
ABC DE FG HIJ K L M NOPQRSTUVWXYZ
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TYPOGRAPHY The t y p o g raphy had to re f l e c t th e ma rk that I have c reate d f o r Gu ate mala. I n e e de d s o m e t h i ng w i th a si m i la r w e ig ht a n d w i th si m i lar charac te r i st i c s to t h e l i n e w o rk. Fo r th i s rea s o n I ch o o s e Co Te xt ( l ig ht ) .
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APPLICATIONS
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