Branding 2
Boutique Hotel Brand Package Feryal Khawar
01. Project Brief
01. Project Brief
01. The Project Boutique Hotel in Gastown 02. Point of Difference Small, stylish Boutique hotel with the latest in technology, stylish contemporary decor and communal areas that are gathering places for surrounding design community. 03. Target Audience Design savvy visitors to Vancouver & residents of Vancouver 04. Personality Smart, fashionable, stylish, tech savvy 05. Deliverables Name and Logo, Signane, Stationary package, Toiletries, town car, uniforms
02. Competitive Analysis
02. Competitive Analysis
• Designer product amenities.
The Surrey
• “Considered moments, one guest at a time.” • Lucrative Manhatten Upper East side address. • Built in 1926 as a residence hotel it boasts of having some of NY’s most eccentric celebrities-JFK, Bette Davis etc. • Art inspired redesigned modern interiors.
Inn at Irving Place
• Located in the heart of NY’s historical Gramercy Park. • Old world elegance with modern amenities. • Houses one of the best and most romantic Tea salons in NY. • Within walking distance to many NY city attractions.
Blakes
With nonsense and happiness around the clock Blakes is a romantic whirlwind from the minute you step through the door. So full of fantasy and so full of fun you are guaranteed to have a great time!
03. Creative Directions
West Coast Beauty
elements
3
3
elements
3
3
ELEMENTS
West Coast Beauty
3
Gastown Culture
Gastown Culture
the lantern
Vancouver Modernism
Vancouver Modernism
The
04. Logo Development
The Name
KALEIDOSCOPE
Logo Iterations
K
Logo Iterations
1.2 1.1 1.0
Final graphic
Color Experiments
Placement experiments
Final Logo Identity
KA L E I DOSCOPE
Futura std Book 36 points
Final Logo Identity
05. Applications
Hotel Entrance
Shampoo
Soap
Bathrobe
Towels
Door signs
Letterhead
Envelope
Business Cards
Stationary Package
Hotel booklet
THANK YOU!