modern | living | dining
introduction: : :
stationery:::
marketing:::
REV furniture.....................5 REV mission REV philosophy REV brand guide...............6
REV business card..........15 REV letterhead................16 REV envelope.................17
REV in house..................26 advertisement REV post cards...............27
logo:::
publishing:::
website:::
REV logo &...................... 9 clearance area color palette &.................10 logo variations incorrect logo usage........11 typography.......................12
REV brochure cover........22 REV brochure..................23 inside pages
REV index page..............30 REV living room page......31 REV dining .....................32 and contact page REV web banner ads......33
4
REV furniture REV mission REV philosophy 5 REV brand guide
REV INTRODUCTION 4 | 5
REV Furniture:::
REV started in 2012 with one central concept to create furniture that can meet the demanding needs of modern life. With every piece of furniture, REV seeks to create something better than before— better than you can find elsewhere. We bring you a wide selection of modern furniture and contemporary furniture to meet your every need. Our products are proudly made in Italy.
REV Mission: : :
From design through fulfillment, we continuously strive to provide the best product at the best prices, accompanied by the best service in the industry. Being the best and bringing the best to you is our relentless pursuit.
REV Philosophy: : :
At REV, we believe the design and manufacture of truly original, high-quality furniture is the result of passion, care, design integrity, experience, craftsmanship and an unfaltering dedication to quality. This commitment could not be realized without fully integrating the design and manufacturing processes. REV provides an easily integrated, wide range of comfortable modern furnishers and maintain of high quality standards.
REV Brand Guide: : :
REV guidelines are only used for the in house staff members. The guidelines are not intended as a body of inflexible rules, but rather a framework for consistent usage that helps promote good design, effective communication, and a professional image. REV the undisputed brand of choice for social expression of with products with exceptional quality and diversity.
These messages, marks, and colors link to our distinguished past but they represent the future. I encourage you to use them with pride.
REV | SYSTEM CORPORATION
Logo 9
REV logo & clearance area REV color palette & logo variations 11 REV incorrect logo usage 12 REV typography 10
REV LOGO AND CLEARANCE AREA 8 | 9
Note: These specific values should never be changed. The clearance area is "1.5x". Any other elements cannot be placed within this area.
REV Logo and Clearance Area: : :
Safety zone distance
90°
90° 90°
90°
The geomeric shape of the font gives it a very trendy look. In an isosceles triangle, two sides are equal in length. An isosceles triangle also has two angles of the same measure; namely, the angles opposite to the two sides of the same length.
90°
Note: Always have a soft drop shadow when using white color.
Logo Variations and Color Palette: : :
Orange: C=0% M=50% Y=100% K=0%
Orange Stroke: C=0% M=50% Y=100% K=0%
Black: C=100% M= 100% Y= 100% K= 100%
Gray: C=0% M=0% Y=0% K=22%
White: C=0% M= 0% Y= 0% K= 0%
REV LOGO VARIATIONS & COLOR PALETTE | INCORRECT LOGO USAGE 10 | 11
Incorrect Logo Usage: : :
NEVER close the space between the logo type
NEVER take out the fill color from REV
NEVER use vibrant background
NEVER use any type of gradient
REV | TYPOGRAPHY 12 | 13
Typography: : :
Futura Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Futura Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
NOTE: Use Futura Book for the business card body copy. The REV should always be in Orange 12pt regular and for the furniture use 12pt with 61% of Gray tint. The company address should be same color as the furniture.
Futura Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Futura Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwXYZ 1234567890 ROUND REGURL AR ABCDEFGHIJKL MNOPQRSTU VW X YZ abcdefghi jklmnopqrstuv wX YZ 1234567890
Stationery REV business card REV letterhead 17 REV envelope 15 16
REV BUSINESS CARD 14 | 15
NOTE: Use Futura regular for the business card body copy. The REV name should always be in orange 12pt regular. The company address should be tint color of the contact information.
REV Business Card: : : FRONT
REV \ FURNITURE
FRONT INSIDE
REV \ FURNITURE
3½"
REV \ FURNITURE
FEVEN AMENU
FEVEN AMENU
345 Park Avenue San Jose, CA 95113-2604
345 Park Avenue San Jose, CA 95113-2604
CEO PRESIDENT
CEO PRESIDENT
T 408.536.6000 F 408.577.7890 E info@rev.com
T 408.536.6000 F 408.577.7890 E info@rev.com
MODERN LIVING
REV.com DINING
1½"
REV.com
2" BACK
1¼"
MODERN | LIVING MODERN | DINING LIVING DINING
REV \ FURNITURE
FEVEN AMENU CEO PRESIDENT
2 ¾"
345 Park Avenue San Jose, CA 95113-2604 T 408.536.6000 F 408.577.7890 E info@rev.com
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1¼"
¼
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Feven Amenu
.75" rev.com
.75"
REV LETTERHEAD | ENVELOPE 16 | 17
NOTE: When a letter is longer than one page, additional blank sheets should be used. The letterhead should always print on a Strathmore Writing 30% Cotton, 28# Bright soft white wove.
REV Envelope : : :
2"
.75"
FEVEN AMENU CEO PRESIDENT
345 Park Avenue San Jose, CA 95113-2604
4¾"
2¼"
9½" The envelope size is 9½" x 4¼", two spot colors, Pantone 17-1463 + 80% gray all around the envelope. The REV logo should always start on the top upper left, keeping the proper clearance of .75". In this case, there should be nothing on the far right side because of posal regulations. The address should be written in Futura regular. The flap is 9 ½" x 1 ¼" with a rounded curve using the Pantone 17-1463 spot color.
Publishing 22 23
REV brochure cover REV brochure inside pages
Note: All of the REV brochure covers should highlight the monthy best furniture living room. The image should always has to fit to the page. The cover’s headlines and subheads should be in Helvetica font family and Rounded display typeface. DO NOT use any other secondary colors or type family other than what is showing above.
REV Brochure: : :
BROCHURE REV \ Furniture
REV BROCHURE COVER | INSIDE PAGES 22 | 23
REV Brochure Inside Pages: : :
The red lounge sofa and table set is inspired from one of the famous furniture designer, Haimanot and Ato Eshetu.
REV LIVING ROOM chair is one of the comfortable Italiian chair that has been award wining for the
contemporary design.
All the living room sets can add a liven up your space by the earth tone colors.
2012 KONJOTA REV // Best for use for young couples and for city apartment life style.
The red lounge sofa and table set is inspired from one of the famous furniture designer, Haimanot and Ato Eshetu.
REV LIVING ROOM chair is one of the comfortable Italiian chair that has been award wining for the
contemporary design.
All the living room sets can add a liven up your space by the earth tone colors.
Marketing 26
REV advertisement 27 REV postcards
Note: Our poster advertisement shows our best new contemporary furniture. The furniture should always be a focal point.
REV in-house Advertisement : : :
REV WEBSITE PAGES | WEBSITE BANNERS 26 | 27
REV Post Cards: : :
REV \ FURNITURE Feven Amenu Owner 345 Park Avenue San Jose, CA 95113-2604 T 408.536.6000 F 408.577.7890 E info@rev.com
rev.com
rev.com
rev.com
rev.com
Website 30 31 32 33
REV index page REV living room page REV dining & contact page REV furniture website banners
Note: The website is created in HTML so it will work on any device. It is also designed in 800Ă— 900 pixel dimensions. All website links have to use one web color; additional colors black and gray can be added.
REV index page: : :
REV Page: : :
REV WEBSITE | LIVING ROOM PAGE 30 | 31
Living Room Page: : :
REV Page: : :
REV WEBSITE PAGES | WEBSITE BANNERS 32 | 33
Note: The use of web banners or banner ads are placed on a third-party website or blog to drive traffic to the company’s website and increase product awareness.
REV Furniture Website Banners: : : WEBSITE POP-UP SIGN UP
SAVE 25%
FREE SHIPPING ON ENTIRE REV FURNITURE Email address here...
CLICK HERE
Offer ends NOVEMBER 4, 2012 | SHOP REV 24HOUR REV.COM
Leaderboard
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HERE
CORPORATE IDENTITY MANUAL SCAN WITH YOUR SMART PHONE TO GO TO REV.COM