guatemala
TABLE OF CONTENTS ciudad de guatemala concept logo applications
1
2
3
GUATEMALA CITY
Th e c i ty o f G u atemla is th e c a pita l a n d t h e la r g e s t c ity of th e Repu blic of G u a te m a la , a n d th e most popu la ted in C e n tr a l A m e r i c a . Th e c ity is loc a ted in t h e s o u th - c e n t ra l pa rt of th e c ou ntry, n e s tle d i n a m ou nta in va lley c a lled Va lle d e la E r m i t a
4
HISTORY
G u a t e m a la C i t y s e r v e s a s th e ec onomic a l, governmenta l, a nd c u ltu r a l e p i c e n t e r o f th e na tion of G u a tema la . Th e f i r t s p e o p le w h o s ettlement on th e present site of G u a tem a la C i ty w e r e th e M a y a ns wh o bu ilt a c ity a t Ka mina lj u yu . Th e S p a n i s h c o lo n i s t s esta blish ed a sma ll town, wh ic h wa s m a d e a c a p i ta l c i t y i n 1 7 75. Wh e n C e n t r a l A m e r i c a n obta ined independenc e from S pa in th e c i t y b e c a m e t h e c a pita l of th e United P rovinc es of Centra l America in 1821. Th e G u a t e m a la n C i v i l Wa r ra n from 19 60 to 19 96. It wa s f o u g h t b e t w e e n th e g o vernment of G u a tema la a nd va riou s le f ti s t r e b e l g r o u p s s u pported c h iefly by eth nic M a ya indige n o u s p e o p le a n d La d i n o pea sa nts, wh o togeth er ma ke u p th e r u r a l p o o r . G u a te m a la is c u rrently u nder a democ ra tic govermnet.
5
6
7
CONCEPT “T h e c o u n t r y o f e t e r n a l s pring�. G u a t e m a la i s a p la c e t h a t s not only brea th ta king bu t a lso h o ld s a n i m p o r t a n t h i s to ric a l va lu e. Its a region of tra ditions b o th o ld a n d n e w . I ts p e ople a nd th eir la nds a re a s equ a ly diverse. Th e c o n c e p t o f t h i s lo g o is to c rea te a ma rk th a t c a n desc ribe e v e r y th i n g th a t G u a t e m a la is; with ou t forgetting its h istory, i ts b e a u t y , a n d i ts d i v e r s ity.
8
LOGO Th e m a r k i s a c o mbina tion of ma ya writing. By u sing m a y a n s y m b o ls a m inc orpora tiong th e h istory a nd t h e d i v e r s i ty o f G u a tema la . Its bea u ty c omes from th e m e a n i n g o f th i s symbols wh ic h is pla c e of ma ny trees.
9
guatemala
guatemala
10
SYMBOLISM
1
2
guatemala
11
Th i s th r e e s y m b o ls m e a n “pla c e of” (NAL)
Th i s t w o s y m b o ls m e a n “trees, wood, forest” (TE)
1
In ma ya n writing different symbols c a n be u nite to write more c omplic a ted th ings. In th ese c a se NAL a nd TE c ombine to c rea t NAL-TE (pa lc e of trees)
2
12
COLOR PALETTE
guatemala
guatemala
#211F59
guatemala
#4 B 8 D 4 0
13
# 7 AB2E1
guatemala
# F A E 20 0
guatemala
# 8517 19
12
14
VISUAL SYSTEM Th e v i s u a l l a ngu a ge pa ttern for th is bra nd is b a s e d o n th e glyph u sed to c rea te th e logo. Both th e g ly p g ( NAL) a nd (T E).
# 211F59
15
# F A E 2 00
# 7 AB 2E 1
# 4 B8 D4 0
# 851719
16
abcdefghijklm nopqrstuvwxyz
ABCDEFGHIJKLM NOPQRSTUVWXYZ
17
TYPOGRAPHY Th e ty p o g r a p h y h a d t o r eflec t th e ma rk th a I h a ve c rea ted f o r G u a te m a la . I n e e d e d someth ing with a simila r weigh t a nd w i t h s i m i li a r c h a r a c te r i s tic s to th e line work. For th is rea so I c h o o s e C o Te x t ( li g t h ) .
guatemala
18
APPLICATIONS
17
20
21
19
23
24