“Innovation and Implementation, key factors of success in today’s global marketplace”
Innovation Fuel: Ideas Desired, Funding Required Based on material provided by:
John Voeller ASME White House Fellow CKO, CTO, Senior VP Black & Veatch Engineering Presented by:
Jorge Vanegas Professor Georgia Institute of Technology
1
Some quick points of departure‌
2
A Definition of Innovation “The commercial or industrial application of something new – a new product, process, or method of production; a new market or source of supply; a new form of commercial, business or financial organization.” Joseph Schumpeter, 1934, in The
Theory of Economic Development
Innovation can create value and occur in all dimensions, e.g., product, process, strategy, business models, and financing.
3
The nature of innovation is changing‌ From
To
Invention Invention
Innovation Innovation
Linear Linear innovation innovation model model
Dynamic Dynamic innovation innovation mode mode
Build Build to to forecasted forecasted demand demand
Sense Sense and and respond respond to to demand demand
Independent Independent
Interdependent Interdependent
Single Single discipline discipline
Multiple Multiple Discipline Discipline
Product Product functions functions
Value Value to to customer customer
Local Local R&D R&D teams teams
Globalized Globalized 24x7 24x7 Collaboration Collaboration Source: Egils Milbergs Center for Accelerating Innovation
4
Innovation is accelerating, measured by speed of market penetration‌ Television
100
Electricity
Telephone
Radio Automobile
% Penetration
VCR
50 PC Cellular Int ern et
0
0
25
50
75 Years
100
125
150
Source: Egils Milbergs Center for Accelerating Innovation
5
The waves of technological change are coming faster‌
We need to invest in technology, innovation, and commercialization‌and we need to invest wisely.. Source: FIATECH
6
Let’s begin with a fundamental premise‌
7
We all face similar challenges across the globe… • • • • • •
Energy Water Natural resources depletion Environmental improvement Infrastructure maintenance and replacement More food for more of the world … Despite these challenges, we are not innovating aggressively, nor do we have global innovation teaming… Why?
8
A possible answer is that we lack critical abilities… • • • • • •
No No No No No No
ability ability ability ability ability ability occur
to to to to to to
coordinate complementary efforts prevent duplication learn from past successes or failures know how much we are spending know who knows what pre-examine combinations sure to
9
In addition… • The climate for full life-cycle innovation in the mature world is in desperate need of re-animation and re-organization. • Those that must take thoughts to actions, objects to products, markets to sales, start-ups to enterprises are all suffering from different forms of oxygen starvation, regardless of the risk taking appetite of angels and investors. • The consequences are being felt in almost every sector. 10
The Challenge • There are no single solutions or simple fixes, but there is a critical element we must cultivate: Integrated Innovation. • This presentation will describe this concept, provide examples of what happens when we do not address it, and highlight approaches to incorporating it into our future.
11
What some nations are doing in innovation • Europe has expanded Esprit to Globus, and making inroads to true global execution • Japan has broken language limitations and now have national access to the world’s innovations • China has announced a national R&D knowledge base containing everything they and others do, in one massive dynamic taxonomy
12
What one country has done to make the future come true faster than others‌ An article by Anthony Faiola Washington Post Foreign Service Friday, March 11, 2005; Page A01
13
Humanoids With Attitude Japan Embraces New Generation of Robots • Analysts say Japan is leading the world in rolling out a new generation of consumer robots. • Some scientists are calling the wave a technological force poised to change human lifestyles more radically than the advent of the computer or the cell phone. • Officials predict that every household in Japan will own at least one robot by 2015, perhaps sooner. 14
Examples • At the 2005 World Expo just outside the city of Nagoya: – Mitsubishi Heavy Industries' yellow midget robot, Wakamaru will be greeting visitors in four languages and guiding them to their desired destinations… – A trio of humanoid robots by Sony, Toyota and Honda will be dancing and playing musical instruments at the opening ceremony… – NEC's PaPeRo, a robotic babysitter that recognizes individual children's faces and can notify parents by cell phone in case of emergency, will be taking care of children… 15
Examples (cont.) • Saya the cyber-receptionist at Tokyo University of Science, with voice recognition technology allowing 700 verbal responses and an almost infinite number of facial expressions from joy to despair, surprise to rage... • A wheelchair robot now being deployed by the southern city of Kitakyushu that independently navigates traffic crossings and sidewalks using a global positioning and integrated circuit chip system… 16
A Contrast… • In the quest for artificial intelligence, the United States is perhaps just as advanced as Japan, but analysts stress that the focus in the United States has been largely on military applications. • By contrast, the Japanese government, academic institutions, and major corporations are investing billions of dollars on consumer robots aimed at altering everyday life, leading to an earlier dawn of what many here call the "age of the robot”… 17
But the robotic rush in Japan is also being driven by unique societal needs… • Staffing the factory floors of the world's second-largest economy in the years ahead – e.g., line of worker robots with human-like hands able to perform multiple sophisticated tasks
• Overcoming the aversion of youth to so-called 3-K jobs -referring to the Japanese words for labor that is dirty, dangerous or physically taxing – e.g., guard robots that can detect and thwart intruders using sensors and paint guns, also put out fires and spot water leaks
• Providing therapy for the elderly who are filling Japanese nursing homes at an alarming rate, while often falling prey to depression and loneliness – e.g., a robotic baby harp seal
18
What will proliferation of these types of robots into business do to the low and medium employment tier?
19
Let’s take a deeper look at technology opportunities‌
20
Three Broad Technology Opportunities • Biotechnology – e.g., genetics, proteomics (large-scale study of proteins, particularly their structures and functions), synthetics
• Nanotechnology – e.g., from MEMS (Micro-Electro-Mechanical Systems ) to Smart Dust (Autonomous sensing and communication in a cubic millimeter)
• Quantum Technology – e.g., New interdisciplinary field straddling the boundary between computer science and quantum physics, including quantum computation, quantum cryptography, and quantum teleportation 21
Biotechnology • Incredible opportunity to discover a whole new view of life saving, repairing and helping people directly or by improving food, textiles, materials • The problem is that we are novices at so much of this we may not know what questions to ask, much less answer. … With our frequent need to pull things as simple as drugs after introduction, what do we do when a proteomic effort goes wrong…? 22
Nanotechnology • IBM just created a new division to build technology in this domain with strong focus on sensors • Asia is developing stacking and communication standards to energize development • Critical fabrication systems are finally ready • Top priority at major research universities … The question is are we really ready to handle even a major spill of things smaller than pollen that can act …? 23
Quantum Technology • Zero time of flight communications • N-state computing – at least 4, maybe more • Sensors multiple orders of magnitude more sensitive • Unbreakable encryption no one can hack
… However, what if the wrong type of people get access to these technologies and use them to create harm and havoc…? 24
Characteristics of emerging technologies… • Architectures – Proactive, Intelligent, Pseudo-Standards…
• Devices – Self-organizing, Self-repairing, Collaborative, Assistive…
• Methods – Stronger Integration, Self-Awareness…
• Knowledge Driven Processes – ???? Still fermenting…
25
… and the challenges they can cause • Legacies are just now starting to be built… – How do you ensure that we do today will not become a memory of yesterday, but the foundation of tomorrow…?
• Scenarios have yet to be examined… – How do you explore thousands of possible outcomes, impacts, and implications created, both good and bad…?
• Control mechanisms for who can know and see what… – How do you ensure open collaborative access, while maintaining control and ensuring security…? 26
Advances will require attitude, technology, policy, and legal changes, and a basic awareness of the consequences of not taking these extra steps‌
27
Policy Plan Investment Plan Commercialization Plan Implementation Plan Tech Transfer Plan Legal Plan Field Prototype
R&D Plan Efforts
Bench Prototype Concept Perfection Basic Science Time
Current practice often carries consequences that destroy much of the life cycle value‌ 28
The issues… • From the outset, no parallel consideration of: – Policy issues from outset – Investment, commercialization, implementation, and technology transfer issues – Legal issues
• No parallel consideration of consequences if any of the above are not proactively addressed … Most likely life cycle will be a fantastic product with high profits for some years that will then be completely absorbed by future litigation and second-guessing of maker intentions …
29
A better option… • We must learn integrated innovation, with parallel tracks with strong synchrony: – – – – – –
Science Technology Commercial value Social consequence Policy analysis and anticipation Legal scenario planning and pre-emption … Each of these constitutes elements of an integrated innovation process … 30
Policy Plan Commercialization Plan
Parallel Efforts We Must Do Sooner
Implementation Plan Investment Plan Tech Transfer Plan Legal Plan Field Prototype
Classic R&D Plan Efforts
Bench Prototype Concept Perfection Basic Science Time
Integrated Innovation – Through planning and completion of the overall life cycle of the contribution‌ 31
Specifically for the construction industry, some additional and final food for thought‌
32
We need to remember that, although the business of construction is still large… • • • • • • •
Global…………….$3.2T Domestic US…..$1.1T Construction….$710B Renovation……$282B Maintenance.…$148B Materials………$353B 109M homes (Est. 1999 data)
Public Works $130B
Residential $326B
Industrial $28B
Commercial/ Institutional $227B Source: Jack Snell, NIST
33
‌ the industry still lags behind the economy‌ (at least in the U.S.)
34
… still has low levels of construction R&D as proportion of value added… 0.45 0.40 0.35 0.30 0.25 0.20 0.15 0.10
(Compiled by Dr Karen Manley, QUT, based on OECD 1999, Main Industrial Indicators; OECD STAN; US National Science Foundation. US figure 1996 only.)
Ireland
Italy
Spain
Australia
UK
US
Denmark
Nether'ds
France
Finland
Japan
0.00
Norway
0.05
35
‌ and finally, as an industry, can we overcome existing barriers‌? We need to go from: Highly fragmented Local Handcrafted Serial approvals Adversarial Slow, unpredictable Reactive Prescriptive Wasteful
To: Integrated Global Manufactured components In-process quality assurance Alliances & partnerships Fast, reliable Proactive Performance Efficient & sustainable 36
So the final fundamental question is: Do we need new innovations‌ ‌ OR do we need processes to ensure integrated innovation and to enable earlier and more robust adoption of all innovations, with some surety that we will be able to extract full value without retrenchment or destruction of value? 37
The answer could be YES to both… We need need new innovations… … AND we need processes that ensure integrated innovation and to enable enable earlier and more robust adoption…
38
So to close, what we will explore in the next breakout session are precisely these answers within the context of the “burning questions” we identified in Breakout Session 1… … WHAT can we do about them? …HOW can we do it? … and WITH WHAT resources can we do it? 39
Thank you‌
40