fesm fesmarketing
fesm | fesmarketing
TOURISM FOR INTERNATIONAL MARKETS
In the present economic climate, hotels and resorts need to get the best out of their sales and marketing. Fesmarketing specialises in marketing and sales for the travel, tourism and leisure sectors. We are a specialist tourism consultancy whose aim is to develop new international sales and marketing opportunities for your business. We can help attract new visitors, identify new markets, create opportunities, increase market share and generate new revenues. We have worked with a large cross-section of hotel groups, cruise companies, national tourist offices, venues, attractions, airlines and some of the largest international tour operators in North and South America, Africa, India and the Far East as well as across Europe and Scandinavia.
LOCAL KNOWLEDGE, WORLDWIDE EXPERIENCE Fesmarketing was originally founded in 2005 by Andy Fairburn and Mark Edser, bringing together a complimentary mix of international sales & marketing skills and many years of projectmanagement experience. Since our beginnings we have expanded our business into India and now have a permanent presence there. Today FESM operates a networked business, working with highly experienced associates around the world. Our colleagues and associates are experts in their own local region and are situated in London, Mumbai, Boston, Oslo, Copenhagen, Helsinki, Johannesburg, Sydney and Paris. Our aim is to help tourism related businesses and organisations compete in an international environment.
Andy Fairburn is a graduate in International Economics with twenty years experience of sales, marketing and product development in many countries around the world. Working across Europe, Scandinavia, North America, Africa and India, Andy is highly experienced in cross-cultural sales, marketing and tourism. Andy has held senior Sales & Marketing positions for a number of multinational companies. Andy is based in the UK Mark Edser has thirty years management experience working in the UK, Central Europe and the Far East. With his background as project director of many major multinationals, Mark brings his financial acumen to business and marketing plans. Mark is based in Moscow.
INNOVATIVE IDEAS AND NEW APPROACHES
Our aim is to help identify and develop new sales and marketing opportunities for your business. Our associates around the world can give you a unique access to new markets, new contacts and new sales. Our experience and influence in a number of originating markets can enable you to ‘hit the ground running’ – to deal with the right and relevant customers for your business immediately, saving you time and money. Our understanding of different markets means we can tailor your sales & marketing messages accordingly – making them highly relevant to the market and thereby highly cost effective. A small investment in our services can lead to savings and increased revenues in the long run. We can make a difference when your own time and resources are stretched.
LARGE AND SMALL, FAR AND WIDE Our experience has been gained from our work with many different companies and organisations of varying size and across a number of international markets. Silent Shores (Ind) ■ Thomas Cook ■ TUI ■ LastMinute.com (UK) ■ TNK-BP (Rus) ■ Golden Bell Tourism (Ind) ■ Best Western Congress Hotel (Arm) ■ Sri Namagiri Travel (Ind) ■ Hotel Bani Park Palace (Ind) ■ Hotel Picasso (Ind)
■ Hotel Windsor Square (Ind) ■
Alojamiento Rural (Sp) ■ Millennium Hotels (UK) ■ Corinthia Hotels (Mal) ■ Air Malta (Mal) ■ Residence San Giorgio (IT) ■ CIE Tours Ireland (Ire)■ DeVere Resorts (UK) ■ Radisson Hotels (Nor) ■ Icelandair (USA) ■ Silja Line (Fin)■ Palma Nova Resorts (Sp) ■ Scanditour (Fr)■ Marriot Vacation Club (Sp) ■ Nordern Tours (D) ■ Cox & Kings (Ind) ■ Collette Tours (USA) ■ Insight Vacations (USA) ■ Trafalgar Tours (USA) ■ Avanti Destinations (USA)■ Colpitts Group Travel (USA) ■ Certified Vacations (USA) ■ Monte Anfi (Sp) ■ Vantage Group (USA) ■ TopDeck (AUS) ■ Thompsons Natal (SA) ■ Travel Vision (SA) ■ Wilderness Safaris (SA) ■ Lapinniemi (Fin) ■ Queensberry Travel (Br) ■ Wearactive Travel (UK)
A MENU OF SERVICES TO CHOOSE FROM Fesmarketing offer a menu of management, sales & marketing services working on an ad hoc, contractual, project-based or retention basis. Marketing Plans & Strategy Sales Representation and Support Marketing Campaigns Market Intelligence & Research Sales missions, road shows, seminars, workshops Introductions to new business partners Online Strategies, SEO and PPC Branding and identity for Western and Global Markets Staff training documents and presentations Public Relations Campaigns in many markets Sustainable Tourism advice, guidelines & workbooksWe provide a range of services so you can decide exactly which is right for you.
What you would like to use us for and for how long, is entirely up to you.
WHERE TO NEXT? Just drop us an email or give us a call. If you have a specific campaign or project you would like us to work with you on, please send us as detailed a brief as you can and we’ll prepare a proposal for you to consider. Alternatively, we would be delighted to suggest ways in which we might be able to help our prospective clients and we would happy to prepare suggestions for your consideration.
andy@fesmarketing.co.uk
TEL/TEXT
+44 79 67 72 66 06
fesm | fesmarketing 33 Westville Road |Thames Ditton |Surrey | United Kingdom | Registered in England No 4818184