TOWN & COUNTRY
MAY 2018
Adjusting to One Big Happy Family (Business)
Family-owned and Operated Means Good Life Balance Above: Dr. Kelsi Kriewald, Darlene Kriewald at the office • Inset: Dr. Kelsi and Russ Kriewald at Georgetown Health Fair The Joint Chiropractic is growing again. It's also now wholly owned and operated by the Kriewald family who say working with family is the best of all worlds. Dad, Russ, opened the center in Summer 2016, and his daughter Dr. Kelsi Kriewald provides clinical care for wellness maintenance, spine alignment and acute pain management. Mom, Darlene worked at Dell for more than 20 years and started at the clinic in October. "I am thrilled to be here watching how great my daughter is with patients and helping build our family business together. Our office is open seven days a week, but we have support on the weekends so we still have good life balance at home." Kelsi says working with mom and dad is a great change. "I prefer it because the dynamic is much more comfortable and when we are happy, our patients are part of that interaction and they become more relaxed and comfortable." Dr. Kriewald says it is preferable to work with people with whom she has such a stable and understanding relationship. "Working hard for common goals and being able to ask (or tell) each other to do things makes for an optimum workplace."
Feedback from patients seems to validate and mirror the family's ease around each other. Darlene says; "They are more laid back and calm. We can tell when people are nervous sometimes but we put them at ease and calm them a bit. When I say 'I’m her mom', they relax and feel like they are at home." Russ also owns a contracting business in Georgetown, but says he is also pleased to have his family managing operations. "I don't have to check in to see if things run smoothly. I can feel confident and we talk about business for about 15 minutes when we get home, then leave the business at the office and become just family again." Darlene also gives credit to her other daughter, Kari, who lives in South Austin but provides wellness coordination and a growing social media presence and outreach for the business. And, it seems to be working. Kelsi reports they are serving patients nearly back-to-back. (Pun sort-of intended) "We do get a break to relax and hang out with each other, but we are growing well enough to plan two more locations in Central Texas very soon. Chiropractic care is growing because wellness is always easier and cheaper
than illness. We also find that our patient list includes more and more nurses and doctors who are current and younger generation and the really appreciate the blending of medicine and wellness as a lifestyle." Every day, the Joint provides quality, affordable chiropractic care without insurance hassles or even an appointment. The Georgetown office is open for adjustments seven days a week and after hours to help with wellness maintenance, adjustments and acute pain management. Russ says, "If you hurt yourself on Saturday, you don’t have to wait for business hours for relief. A lot of people don’t realize pain is not the first sign of a problem.” Darlene is certain about what makes The Joint special to her; "We can still leave at 7pm and say 'I love you'. Sometimes we even schedule vacations together when we're not at the office. Good family, good business and happy clients. It's a pleasure to share that while helping keep people healthy." Russ adds, "We do not just put a client through standard, repeated adjustments. We listen to our patients and adjust according to how they feel on that day. Each has a keycard that tracks every visit, even in an-
other Joint location across the country. Our patients can come from anywhere, walk in, and we’ll have their information in hand.”
Dr. Kriewald works on all ages; pre-natal, infants to seniors. "All bodies are prone to mis-alignment. Falls, activity, posture, sports and even sleeping can get a person out of balance." CityInsiderTX.com