MARKETING LISTING CONSULTATION
Presented by:
Fernando Pettineroli Listing Agent Phone: (786) 505 4007 – Email: Fernando@KW.com
PREPARED EXCLUSIVELY FOR:
Chary PeĂąate 200 177th Dr. # 109 Sunny Isles, Fl. 33160
The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.
Miami, Mayo 20, 2015. Estimada Chary: Muchas gracias por considerarnos para vender su departamento en Avila, Suunny Isles.Hacer dinero para nuestros clientes es el objetivo basico de nuestro trabajo. Para ello utilizamos multiples herramientas de mercadeo que nos guien a los mejores resultados posibles. Por favor usenos como fuente de consulta para todos los asuntos relacionados con la venta y compra de propiedades. Desde ya le agradezco si puede recomendar nuestros servicios a sus familiares y amigos que necesiten vender o comprar en el area de Miami. Sinceramente.
Fernando Pettineroli Listing Agent
1680 Meridian Ave. Suite 101 Direct: (786) 505 4007 Email: Fernando@KW.com | Website: www.VendaMiami.com
PREPARED BY: Fernando Pettineroli Listing agent - Realtor
A message from Fernando: “For over 30 years, my work has been always to help other people. I am thankful life allowed me to make a positive impact in the lives of so many, in different cultures and countries, that through the years have trusted me at the time of taking important decisions in life. Thank you for your trust, your time and business.” About Fernando: Fernando's mission is to lead his clients into easy and effective real estate transactions, optimizing reliability, strategy and profitability during the entire process, from listing to closing.
Fernando Pettineroli Listing Agent
A blend of long international experience and strong negotiation skills allows Fernando to provide his clients with timely, well-informed solutions that define his style of doing business. Fernando is regarded as a sharp-witted agent, and is widely respected for his views and market observations. Fernando earned a law degree* from Universidad Nacional de Mar del Plata, Argentina, in 1993, as well as a post specialization in human rights by Leuven University. Awards and recognition. In 1994, Fernando was laureate with a Rotary Foundation Educational Award for promoting vocational study, leadership development and international understanding, and granted “Honorary Citizenship” of the State of Arizona by Governor Fife Symington. The City of Tucson Old Pueblo granted Fernando “Honorary Citizenship” by Mayor George Miller, also in 1994. Fernando is fluent and negotiates in English, Spanish and Portuguese. A devoted father and husband, he spends most of his spare time with his children and family.
*not a member of The Florida Bar. 1680 Meridian Ave. Suite 101 Direct: (786) 505 4007 Email: Fernando@KW.com | Website: www.VendaMiami.com
MARKETING STRATEGY
We combine the power of: ● Enhanced paid advertising placement in top search sites as Zillow, Trulia and Realtor.com ● Interest generation in our own specialized sites as MercadoMiami.com, VendaMiami.com and WeSellIslands.com ● Targeted paid advertising in social media as Facebook and Youtube. ● Localized marketing to specific locations and foreign countries. We “follow the money” on our advertising trends. ● Open Houses and local networking with neighbors and other agents and brokers. ● Direct marketing to our own portfolio of + 4,000 prospects. ● Outstanding follow up on all leads.
INTERNET MARKETING
Extended Market Reach When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
PROFESSIONAL PHOTOGRAPHY
PROPERTY FLYERS
EXTENDED MARKET REACH
TECHNOLOGY DRIVEN MARKETING
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We market strongly on Youtube with featured videos in English and Spanish and special features on our exclusive channel Http://MercadoMiami.com
POSTCARD MAILINGS
SOCIAL MEDIA
We invest every day more and more in targeting prospects over Facebook at the point of replacing our print budget for Facebook, due to the ability to target the corect prospects using Facebook Professional. �
www.FernandoVende.com
STAGING
We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.
WHY KELLER WILLIAMS
Keller Williams is not your traditional Real Estate company. That is why it is not surprising that we are the #1 Real Estate Franchise in the World, by agent count. Our phenomenal growth is only part of the story: •
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A network of over 112,000 real estate consultants with a projected growth of 300,000 700+ offices in the US and Canada (50 Major Markets), including International presence in Costa Rica, Dubai, Indonesia, Mexico, Portugal, South Africa, Turkey, Spain, the UK and Vietnam. Excellence in cutting-edge real estate training, real estate coaching and real estate education Most Innovative Real Estate Company – Inman News
WHY KELLER WILLIAMS
Technology •
Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.
Teamwork •
Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.
Knowledge •
Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.
Reliability •
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.
Track Record •
I’m proud to work for #1 Real Estate Franchise in the World, by agent count! It’s proof that when you offer a superior level of service, the word spreads fast.
WHY KELLER WILLIAMS
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Keller Williams offices all located all across the United States, which serves as the location of our international headquarters.
WHY KELLER WILLIAMS
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Keller Williams Realty is WORLDWIDE. Our international presence includes offices in Canada, the United States, Costa Rica, Dubai, Indonesia, Mexico, Portugal, Spain, South Africa, Turkey, and the United Kingdom.
WHY KELLER WILLIAMS
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Keller Williams Realty is the Largest Real Estate Franchise in the world, by agent count.
CONSUMER-CENTRIC.com
KELLER WILLIAMS AWARDS & HONORS
MARKET STATISTICS
INFORMATION SOURCES USED IN HOME SEARCH
VALUE OF WEBSITES
WHAT BUYERS WANT MOST FROM THEIR AGENTS
HOW BUYERS FOUND THEIR AGENT
PRICING
PRICE RIGHT – ATTRACT BUYERS
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Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
PRICING MISCONCEPTIONS
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The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
PRICE AHEAD OF THE MARKET
PRICE AHEAD OF THE MARKET
PRICE RIGHT – TIME ON THE MARKET WORKS AGAINST YOU
WHAT SELLS – PRICE RIGHT
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To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
PRICE COMPETITIVELY – THE FIRST 30 DAYS ARE CRITICAL
I am looking forward to meet you and have the opportunity to sell your home. Please feel free to call me at (786) 505 4007 or email me at Fernando@KW.com Thank you and best wishes for you and your family. Fernando