FIBO USA • OCTOBER 17-19, 2019 • MIAMI BEACH
SHOW ISSUE • THE HIGHLIGHTS • THE EXPERIENCES • THE PERSONALITIES OCTOBER 15, 2019 VOL. 1 NO. 10 WWW.FIBOUSA.COM
A REED EXHIBITIONS EVENT
FIBO FOCUS • October 15, 2019
WELCOME TO FIBO USA
FIBO USA
Takes Center Stage FIBO USA LOOKS TO SET THE DIRECTION OF THE FITNESS BUSINESS IN 2020 AND BEYOND.
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he waiting is finally over and the time has arrived for FIBO USA, a much-anticipated three days in Miami Beach that will help lead the fitness industry in America into the future. Like a good workout itself that builds upon the last session at the gym, we have spent the past 12 months assuring that our exhibitors, attendees and ambassadors will benefit from the excitement generated by our inaugural event last year in Orlando and multiply it many times over. We have worked tirelessly to make FIBO USA your event! Your experience during the three days in Miami Beach means everything to us. We are committed to putting you in the center of the fitness industry. FIBO USA now fills an important gap in this ever-changing world of health and wellness. FIBO USA is an industry summit, an education program and a fitness festival all wrapped up in one heart-pounding experience. Backed by the long-running success of FIBO Global Fitness in Germany – the world’s leading event for the fitness industry – FIBO USA has arrived to help you enhance your health and fitness performance, both personally and professionally. Whether you are a club owner, a seasoned instructor, a sought-after 2
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club manager or a fitness fanatic, at FIBO USA you’ll find what you need to reach your goals — and then even more to help you exceed those goals on your way to a business and personal life of fitness and wellness. With cutting-edge group fitness classes, future-focused education, electric interactive experiences and an exhibit hall featuring the freshest innovations shaping the marketplace, you’ll be ready to move to the next level. It all starts this week with the American Health + Fitness Forum. Building on the experience and success of the European Health + Fitness Forum in Cologne, the 2019 American Health + Fitness Forum
assembles an inspirational faculty of global leaders who are pioneering marketing, sales and operational strategies that genuinely engage customers across our ever-evolving connected world. We have profiled many of them in past issues of FIBO Focus and invite you to read about them by going to https://issuu.com/ fibousa to read our past issues leading up to the event. There are innovations and new ideas at every turn at FIBO USA. One of them is what we call FIBO FitPass, a little something extra for our attendees that unlocks access to more than 120 workouts, workshops and presentations throughout the days of FIBO USA. The combinations are endless and they include the latest workouts from the leading companies in group fitness and more, plus workshops and presentations that will propel your personal and professional wellness. Even better, many of which are accredited by ACE, AFAA, NASM and NSCA. Enjoy your week of fitness and we look forward to creating lasting memories and relationships as we define the future of fit together. Robert McFarland FIBO USA Event Vice President Reed Exhibitions www.fibousa.com
FIBO FOCUS • October 15, 2019
FIBO USA 2019
The Highlights A QUICK LOOK AT WHAT’S IN STORE AT FIBO USA IN MIAMI BEACH THIS WEEK.
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rom October 16-19, FIBO – the world’s largest fitness, health and wellness festival – will take over the Miami Beach Convention Center in Miami, Beach, FL. Packed with more than 120 heart-pumping group fitness classes, inspiring talks, highintensity competitions, futuristic product demos, restorative recovery experiences and more, the event will introduce attendees to the game-changing people, ideas and companies shaping the future of fit. There are almost too many
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highlights to mention, but we will certainly attempt to get to most of them in the following pages of this special edition of FIBO Focus. It will be a special and extremely exciting week in Miami Beach for the fitness industry and we welcome you to be a part of it. • It all starts with the FIBO FitPass, a great deal for attendees that provides access to more than 120 workouts, workshops and presentations for only $40 a day, or $60 for all three days. It also includes your exhibit hall pass.
• On Thursday, October 17, legendary fitness icon and Tae Bo creator Billy Blanks returns to the limelight with the launch of his new “Billy’s BoomBoxing” workout; the United States Ninja League Nationals kick off; the global makers of Electro Muscle Stimulation (EMS) technology converge to discuss how the futuristic, full-body wearable is ontrack to become the next big fitness trend; and the American Health and Fitness Forum hosts it’s final session presented by Les Mills International founder and managing director Phillip Mills. • On Friday, October 18, things get competitive with Strongman’s “America’s Strongest Woman” competition; meditation, yoga and mind-body wellness take center stage; and fitness celeb Kelsey Wells, pro CrossFit athlete Patrick Vellner and world-renowned bodybuilder Sadik Hadzovic hit the festival. • On Saturday, October 19, the competition heats up with the “America’s Strongest Man” finals; the U.S. debut of function fitness competition HYROX; the Ultimate Freestyle Calisthenics Championships; and the U.S. Ninja League’s Nationals Finals; “Fittest Man on Earth” and fourtime CrossFit Games champion, Mat Fraser, and trainer and fitness celebrity, Ainsley Rodriguez. Enjoy all of this – and much, much more – as FIBO USA takes center stage in the U.S. fitness market this week. n
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FIBO FOCUS • October 15, 2019
FIBO USA 2019
The Experiences THERE’S NO SHORTAGE OF THINGS TO KEEP YOU MOVING DURING FIBO USA.
compete on the largest live event ninja platform in the United States. U.S. Ninja League is the Exclusive Ninja Sports League for FIBO. This U.S. Ninja League Contest qualifies amateur winners as Pro across all Divisions, including Ninja Kidz PROs.
Beachbody LIVE thrives on results-oriented, innovative and inspiring workouts.
BILLY BLANKS’ BOOMBOXING WORKSHOP Thursday, October 17 Billy’s BoomBoxing is a new and exciting workout, consisting of eight basic martial arts moves combined with upper body boxing Kata techniques. It is a high-intensity workout, joining cardio-kickboxing and mixed martial arts, performed to music specifically designed for BoomBoxing.
BEACHBODY LIVE Thursday, October 17–Saturday, October 19 Beachbody LIVE offers a variety of pre-designed group fitness formats based on some of the world’s best workouts. Thriving on resultsoriented, innovative, inclusive and inspiring workouts, its group fitness formats are carefully designed, tested and proven to work for people of every age and fitness level.
MASTER TAE BO CLASS WITH BILLY BLANKS Thursday, October 17 Join the creator of Tae Bo Fitness for a full body workout that combines martial arts with boxing, Tae Kwon Do and aerobic dance steps. Billy will personally lead attendees through this cardio vascular workout, which builds strength, muscular fitness, flexibility, balance and mental focus.
ULTIMATE FREESTYLE CALISTHENICS Thursday, October 17–Saturday, October 19 In addition to hosting the 2019 Ultimate Freestyle Calisthenics Championship on Friday, October 18, the UFCL will invite aspiring 4
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and curious calisthenics and street workout athletes to participate in workshops and challenges throughout the event. ZUMBA AND STRONG BY ZUMBA Thursday, October 18–Sunday, October 20 At FIBO USA, you’ll experience both Zumba and STRONG by Zumba through workout classes, demonstrations in the exhibit hall and instructor training for those who want to take their Zumba passion to the next level. UNITED STATES NINJA LEAGUE Thursday, October 17–Saturday, October 19 The U.S. Ninja League welcomes athletes from all walks of life to
FIERCELY FEMALE BY WOMEN IN FITNESS ASSOCIATION (WIFA) Friday, October 18 Fuel your fire and advance your career by attending this half-day innovative and inspiring women’s event. Join women from all walks of life, at all different places in www.fibousa.com
FIBO FOCUS • October 15, 2019
HYROX IN ACTION
their careers. Be inspired amidst its speaker panel, networking sessions and inspiring workout, leave with new relationships and memories to last a lifetime. AMERICA’S STRONGEST MAN AND WOMAN Friday, October 18–Saturday, October 19 Join The American Strongman Corporation – the governing body of the Arnold World Strongman Championships – for an exciting competition among some of the country’s top strongman athletes. HAPPY HOUR FLOW PRESENTED BY S3 YOGA Friday, October 18 Wind down from the week with this one-of-a-kind event that promises to deliver balance, bliss and good vibes. Flow to the latest tracks from favorite DJs, enjoy complimentary beverages and feel like a new person with a uniquely themed yoga class from S3 Yoga founder, Savanna Stevens.
RAD MOBILITY 1 TRAINING Saturday, October 19 RAD Mobility 1 sets the foundation for professionals to skillfully integrate the latest research in self myofascial release (SMR) and mobility and recovery training into their personal and occupational routines. Research has proven that SMR is successful in improving mobility, preventing injury and aiding in recovery. Learn and practice proven techniques you can easily incorporate into any small or large group fitness class and explore common SMR mistakes and how the nervous system plays a role in creating lasting results. CEC eligible. HYROX MIAMI Saturday, October 19 HYROX is the perfect competition for every body and it’s making its U.S. debut in Miami Beach at FIBO USA. Are you a team athlete, a runner, a triathlete, an obstacle racer or a CrossFit enthusiast? Or are you a fitness freak and the gym is your playground? Then HYROX is your sport!
HYROX is making its U.S. debut during FIBO USA in Miami Beach.
Go beyond your limits individually or with your doubles partner. Give your workout a goal, prepare yourself and compete with other athletes in the ultimate fitness challenge. NPC ULTIMATE GRAND PRIX Saturday, October 19 Experience the Ultimate Grand Prix of physique competitions at FIBO USA. Nineteen athletes will compete for titles in the bodybuilding, figure, bikini and men’s and women’s physique divisions. Hosted by the National Physique Committee (NPC). USA POWERLIFTING FIBO USA GLOBAL FITNESS CHAMPIONSHIPS Saturday, October 19 The leading powerlifting organization in the United States, USA Powerlifting, is hosting the Global Fitness Championships at FIBO USA. The open championship includes events in the bench press, deadlift, push-pull and powerlift. KIDS FITNESS & FUN Saturday, October 19 The Kids Fitness & Fun session is a great way to get kids moving, instructed by children’s gymnastics coach Nikki Pepper. Children ages five and up will be led through mini workouts and fitness games at the HIIT area to get them learning to love exercise from an early age and set them up on a lifetime path of fitness. YOGAFIT FOR PERSONAL TRAINERS Sunday, October 20 Designed to help personal trainers incorporate yoga into one-on-one sessions with their private clients, this one day training will teach the most effective ways to create a wellrounded mind/body experience. Highly recommended for trainers who use yoga as their primary method of training as well as those who want to incorporate it into their fitness conditioning sessions. n
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FIBO FOCUS • October 15, 2019
FIBO USA 2019
The Personalities THERE WILL BE NO LACK OF WELL-KNOWN CELEBRITIES ROAMING THE AISLES AT FIBO USA. MATHEW FRASER
Mathew Fraser is an American professional CrossFit Athlete. With a coined mantra of “Hard Work Pays Off” (HWPO), he has been a dominant force on the CrossFit Games stage. After two second places finishes in 2014 and 2015, Fraser hit the competition floor in 2016 and took first place. In 2017 and 2018, Fraser repeated that first place title and continued to set the record for largest margin of victory wins. In 2019, he reclaimed his title as Fittest Man on Earth for the 4th consecutive year.
Now a personal trainer with expertise in postnatal training, Kelsey has become one of the most sought after personal trainers to provide health, fitness and motivational advice for women around the world, including her over 2.3 million Instagram followers. Exclusive to the SWEAT app, Kelsey’s PWR weight training program helps women sculpt lean muscle and increase their overall strength. BILLY BLANKS Billy Blanks is the creator of Tae Bo Fitness, a revolutionary total body fitness system. Billy continues to
KELSEY WELLS
Like many new mothers, Kelsey struggled with postnatal anxiety and found herself lacking self confidence after giving birth. What transpired was a total life overhaul when she discovered the mental and physical benefits of exercise. 6
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earn acclaim through his extraordinary achievements as a world Karate Champion, actor, author, motivator, philanthropist and humanitarian. He travels all over the globe, teaching Tae Bo and conducting Tae Bo Certifications courses. He is the Godfather of Fitness and continues to inspire men and women to bring fitness into their lives. AINSLEY RODRIGUEZ Ainsley Rodriguez is a fitness, health and lifestyle coach who has been helping people transform their lives and reach their fitness goals for more than seven years. With a social media reach of over two million followers, she uses her brand to enlighten others on the best nutritional, mental and physical practices to incorporate into their busy lives for long term and sustainable results. SADIK HADZOVIC Sadik Hadzovic is a worldrenowned fitness model and professional classic physique bodybuilder. He has appeared in fitness magazines such as Mens Health, Muscle & Fitness and Fitness RX. He won the inaugural Arnold Sports Festival Pro Men’s Physique contest
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FIBO FOCUS • October 15, 2019
as well as placed top five in the world for multiple years at the Mr. Olympia Competition. He is considered one of the most influential male figures in fitness through his social media channels with millions of fans across the globe. SAVANNA STEVENS
Born and raised in New York City, Savanna Stevens is a sports and entertainment producer, model and yoga instructor. She received her Yoga Instructor Certification (RYT200) from Ahana Yoga in Miami, FL, and Advanced Yoga For Athletes Certification through the Yogalete Training program. S3 Yoga is the brainchild of Savanna’s professional background and her passion of yoga. Her mission is to empower athletes and professionals alike to align their minds, bodies and spirits through yoga. S3 Yoga incorporates the authentic and traditional tools of yoga seamlessly with the modern and fast-paced lifestyle of 2019.
the 2016 and 2017 CrossFit Games and a second-place finish at 2018 CrossFit Games. For most of Pat’s competitive career he’s balanced chiropractic school and competition. A former provincial-level lacrosse and rugby player and nationallevel gymnast, Vellner trains out of CrossFit Nanaimo in BC, Canada and is practicing to become a doctor of chiropractic. JJ MCDANIEL
JJ McDaniel is a partner of DIRT, a growing “healthy-ish” allday cafe based in Miami, FL. JJ oversees all unitlevel operations, community engagement, marketing and strategic growth. He is an active health and wellness advocate in the community, a Lululemon Ambassador, and is passionate about educating in nutrition and physical activity. JULIAN DIASA Julian Diasa is an upcoming fitness
PATRICK VELLNER Patrick Vellner, a professional CrossFit Athlete, made an impression with a thirdplace finish at 7
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athlete, coach and nutritionist in the fitness industry. He credits his success to playing sports, where he developed his passion and skills for fitness with three elements: Speed, Agility and Strength. He is dedicating his life to help people achieve optimal health and well-being. MYK LIKHOV
Myk Likhov is the founder of Modern ŌM, the leading brand for conscious humans. He has been a Wellness entrepreneur, investor and pioneer for more than 12 years. Myk started is career in venture capital before attending the Wharton School, out of which he launched the premier yoga studio brand in South Florida, Green Monkey. Myk has been recognized as Miami’s foremost leader in Mindfulness by the Miami Herald, Well & Good, and was one of Miami Magazine’s 2018 Men of the Moment. JAY JAY CHRIS 24-year-old Jay Jay Chris, also known as, @Smallspartan_Barsparta, is a multi-champion calisthenics pro athlete/judge/host and presenter and founder of @Barsparta based in London. Jay is also an ambassador for many brands, including @ Bulkpowders & Charity Company @ Steelwarriors who builds big parks out of confiscated weapons from police stations internationally. n www.fibousa.com
OCTOBER 16-17, 2019 MIAMI BEACH CONVENTION CENTER Following on the success of the European Health + Fitness Forum in Cologne, the 2019 American Health + Fitness Forum will assemble an inspirational faculty of global leaders who are pioneering marketing, sales, and operational strategies that genuinely engage customers across the ever-evolving connected world. Join us to network with and learn actionable tactics from the individuals who are raising the bar across the globe.
WE DARE YOU TO COME AND LEAVE UNINSPIRED. WEDNESDAY, OCTOBER 16 TIME
TITLE
SPEAKER
9:35 AM – 9:45 AM
OPENING WITH WIFA
LINDSEY RAINWATER, EMMA BARRY | WOMEN IN FITNESS ASSOCIATION (WIFA)
9:45 AM – 10:30 AM
LANDSCAPE OF THE GLOBAL FITNESS SECTOR
HERMAN RUTGERS | INTERNATIONAL FITNESS INDUSTRY EXPERT JON CANARICK | MANAGING DIRECTOR, NORTHCASTLE PARTNERS
10:30 AM – 11:10 AM
PUTTING MOOD ABOVE MUSCLE
TODD MAGAZINE | CEO, BLINK FITNESS
11:10 AM – 11:50 AM
A SUCCESS STORY AND LESSONS LEARNED FROM LATIN AMERICA
DIOGO CORONA | CHIEF OPERATING OFFICER, SMART FIT
12:05 PM – 12:40 PM
INCREASE REACH AND REVENUE WITH HEALTH + WELL-BEING ENGAGEMENT
YVAN MIKLIN | PRESIDENT + CEO, AQUILA
12:40 PM – 1:15 PM
MOTIVATING MEMBERS TO GET MORE OUT OF LIFE THROUGH FITNESS
DAVID LONG | CO-FOUNDER + CEO, ORANGETHEORY FITNESS
2:00 PM – 2:40 PM
MARKETING + SALES IN FITNESS 3.0
MARIANNE ORDERUD | MARKETING DIRECTOR, SATS SCANDANAVIA
2:40 PM – 3:10 PM
TRAINMORE; A UNIQUE CONCEPT FROM EUROPE
MARJOLINE MEIJER | FOUNDER, TRAINMORE
3:30 PM – 4:10 PM
HOW DIGITAL CAN HELP TO ENHANCE THE CUSTOMER JOURNEY
KELLY CARD | BOARDMEMBER, FITNESS INDUSTRY TECHNOLOGY COUNCIL (FIT-C)
4:10 PM - 4:50 PM
MARKETING + SALES FOR PERSONAL TRAINING
TIM KEIGHTLEY | ADVISOR, SPEAKER, GLOBAL HEALTH + FITNESS ADVOCATE
5:05 PM - 5:35 PM
FROM DREAM TO BRAND TO LEGACY
ALBERTO “BETO” PÉREZ | CREATOR, ZUMBA ®
THURSDAY, OCTOBER 17 TIME
TITLE
SPEAKER
9:15 AM - 10:15 AM
ON THE FUTURE OF OUR INDUSTRY
PHILLIP MILLS | FOUNDER + MANAGING DIRECTOR, LES MILLS
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FIBO FOCUS • October 15, 2019
FIBO USA 2019
EFFICIENCY = PROFITS
AKTIV offers a way to deliver the dynamic environment, variety and sense of connection that club customers are demanding in 2020. By Bryan Green CEO and Founder of Aktiv Solutions. WHEN YOUR MEMBERS WALK through your doors, what is their experience? Do they enter into a dynamic environment with a sense of community and connection? Are there defined spaces designed for high-trending modalities and workouts, such as HIIT and functional training? Does your space flex to facilitate varied and robust programming for several members at a time? These days, members demand all of these things, and more. So the issue has become: How do facilities deliver high touch, varied and shared workouts in a space that may have been largely dedicated to single member usage for so long? At Aktiv, our mission is to solve for exercise trend driven facility design, and the pain points they can cause operators. Enter our ACADEMY Studio solution. 10
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ACADEMY was born from our years of experience in designing safe, functional and revenue generating spaces. We’ve vetted out the most efficient use of space, the best equipment options, flooring, and digital programming to design the ultimate exercise experience. ACADEMY is a fully optimized training environment that effectively solves for so many issues faced today, including… Offer Dynamic and Flexible Functional Training Providing a stimulating and resultsdriven experience is largely credited as the heart of the success of boutique studios. Membership of boutique fitness facilities grew by 121% over the last five years, while the industry-wide club membership increase was 15%. Boutiques also attract a significantly larger percentage of Millennials and Generation Zeros because they attract to create and
exemplify best practices in client experience and engagement. ACADEMY is specifically designed to deliver this high touch, small group experience. With fresh and fun tools and accessories, and a robust library of guided digital workouts, ACADEMY has inherent flexibility built in to allow for variations in workout concepts so that facilities can utilize the space for multiple formats and change things up daily – even hourly. ACADEMY is for every fitness space … whether it’s used to power boutiques through a private label format, or bring the boutique experience to health clubs, YMCA’s, hotels and even multi-family fitness centers. Make Use of Underutilized Space And Create a Functional Training Zone in Any Space ACADEMY creates the studio experience in an efficient, systematic, way www.fibousa.com
FIBO FOCUS • October 15, 2019
to optimize the space that’s available, and it’s scalable to almost any situation. Formats range in size and can support a functional occupancy of four to 15 simultaneous participants. Loaded training tools, such as sandbells, suspension straps, endless rope training, Aktiv AQUA, kettlebells and more, ACADEMY facilitates energizing and dynamic group training in spaces as small as 142 sq feet. Offer Digital Guided Training and Connectivity Another aspect that some boutiques deliver well on is digital guidance - captive visual platforms that offer “Master Coaching” in support of their live instructors during the in-facility session. Digital guidance and connectivity are now high on the list of format options that fitness enthusiasts covet, and commercial facilities as well as boutiques need to solve for. ACADEMY is powered by Aktiv TV™ a digital exercise guidance platform like no other. The Aktiv TV open content platform hosts a robust library of proven exercises and workouts that can be pre-scheduled
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to play in multiple ways, or gyms and studios can create their own programming with ease. This gives facilities the possibility to shift with on-trend workouts, and even highlight their own trainers and branding. The platform supports personal training, small group training or even large group formats. It can be pre-programed to energize unsupervised exercise spaces, or as support for trainers in any area of the club, allowing for an extra assist in visualization so that the trainer can focus more primarily on the participants’ form and execution. Aktiv TV is designed to support multiple participants concurrently even while they train at their own pace or in sequence of the exercise program being performed. This greatly enhances the exercise experience and establishes a limitless flexibility in the way that operators can deliver quality exercise guidance. Aktiv TV also solves for the coveted community-driven, experiential environment by delivering a dynamic, timed, ‘workout of the day’ circuit that inherently generates a “we are all in it together” camaraderie and spirit.
Aktiv has Done the Work For You – it’s Turnkey! Academy is a 100 percent turnkey service, which saves the club operator a tremendous amount of time and resources spent on design process and other expenses. Facilities can get all the benefits they’re seeking from small group functional training but in a much more systematized way. Want to make it in your brand likeness? No problem. Ask us how to build the perfect ACADEMY functional training footprint for your club. Providing guided, results-driven training, flexibility in programming and a stimulating group environment is challenging to say the least. The Functional Design Specialists at Aktiv are here to help you win at functional. n
Bryan Green can be reached at info@aktivsolutions.com www.aktivsolutions.com 888-895-0547
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FIBO FOCUS • October 15, 2019
FIBO USA 2019
THE DESIGN OPPORTUNITY
Five fitness center design features that will give your members what they want. By Yvan Miklin
President and CEO at Aquila/On-Site Health & Fitness Management
MEMBERS AND POTENTIAL MEMBERS want specific features and services from fitness centers, and the American College of Sports Medicine Worldwide Survey of Fitness Trends spells them out each year. The latest survey revealed that that members want group fitness classes like HIIT and yoga, expert personal training, and they want to record their progress using wearable technology and apps on their smartphones. Some of these trends require flexibility and adaptability of physical space. Here are five of the best forward-thinking design investments you can make to create a timeless space that can keep up with the trends and give your members what they want: 1. Give them room to move. Design your space with half as many studios that
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are twice as large as you think they need to be. Give people room to spread their yoga mats. Allow for dedicated personal training spaces. 2. Keep colors and materials simple. Choose natural wall colors that are conducive to calming your members and bring a bit of the outside in with natural, sustainable materials like bamboo flooring. Place mirrors strategically, but don’t use them all over your walls. 3. Bring in the sunshine. Natural lighting is far superior to artificial light for bolstering mood and making people feel comfortable in their surroundings. If large windows aren’t possible for your fitness center, consider skylights or solar tubes that bring the sunlight in to lighten up your facility.
members can use without buffering, no matter how many people are connected. 5. Plan for a full house. Provide enough machines, towels, cleaning stations and water stations for all your members. That attention to detail will minimize their wait times for equipment even in January. Designing your fitness center to adapt to changing needs will help you continue to offer what your members want. You’ll also have the benefit of a space that allows you to do it better than your competitors, and it could be the secret to your success. n
Yvan Miklin can be reached at yvan.miklin@aquilaltd.com
4. Help them connect. Wire your building for the very best internet connection and provide high-speed wi-fi routers your
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OCTOBER 2019 EXHIBIT HALL: OCT 17-19 EDUCATION: OCT 16-20
MIAMI BEACH CONVENTION CENTER
REGISTER TODAY AT FIBOUSA.COM