Andy Fairburn

Andy Fairburn Senior marketing professional with a track record of identifying, winning and retaining high levels of business in competitive online and offline environments.

Experienced in B2C and B2B and working in multi-site PLC, SME and consultancy.

Excellent people & team development skills, effective motivator, mentor and communicator.

An entrepreneurial outlook with the commercial and change management skills to drive improvements in revenue, market share and profit performance.

Comprehensive mix of offline, online and ecommerce experience. Skilled at partnership, affiliate and alliance building, new product development and creative marketing with deep understanding of customer database modelling & multi-channel CRM including HTML email and social media.

“Andy has excellent leadership qualities and a genuinely positive attitude.

He is an accomplished international marketer and with abundant energy and personal charisma he can turn any obstacle into a challenge. Andy would be a tremendous asset for any company"

Andy Fairburn 07967 726606

Professional Experience FESM | Freelance Consultancy | Aug 2012 – Present Marketing and Sales consultancy for independent businesses, providing strategy, planning, web-design, internet marketing, public relations, advertising and media buying as well as sales and management training.

Clients include The European Tour Operators Association ● Red Dragon Tours ● TUI Travel ● Guild Travel ● Interval International ● Visit Asturias ● Parabola ● VanteCatering ● Rowanberry Products ● EuroVista ● Equinational ● Seriously Sofas ● WhereToStayinJapan ●

“Andy has a tremendous knowledge of the International Travel Business. He is creative, hard working and one of the most positive persons I have ever worked with. His network is extraordinary and I am most thankful to have been able to work with him his knowledge and experience was invaluable to us”

Andy Fairburn

TUI Travel Plc Head of Marketing | Schools & University Sports Sept 2010 – July 2012 All ecommerce marketing for TUI Schools & University Sports including social media and customer relationship management as well as cross-channel marketing through brochures, collateral, advertising, public relations, promotions, exhibitions, partnerships and special events.

Implementation of new ecommerce strategy, moving businesses onto an online platform - working with developers, SEO, PPC, social media, affiliates and partners to increase web-enabled ROI, resulting in a 35% increase in traffic and 40% increase in goal completion year on year.

Database modelling, segmentation and modelling of 43,000 schools, clubs and organisations and 120,000 sports tour and holiday activity organisers.

Coordinated e-marketing campaigns across four companies comprising email, social media, promotions and events.

“Andy is great to work with. He is especially good at aligning business objectives with sales and marketing targets and KPIs and understands what is required to achieve the goals of the business. Andy's professional approach to work would be a great asset to any business�

Andy Fairburn

FairburnEdserSmith | Marketing Consultancy Owner/CEO | Nov 2005 – Sep 2010 Sales, Marketing and Management consultancy to a mixed portfolio of businesses including hotels, travel & tourism organisations, telecommunications, food services and financial service companies across the UK, Europe, the Middle East and Asia.

Market and competitor analysis, brand strategy, ecommerce, database management, CRM, web design, business development, sales training, new product development, marketing plans, brochures, tactical and promotional campaigns, agency selection, road shows and presentations.

“Andy is the consummate professional and his knowledge of overseas destinations - has been invaluable.

Great Results, Expert and with High Integrity”

Clients included: Great Travel ● San Georgia Resorts ● Rotary watches ● Carphone Warehouse ● Lastminute.com ● KEF Audio ● Virgin Money ● Best Western ● HMV ● BMI ● WearActive ● Kravavec Slovenia ● Silent Shores Resorts, India ● El Canteuso Hotels, Spain ● Lloyd Organisation ● Good Kerala Holidays ● Solberg Solutions, Norway ● La Maison des Lys ● The Set Up Design ● ThirtyThree ● Chilvers McCrea Healthcare ● The Promotional Chocolate Co ● MEPR Music Publishing ● Delina Products

Andy Fairburn

Groovy Group | Retailer Commercial Director | September 2001 – June 2005 Start up company. Manufacturer and distributor of chocolate, white label, promotional, retail and gift products sold through wholesalers, retailers, grocery multiples and online through a dedicated ecommerce site and a network of online affiliates.

All start up planning and investment funding and all ongoing sales and marketing activity. Business development and sales management. Negotiations with Grocery multiples and affiliates. New product development, database management, CRM, web optimisation, agency selection, road shows and presentations

“Imaginative, creative, full of energy and totally focused on results!”

Clients included: Lastminute.com ● FlyingFlowers ● ClintonCards ● Virgin Atlantic ● Microsoft ● BMI ● Nationwide ● Halifax ● Bet365 ● Mitie ● Royal Bank of Scotland ● Audi ● Landrover ● O2 ● Orange ● T-Mobile ● Rotary ● Duracell ● Hush Puppy ● Norwich Union ● Castrol ● Manchester United ● Celtic ● Fiat Cars ● Sony Ericsson ● Radisson Hotels ● Brand Addition ● Price Waterhouse Cooper ● Sainsburys ● Morrisons ● Paramount Pictures

Andy Fairburn

Tumlare Corporation Director of International Sales & Marketing Sept ’99 to Oct 2001 European Tour Operator, providing ground services, hotels, transfers and excursions across Europe and Scandinavia.

Responsible for all sales & marketing in Scandinavia, Europe, Russia, USA and South America.

Undertook a marketing review leading to a re-positioning of the brand in all international areas and the redesign of all brochure and promotional collateral in various European languages to achieve common brand identity.

Restructured international sales departments, overseeing 14 sales managers. Simplified internal procedures to improve efficiency, team moral and performance with improved communication and integration.

Increased sales by 40% and profit by 60% in FY01 with an increased turnover from £19m to £27m.

Turnover £27m, sales and marketing budget responsibility £1.9m, direct reports 14

“Andy has an extremely pleasant personality, he is persistent and watches over the results like a hawk, giving professional advice to others on how to improve, succeed and move forward. He is well respected by everyone he deals with and I learned a lot from Andy.”

Andy Fairburn

Interval International Group Director Marketing | Jan ’98 to May ‘99 Worldwide membership organisation in 61 countries with a network of 2000 affiliated resorts. Responsible for three departments: Corporate Marketing (B2B) Direct Marketing (B2C) Publications (B2C and B2B) Management of all marketing activities in Europe including the production of an annual 200 page Resort Directory in seven languages including Arabic. Production of all corporate collateral, loyalty scheme, PR, advertising and promotional activity. All membership relationship management. Set financial targets in increase accountability in all business areas. Coordinated call centre activities with sales strategies and tactical promotions.

Researched and successfully implemented a new member loyalty programme (Interval Gold) to over 100,000 members across 10 European countries. Introduced and led new direct marketing campaigns to increase renewal revenue by 30%.

“Andy has a tremendous knowledge of the International Travel Business. He is creative, hard working and one of the most positive persons I have ever worked with. His network is extraordinary and I am most thankful to have been able to work with him - his knowledge and experience was invaluable to us”

Andy Fairburn

Insight International International Marketing Manager | Oct ’92 to Jan ‘98 Worldwide travel and leisure group comprising Insight Vacations, Trafalgar Tours, Evan Evans, Contiki, Destination America, AAT Kings as well as hotels and cruise operations in London, South Africa and SE Asia .

All sales and marketing activities for UK and Europe as well as GSAs in South Africa, India and South America including agency sales in the UK. Responsible for marketing, sales and print management teams in London as well as a reservations unit in Scotland. Developed new business opportunities and appointed GSAs in Mexico, Brazil, Uruguay and Chile. Key achievements: Increased sales in the UK by 350% in 3 years taking the UK trading company into profit for the first time by introducing a UK dedicated flight-inclusive programme increasing turnover from £2m to £20.5m.

“Andy worked for me at Insight Vacations. He is particularly good at building and working with sales and marketing teams. He has an excellent knowledge of European Tour Operating from long haul originating markets and his personality enables him to work well with everyone from the board room to the bus driver.”

Andy Fairburn

Education & Qualifications •University of Kent at Canterbury, BA(Hons) Economics •Member of the Chartered Institute of Marketing (MCIM) •Member of Chartered Institute of Direct Marketing •FInstTT, Fellow of the Institute of Travel and Tourist.

• Other Interests Playing Tennis, Running, Scuba, Cricket, Hiking and playing guitar.

“Andy is great to work with. He is especially good at aligning business objectives with sales and marketing targets and KPIs and understands what is required to achieve the goals of the business. Andy's professional approach to work would be a great asset to any business” “Andy was a breath of fresh air to TUI Travel, bringing knowledge and experience to help boost the performance of our marketing campaigns and our website management. He is a great communicator working well in the office environment with all staff members” “Andy was inspiring to work with and was especially successful in identifying and creating, brand identities for the sports businesses. It was a great pleasure to work with Andy, and any business would be very lucky to have him on board.”

33 Westville Road, Thames Ditton, Surrey, KT7 0UH

Andy Fairburn