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This handbook provides information on all the Marketing tools, both online and offline at the Fermax representative’s disposal to promote the product. FERMAX has committed to marketing as the main support tool for sales offering as well a completely individualized guidance adapted to the specific requirements of each country. Following, we present you the Online and Offline tools:
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Online Support
1. WEB: www.fermax.com The web is structured according to the profile of the user it is aimed at: CORPORATE WEB: Aimed at all types of users, but mainly visited by the final consumer, architects and interior designers.
PROFESSIONAL WEB: Focused on installers, distributors and architects. Direct consumer.
There are 12 corporate webs and 12 professional webs, depending on target languages and countries.
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To access all the tools that FERMAX provides and keep abreast of all the latest news, you need to subscribe to the WEB www.fermax.com
Below you may find the main and more useful section of the website: • Catalogues and Leaflets. Section where users can download all the documents we currently have available.
Available in: Corporative Web: UTILITIES section Professional Web: DOCUMENTS section
• Fermax TV. View all videos available
Available in: Corporative Web: UTILITIES section Professional Web: NEWS section
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• Worldwide Porjects. Because a project with Fermax is not just another project, in this section you may find the worldwide projects where FERMAX has installed its products. These projects evidence the confidence that day by day, architects and installers put on us, recognizing Fermax as a solid company capable to give solutions worldwide.
Available in: Corporative Web: WORLDWIDE PROJECTS section
• Skyliner. Online wizard that provides the list of material needed to create any SKYLINE panel combination.
Available in: Corporative Web: UTILITIES section Professional Web: ONLINE SUPPORT section
• Global Assistance. Assistant to create a project with any of the systems and products FERMAX.
Available in: Corporative Web: UTILITIES section Professional Web: ONLINE SUPPORT section
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• Product Manuals. Find the installation or user manuals for FERMAX equipment.
Available in: Corporative Web: SUPPORT section Professional Web: DOCUMENTS section
• Technical Documentation and Schematic Diagrams. Diagrams. Find all technical documentation including Product Manuals, declarations of conformity, etc…
Available only on the Professional Web: DOCUMENTS section.
• Stop Press. Keep up-to-date on all the new features from FERMAX.
Available in: Corporative Web: NEWSROOM section Professional Web: NEWS section
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• Latest Tech News. Stay up-to-date on all the new features from FERMAX.
Available in: Professional Web: TECH CHANNEL section
2. MICROSITES Product-specific web, with more detail and exclusive information on the item.
www.lynxbyfermax.com
www.fermax.com/qr/smile
www.onetoonebyfermax.com
Youc can also access by reading the QR codes that you may find in our poducts, packaging and catalogues.
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3. FERMAX GLOBAL NEWS Informative bulletins sent out periodically with the major new features. Received by all web subscribers as well as the customers we have in our DBs. Available in English / Spanish / French. To ensure seamless communication of bulletins, the database must be kept updated and segmented by customer type.
4. TECHNICAL ASSISTANCE TOOLS As it has been previously explained, these tools can be downloaded directly from the website. A) SKYLINER Online wizard that provides the list of material needed to create any SKYLINE panel combination.
1. Select the language.
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2. Select the option “Create your own Skyline” to start.
3. Select the system.
4. Select “Free set up” if you want to create your own configuration or select “Preset configuration” if you wish to use one of the existing ones.
5. Select the frame.
6. Drag the modules you want to include in the panel.
7. In the menu at the left you will be able to make any modification as well as generate the image or create an estimate.
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B) GLOBAL ASSISTANCE Assistant to create a project with any of the FERMAX systems and products.
1. Select the type of installation.
2. Complete the details.
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3. Once the data is completed you just need to obtain the material list.
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Offline Support
1. PROMOTIONAL TOOLS Each of our promotional tools is associated with a PU code, indispensable to streamline the marketing materials ordering process. A) CATALOGUES AND BROCHURES - General catalogues. Including the Fermax Products Range adapted to the needs of the target country. Available for International, USA, UK, France, Poland, China, Singapore, Turkey, Africa, Portugal and South America.
For the range of Door Release and Spare Parts, a general catalogue is also published. Available in English and Spanish.
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- Price Lists. The recommended retail price list for the different countries and currencies is published each year. - Specific Product Catalogues. Detailed information on a given item or product range.
- Tri-fold brochures and single-sheet leaflets to send via email along with budget estimates. - Personalized leaflets. Possibility of customizing catalogues and leaflets in line with each customer’s needs. We collaborate with the design, but the customer is responsible for printing.
B) POINT OF SALE: Fermax has different elements to promote products at point of sale. - Featured Product Displays. Available for iLOFT and SMILE monitors.
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- Working Product displays and portfolios
- Promotional posters of our most representative products: Skyline, Smile...
- Desktop pad. Quick guide which includes the references with the major rotation for the distributors. Available in english and spanish.
- Totems.
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- Design of demonstration panels (Point of Sale or exhibitions): Option to design FERMAX product panels, considering the space our client has available to display the product.
2. CAMPAINGS AND PROMOTIONS From the Branding Department we launch several types of promotion, depending on the type of client and nature of the product. These promotions are drawn up together with the Sales Department, defining the price and target consumers. - New Product launches, where we include the catalogue/brochure with detailed product information, price list and a special introductory offer.
New Product Catalogue
- Occasional Campaigns and Promotions. Special offers launched periodically to promote a product at a specific time. Example: 5 Days Promotion. The public to which it is aimed at has access to the purchase of the FERMAX product at a unique price only during 5 days. They can manage as well their order directly from the informative email of the promotion.
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Example: Seasonal Promotions
- Personalized Campaigns. Specially prepared and adapted to the needs of each of our customers. They are defined together with the customer and the Sales Department.
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3. VIDEOS FERMAX has developed different videos to communicate the launching of its products. These videos present the products and its functionalities in a very intuitive way and easy to understand for both the professional and the end user.
Skyline video
VIVO video
Smile video
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4. FERMAX FOR REAL The most revolutionary business tool from Fermax. It not only combines the images, technical features and functionality of a product family in one application, but also lets you integrate a virtual product image into a real image.
Available for Smartphones and Tablets with Android, IOS and Windows operating systems. The application is structured in two blocks: Solutions for OUTDOORS and INDOORS and within each block we find the products structured in families.
Solutions for outdoors
Solutions for indoors
You can interact with the product with real sounds, simply by pressing the corresponding buttons as you would do with a real product:
SOLUTIONS FOR OUTDOORS
1. Stand-by
2. Calling
3. Door opened
2. Exterior view
3. OSD menu
SOLUTIONS FOR INDOORS
1. Stand-by
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It is also possible to rotate the image to view the product from 360º.
360º Rotation
The menu that comes up on the right lets you deploy different options, such as general information on the product, image gallery, technical features and other options.
Drop down menu
The application also allows the integration of a VIRTUAL IMAGE OF THE ACTUAL PRODUCT, known as AUGMENTED REALITY. To do so, all you need in addition to the application is a marker (you can download directly from the web). This marker is placed on the spot where you want to simulate its installation and by clicking the “ we get the composition of the product image integrated with the reality.
logo” option
Additionally, you can take a picture of the composition to send to customers.
Product virtual image by means of a marker
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www.fermax.com fermax@fermax.com