MANUAL
DE IDENTIDAD
2013
/// INDEX
LOGO AND SIZING LOGO GRID & CONTAINER BOX TYPOGRAPHY COLOR PALETTE COLOR VARIATIONS ICON VARIATIONS DESIGN ELEMENTS DESIGN ELEMENTS SERVICES LOGO DONT’S SLIDES SLIDE ELEMENT’S STATIONERY LETTERHEAD BUSINESS CARD ENVELOPE SOCIAL MEDIA
5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
/// LOGO & SIZING
web
print 60 px
90 px
2 cm
3 cm
Logo minimum size
5
/// LOGO GRID & CONTAINER BOX
Dark application
12x
Safe area 1x
Container box with rounded corners
9x
6
/// TYPOGRAPHY
Typography P22 UNDERGROUND /// light
P22 UNDERGROUND /// book
P22 UNDERGROUND /// heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
MYRIAD PRO /// regular
MYRIAD PRO /// semibold
MYRIAD PRO/// bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
7
/// COLOR PALETTE
30% black
ool red (#e50016)
white
100% black 70% black 85% black
8
/// COLOR VARIATIONS
full-color version
9
/// ICON VARIATIONS
Alternative icons
10
/// DESIGN ELEMENTS
11
/// DESIGN ELEMENTS SERVICES
12
/// LOGO DONT’S
13
///SLIDES
/// SLIDE ELEMENT’S
somos una
productora de contenido
Titulos lorem ipsum
Titulos lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque molestie eros at dolor adipiscing varius ac quis arcu.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque molestie eros at dolor adipiscing varius ac quis arcu.
Suspendisse potenti. In hac habitasse platea dictumst. Suspendisse feugiat facilisis risus, nec bibendum leo rhoncus id.
Suspendisse potenti. In hac habitasse platea dictumst. Suspendisse feugiat facilisis risus, nec bibendum leo rhoncus id.
Aenean aliquam porta suscipit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Aenean aliquam porta suscipit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
somos una productora de contenido
15
/// STATIONERY
/// LETTERHEAD
m
31 m
15 mm 9 mm 13 mm
m
34 m
m
41 m
m
65 m
m
15 m
m m 23 m 6 m
m
5m
m
20 m
120
mm
m
20 m
m
6m
23 mm Lorem ipsum
22 mm
30 mm
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque molestie eros at dolor adipiscing varius ac quis arcu. Suspendisse potenti. In hac habitasse platea dictumst. Suspendisse feugiat facilisis risus, nec bibendum leo rhoncus id. Aenean aliquam porta suscipit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sollicitudin convallis interdum. Donec vestibulum egestas ornare. Sed eros massa, dignissim eget tristique id, eleifend vel turpis. Morbi semper fringilla nibh, ac feugiat urna fringilla in. Curabitur et erat ut purus condimentum rutrum. Praesent congue, sem non elementum venenatis, lectus quam pulvinar purus, sit amet mattis tortor ligula sed quam. Morbi imperdiet congue hendrerit. Maecenas sollicitudin ultricies sapien at lacinia. Ut laoreet congue purus, vitae egestas quam sagittis ac. Suspendisse accumsan neque at elit auctor in sagittis augue iaculis. Curabitur aliquam, mauris nec eleifend blandit, nisi ipsum vulputate dolor, eget vehicula massa magna ut mi. Donec posuere, eros non porta interdum, eros neque vulputate erat, vel facilisis purus sem id justo. Maecenas in lacus id turpis placerat viverra in eu lorem. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Integer pretium mi eget quam congue vestibulum. Nunc augue neque, aliquet vel laoreet eget, tempus eu neque.
30 mm 6 mm
86 mm
m
35 m
185 mm
Nam at ante libero. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vestibulum adipiscing, nisl a volutpat eleifend, tortor nisl consequat ipsum, eu volutpat felis metus ac risus. Duis sit amet rutrum arcu. Ut id purus lectus, vel tincidunt mauris. Aliquam at nibh mi. Curabitur nec diam vitae eros tempor hendrerit non eu risus. Aliquam commodo ipsum at enim dictum in pulvinar nisl pulvinar. Suspendisse sollicitudin vehicula felis eget pretium.
Praesent sodales, ante eu euismod pharetra, felis dolor posuere est,
6 mm 32 mm Loremp Ipsume
53 mm
27 mm 8 mm 12 mm
Tel +52(33)1593-1594 WWW.OOLDIGITAL.COM
Lรกzaro Cรกrdenas 3422 Int. 603 /// Col. Chapalita C.P. 44500 info@ooldigital.com
GUADALAJARA, JAL.MEX.
17
m 28 m
34 m m
m 28 m
m 5m
70 m m
m 11 m
4m
m
/// BUSINESS CARD
3 mm 17 mm
9 mm 8 mm
Alvaro R. Guizar 18 mm 25 mm
Lรกzaro Cรกrdenas 3422 Int. 603 /// Col. Chapalita Guadalajara, Jal. /// C.P. 44500
Tel +52(33)1593-1594 alvaro.guizar@ooldigital.com WWW.OOLDIGITAL.COM
14 mm
5 mm
18
/// ENVELOPE
m m m 31 m 10 m 9 m
m
34 m
m
79 m
m
32 m
m
30 m
m m 8 m 10 m
Lázaro Cárdenas 3422, Int. 603 Guadalajara, Jal.C.P. 44500 Tel. +52(33)15931594 www.ooldigital.com
Óol Digital S.C. ODI080423RI8
5 mm 20 mm
Óol Digital S.C. ODI080423RI8 Lázaro Cárdenas 3422, Int. 603 Guadalajara, Jal.C.P. 44500 Tel. +52(33)15931594 www.ooldigital.com
69 mm
188 mm
243 mm
94 mm
19
/// SOCIAL MEDIA
Product Shot 960 x 960 px 20
/// SOCIAL MEDIA
Product Shot 1920 x 1080 px 21
/// SOCIAL MEDIA
Twitter Profile
22