A Plan To Transform Healthcare Delivery & Health Outcomes for Communities of Color The voice of “All Things Plant-Based� in Minority Communities
The Problem 47.3% of African-American women have cardiovascular disease(1)
55%
of African America women in the U.S. are obese (2)
49%
of the 100 million obese people in the U.S. are African-American (3)
37%
African-American men with some college aged 20 are obese
56%
African-American women aged 20 in college are obese
40%
African-American men in college have hypertension
44%
African-American college aged women have hypertension (2)
22.2% of COVID-19 Death in U.S. are African-Americans (21,462 of the 96,678 deaths as of June 2020)(3) cause pre-existing conditions
12%
of HBCUs that offer bachelor’s degrees have no campus clinics, according to a Post review of the roughly 80 HBCU institutions
70% HBCU’s do not have a full-time physician on staff. 1. 2018 U.S. Department of Health & Human Services Office of Minority Health – Obesity and African-Americans 2. African American Students at a Historically Black University Jaesin Sa 1, James Heimdal 2, Tracy Sbrocco 3, Dong-Chul Seo 4, Beatrice Nelson OI: 10.1016/j.jnma.2015.12.010 - https://pubmed.ncbi.nlm.nih.gov/26928491 3. Black Americans dying of COVID-19 at three times the rate of white people – The Guardian June 2020. 4. Five Take Aways from the Washington Post Investigation of College Clinics during the Pandemic - By Jenn Abelson and Nicole Dungca July 13, 2020
Poor lifestyle choices are key contributors in the development and progression of preventable chronic diseases. Cleveland Clinic Jan 2013
The Biggest Food Fight of the Century
THE SOLUTION
It is obvious that lifestyle related disease require lifestyle interventions to reverse their affections. Consequently, the American College of Lifestyle Medicine (ACLM) has defined Lifestyle Medicine (LM) as the evidence-based clinical practice of helping individuals and families adopt and sustain healthy behaviors that affect health, quality of life and reverse disease. Examples of target patient behaviors include, but are not limited to, eliminating tobacco use, improving diet through the adoption of a plant-based diet, increasing physical activity, improving rest and eliminating harmful substances. ACLM is the global education and certifying body that has trained over 7,000 medical professionals around the world in LM. ACLM has hundreds of peer reviewed studies that show that specifically “plant-based dietary interventions� in the practice of LM can reverse degenerative disease and reduce premature deaths. Loma Linda University Health (LLUH) created a Lifestyle Medicine Specialist Fellowship that meets the educational pathway requirements for the Lifestyle Medicine Specialist certification, and how it can be replicated and sustained at other training sites across the nation.
Secondary Problem There are less than 25 board certified LM practitioners of color in the United States. Also, the clinical practice of LM interventions lack culturally relevant modeling. The HBCU College of Plant-Based Lifestyle Medicine (HBCUCPLM) seeks to solve these two problems.
Training Medical Professionals of Color in Plant-Based Lifestyle Medicine & Supporting Sustainable Plant-Based Community Economic Development
Education & Training Services Mission To improve health care delivery and outcomes in communities of color by educating and training up to 10,000 of the 45,000 Black physicians, medical professionals and medical/health science students to become board certified in LM through the American Board of Lifestyle Medicine, with an emphasis on culturally relevant health care delivery that focuses on plant-based nutrition or PlantBased Lifestyle Medicine (PLM). Through the support of the American College of Lifestyle Medicine, the HBCUPLM seeks to make PLM a primary clinical intervention for practitioners to prevent & reverse chronic and infectious disease in communities of color. Also, HBCUCPLM seeks to make PLM a career choice for future medical professionals and physicians who graduate from our nations HBCU medical schools and Schools of Health Sciences.
Train Existing Physicians Twice a year, HBCUCPLM will host in-person and virtual conferences where attendees will receive up to 15 CME credits and complete the required courses for eligibility to sit for the American Board of Lifestyle Medicine certification exam. Webinars and other programs will also be offered yearround to also improve health care delivery on undergrad campus clinics.
Train Medical School Students To advocate for Plant-Based Lifestyle Medicine to become part of HBCU medical school curriculum and residency so that PLM is the “new norm” of healthcare delivery. HBCUCPLM seeks to sign Memorandums of Understanding (MOUs) with each medical school to raise and donate up to $500,000 to each institution. The donations will pay up to three (3) “Fellow” professors and an administrator to establish & operate the PLM academic and residency program at each school. Specifically, the ACLM Plant-Based Culinary Medicine course will be part of the new degree programs developed to increase the number of PLM Primary Care physician graduates.
Train College Students In Health Sciences To advocate for the adoption of courses and/or BS degrees in PLM on the campuses on the 50 HBCU’s that have existing Health Sciences programs. HBCUCPLM seeks to have 1,500 professors at the 50 HBCUs to become board certified in PLM so that they will offer the PLM degree program at their schools HBCUCPLM also seeks to sign MOUs with HBCU undergrad schools to also raise and donate up to $350,000 in scholarships to each of the 50 schools to provide to students who major in PLM as a Bachelor of Science, Masters, or PhD Degree program.
Research, Studies & Product Development To enter into letter agreements with the 4 medical schools and 50 HBCUs to seek research grants, including, the efficacy of plant-based lifestyle intervention, plant-based nutraceutical development, and plant-based food development. HBCUCPLM will bring its expert scientist & researchers to collaborate for research implementation.
OUR MISSION To Serve as the Authority on Plant-Based Lifestyle Medicine in Communities of Color
Our Methodology
Our Motto Trust in the Creator Hygiene Exercise Temperance Excellent Air Natural nutrition
Lots of Rest Attitude of Gratitude Water Sunshine
Transforming Mind, Body & Spirit Through “The Ten Laws”© of Health At the heart of Lifestyle Medicine is the duty to educate communities about the natural laws that govern the body. Research has proven that if the 10 Laws Health are followed, premature death and disease can be arrested and individuals transformed in mind, body and spirit.
March 2021 & October 2021
•
15 CME credits
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HBCUCPLM plans to host this conference bi-annually in collaboration with each medical school on campus or in a nearby hotel. Each school will be asked to be the conference “Host School” every three (3) years that the conference is located in schools home state.
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Each schools CME office will be paid to provide the CME certifications for each course.
Course Curriculums The use of “Food as medicine� is the heart of the Plant-based Lifestyle movement. The Culinary Medicine Curriculum is the first of its kind that includes concrete PLM strategies for health care providers wishing to partner with their patients on improving dietary choices, thereby assisting them in transitioning along a spectrum to a more plant-centric diet focused on whole foods. Developed by Dr. Hauser as a culinary medicine elective course for medical students at Stanford University School of Medicine in 2017 Dr. Hauser partnered with ACLM to share the program with other schools to grow the field of MD Chefs. HBCUCPLM Fellows, however, will implement the curriculum to integrate ethnic cuisine reflective of the dietary expectations of the target population.
ACLM is the lead organization of LM that seeks to have its practice recognized as a medical specialty. The below course curriculums have been developed to meet the standards of the American Board of Specialties. HBCUCPLM seeks to ensure that an adequate number of medical professionals of color are included in the leadership of this new specialty group that will change medical delivery to communities of color.
Boot Camp Training For Students To help students obtain a basic understanding of PLM with an emphasis on ethnic cuisine and how it can optimize one’s immune system, HBCUPLN will offer 10 –Day virtual boot camps. The trainings are designed to help students to resist COVID and all viruses and disease and to spark their interest in PLM as a career.
September 6th - 15th, 2020 Nightly Webinars 7:30 – 8:30pm (EST)
Coming soon is the HBCUCPLM Pandemic Survival Guide which brings together in one easy to read pamphlet a foundational understanding of how the immune system (along with the 9 other systems of the body) works to fight disease, viruses, and parasites, which can invade the body at any time. The Pandemic Survival Guide ebook, which is a collaboration of the HBCUCPLM Black physician members, will outline the T.E.N. L.A.W.S. of health which are free, natural and plant-based interventions that optimize the immune system to maintain good health. Included in the guide is a sample lifestyle schedule and nutritional guide that also helps students in their performance on exams. This guide will give students confidence that their immune system can resist COVID and any pandemic if followed. HBCUCPLM also seeks sponsors for the printed version of the guide to be given to students free.
Student Engagement Activities The success of any community health program that seeks to introduce new healthcare interventions to treat, manage or prevent disease is measured by the effectiveness of the programs ability to engage the target audience as well as the medical professionals needed to implement the program.
Writing and cooking contests that provide monetary rewards for engagement have a proven track record for success. Below are programs HBCUCPLM and its partners seek to implement to encourage students to adopt the plant-based lifestyle and to seek a PLM degree and career. The HBCU Plant-Based Lifestyle Network, however, will produce the “Battle of the Plant-Based Chefs” as a TV show and seek partners, like ABC, CBS, BET, Netflicks, or Amazon Prime for distribution. The goal is to provide national attention to the HBCU’s that offer PLM degree programs in order to increase enrollment.
COVID – 19 Resistance
K
Grand Prize - $20,000
Community Engagement Through a Social Justice Lens To engage communities, churches and civic organizations surrounding our nations HBCU campuses, select campuses will be provided technical grants to host an outdoor Veggie Food Justice Fest. Physician members of the HBCUCPLM will speak on the latest research about the benefits of a plantbased lifestyle. Plant-Based lawyers will also discuss the need for food policy changes in K-12 meal programs, prisons and hospitals. Also community plant-based restaurants, caterers and plant-based food manufacturers will be invited to demo and sell their products to attendees. HBCU medical and health science school members of the HBCUCPLM will be requested to provide free health screenings and attendees will be invited to participate in on-campus community Plant-Based Bootcamps/Challenges and research studies. Families and children will experience the soulful taste of plant-based foods through product tasters, fun games and lectures that will mobilize the community to support plant-based businesses and legislation. By creating a narrative that PLM is a “Social Justice” imperative for “Racial Equity, PLM will be viewed as a health care “Right” to fight for and not just an option.
Program Goals ▪ Host 5 VF Justice Fests on HBCU campuses a year and to grow to 25 events in 5 years. ▪ Reach 5 Million minority residents before, during and after each event to ensure that the plant-based lifestyle is embraced in those communities. Surveys of the health status of attendees will be obtained and free health screenings offered. ▪ Survey attendees for their interest in a career in PLM and participation in PLM education programs. ▪ Provide information regarding the PLM degree programs offered at the member HBCU schools.
Digital Engagement & Trade Development The HBCU Plant-Based Lifestyle Network (PLN) is a private social media platform developed and owned by FGH Media Enterprise, a black owned media company, to promote the positive effectives of PLM in communities of color. The PLN will report on the latest news in the plant-based industry, promote the HBCUCPLM degree & resident programs and accomplishments while promoting and branding minority owned plant-based companies, interest groups, manufactures, and the work of plant-based medical professionals. The PLN will be a digitally connected ecosystem where the narrative that PLM is a social justice “right” is marketed and the HBCU Colleges become the authoritative voices of of the plant-based movement in minority communities. PLN will work with each HBCU medical school to develop a weekly TV show type program that will be exclusively distributed by PLN to promote the schools PLM programs, research and initiatives. The HBCU Plant-Based Food & Beverage Association (Association) is a trade organization start-up that provides technical, business development and advocacy services to minority own plant-based start-ups in retail, grocery hospitality, restaurant, manufacturing, as well as inventors and educators. The Association will connect entrepreneurs with HBCU researchers to commercialize HBCU inventions and development to grow new businesses and to support and scale existing businesses. Gallup reported in January 2020 that its 2019 poll indicated that African-Americans are the fastest adopters of the plant-based lifestyle in the U.S. Also, the Association will provide information regarding plant-based business best practices and strategies to grow the plant-based economy within minority communities.
2019
Report
▪ ▪ ▪ ▪ ▪
$13 billion in sales 60,579 jobs $59,400 average salary $3.6 billion in total job income As of March 2020, Plant-Based sales increased by 200% due to COVID -19.
The Collaborative Building A Sustainable Plant-Based Economy In Communities of Color
Educate & Certify
Advocate & Commercializes
Community Social Network Markets & Brands
Working together to transform minority communities!
Research & Studies
Medical Schools
Population Research & Product Development
Schools of Health Sciences
The Plant-Based College Who Are We? To maintain cultural relevance for target communities of color around our nation, HBCUCPLM is governed by a nine (9) member board of directors with three (3) officers, President, Secretary and Treasurer supported by three advisory boards, consisting of the Medical & Health Science Schools Advisory Board, the Medical Professionals Advisory Board and Plant-Based Trade Organizations Advisory Board. Jo Saint-George, Esq. is the founder and Chairperson of the Board, Dr. Ruby Lathon serves as the President and Chief Culinary Advisor, Kim Rose, LDN is the Vice President, Dr. Camille Clark Chief Medical & Research Advisor, Dr. Rodney McKeever serves as the Treasurer and Medical School Advisor and Dr. Columbus Batiste is Secretary and CME Advisor. Additional board members include, Dr. Dexter Shurney, Dr. Milton Mills, Dr. Judy Brangman, and Pastor Ivor Myers serves as the Boards Chaplin. Below are the plant-based lifestyle medicine medical professionals, including ACLM Certified Board Diplomats who have come together to ensure the College meets its mission of making Plant-Based Lifestyle Medicine a primary practice in the clinics on our nations HBCU campuses and as a career for HBCU health science and medical students.
Columbus Batiste, MD
Atante Meyers, MSW
Camille CamilleClarke, Clarke,MD MD
Because the primary goal of the HBCUCPLM is to raise scholarships to ensure the board certification and training of medical professionals of color in PLM through the certifying organizations ABLM and ACLM, the voting members of the organization will only be the HBCU medical schools and all medical professionals will be “donor� members. The HBCU undergrad schools will be Advisory Board members. This membership structures streamlines the administration and accountability of the organization to the member schools.
Above are members of HBCU Medical School & Healthy Sciences Advisory Committee.
Become a Member School The HBCUCPLM is a Maryland registered nonprofit as of June 2020 with its IRS 501c(3) nonprofit status pending approval. HBCUCPLM seeks to establish an MOU with all HBCU medical schools and undergraduate Schools of Health Sciences to provide the following benefits:
Technical Assistance ▪ Technical assistance for the development and implementation of the PLM medical school and residency program and degree programs in Schools of Health Science
Funding ▪ Medical Schools – The HBCUCPLM commits to raise $500,000 or more annually for each medical school to provide “ACLM Board Certified Fellow Professors” to teach and manage the PLM curriculum and degree program at each school. Upon board approval and after the first raise of $500,000, the funding amounts shall be increased to also include student scholarships. ▪ Schools of Health Sciences – The HBCUCPLM commits to raise $350,000 annually or more for each HBCU School of Health Sciences to provide ACLM Board Certified Fellow Professors to teach and manage the PLM curriculum/degree program on each campus. $250,000 of the funds raised shall be distributed to the schools to provide scholarships for no less than 25 students who will major in and complete the PLM degree program. As HBCUCPLM raises more funds, each school’s scholarship fund will increase proportionately.
Media - PLN TV ▪ No less then monthly but as frequently as weekly, each member school will be featured on the PLN TV talk show “HBCU PL Industry News” to discuss PL research, summaries of studies or health related issues. PLN desires to create a talk show for each school to focus on key PL issues unique to their school. All member schools will receive free advertisement and marketing of its PLM programs created by FHG Media on no less than on a weekly basis within the PLN social media platform. All schools must provide authorized marketing collateral for use in media creative.
Social Media ▪ PLN will provide weekly social media promotions of the events, programs and research of all member schools to drive engagement and increased admission applications by prospective students into the PLM programs.
Member School Benefits Continued Advisory Board Membership Each member school shall have a representative on one of the HBCUCPLM Advisory Boards and will be assigned to the Campus Subcommittee. Each school will also have a board seat on the Advisory board for the HBCU PlantBased Food & Beverage Association (Association). The Advisory Board membership duties include: Attend bi-monthly Advisory Board Zoom meetings the first year of launch of the HBCUPLM and the Association – to ensure the success of the implementation the academic and engagement programs on each campus, which shall include: Duties for College Advisory Board - Anticipated Advisory Board Compensation - $45K per year with 4 hours per week commitment. ▪
Creation of timeline to implement PLM degree or residency programs
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Review of program implementation budget to ensure program success
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Identification of campus key contacts and resources that will collaborate with the College to host the Veggie Food Justice Fest - the College is seeking $250K in sponsorship to fund the Vest logistics on at least 5 campuses – which will grow there after
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Identification of campus key contacts and resources to promote the Battle of the Plant-Based Chefs to the students – The PLN will provide all logistical management for this program in conjunction with campus leadership & CME office for CME programs
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Attend annual in person PLM professionals Conference – travel and hotel will be paid for by the College – registration for each member, plus 2 tickets school physicians or professors are free
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Annually, responsible for having no less than 25 medical school physicians or professors register and attend at least one of the Bi-Annual board exam prep conferences, with the plan to get at least 1/4 of the attendees to sit for the exam.
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Until Fellow Professors are hired to operate and run the course or degree programs at each school, board member will be responsible for working with the College to seek an adjunct/contract professorship position at the school so that a College Boarded member can teach at least 1 course per semester until the program is up and running. Once funding is in place, the Fellow Professors will run the degree and/or residency programs.
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Vote for scholarship fund distribution percentage for each school and monthly review and management of scholarship revenue report and distribution.
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Serve as a speaker at least 1 of the bi-annual conferences and two webinars per year
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Designate a representative to serve on the Research Grants Committee
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Provide no cost advertising of the College, Network & Association events and programs in all Campus advertising media platforms, print, and social media. The HBCU Plant-Based Lifestyle Network will create and present all marketing materials at least 4 weeks prior to any publishing date for the school’s initial approval, which approval shall be reasonably provided within 7 -10 workings days and all proposed revisions to the materials provided within the 4-week period.
Advisory Board Membership Duties for Association Advisory Board – Monthly board meetings – No compensation ▪ Attend monthly meetings ▪ Attend major conferences – travel and hotel provided by the Association with three (3) complimentary registration ▪ Annually responsible for having no less than 25 attendees register to attend major Association conferences ▪ Identify campus personnel and resources that will serve on the Research Grants Committee with the College Committee ▪ Support the Plant-Based Business Incubator Project to be developed by the Association
ACCEPTANCE OF BOARD REQUIREMENTS
Signature:________________________________
Print Name Title: Institution:
Note: See Memorandum of Understanding
DATE:______________________