BUSINESS SPOTLIGHT

from My Jarrell Monthly Magazine • June 2021

HOME & GARDEN

iTile is for YOU

Unlike other home design elements, stone and tile trends change quickly, and outdated designs are, well... still set in stone. Fortunately, iTile’s Margarito Espinoza is not only an expert on the stone and tile business, he is also a creative genius. According to his wife Claudett, Margarito spends as much time coming up with new ideas and designs as he does cultivating a satisfied client base.

A LIFETIME THE i TILE “MUSEUM”

Margarito grew up around quarries and, as a young man, worked part-time in several of them. Over the last 25 years, he has gained experience selling, designing, and installing beautiful and natural materials. He recently partnered with fellow stone and tile experts José “Chalin”* Rosalio and Victor Alvarado to open an iTile store in Round Rock.

The idea of iTile was born in early 2019. The combination of Margarito’s experience and relationships in and around the stone business, along with Victor and Chalin’s 30-plus years of experience and connections in the tile business enabled the successful opening of their first store in Houston later that year. Their hard work and dedication, and the high demand for their products allowed them to open a second store a year later in Webster, Texas.

Both stores have provided and maintained unbeatable prices for customers thanks to relationships each had carefully cultivated and individually nurtured over the years with manufacturers and suppliers prior to opening their first store.

Margarito, Victor, and Chalin are determined to make their showroom a unique experience. The partners, along with the iTile team, want to provide every customer with expertise and creativity that will elevate and enhance any project with quality and design.

In other stores, customers may be overwhelmed by the number of choices, but iTile customer care includes talking about needs, education about stone types, as well as pros and cons for different uses, waterproofing, or how to best care for it, so customers can make an informed decision. “We are the perfect place for people who know what they like, what fits their aesthetic, and feel comfortable trusting expert advice.”

ADVERTORIAL

UNIQUE IN THE MARKET

Victor says “Our top priority is maintaining a strong relationship with our customers and community. We have personal relationships with the manufacturers and, in return, our customers are able to avoid middleman fees. They get the best prices and exclusive products, perfect for any budget, found only at iTile.”

While iTile has plenty of inventory for every need, the current trend is large format tile, light colors, decorative tiles, and backsplashes. Thanks to great market sense and planning, they have all colors and sizes available for interior and exterior products.

Team members are available to guide customers through every selection; ceramic vs. porcelain, matte vs. polished, and all the benefits natural materials provide for the home; longevity, home value, cooling, etc.

Margarito says, “Our store is a beautifully designed gallery for the homeowner, architect, and designer looking to be inspired through different colors, textures and patterns. All to bring your visions to life!”

All three partners are, as Chalin says, “A partnership that has merged three families and created a strong team.” Customers will enjoy being served by a team of professionals who are ready and excited to guide every person as they come through the door.

“I WAS LOOKING FOR QUALITY AT AFFORDABLE PRICES. I WAS LUCKY ENOUGH TO FIND ITILE. YOU WILL NOT FIND BETTER PRICES ANYWHERE ELSE.

ALFREDO AND VICTOR HELPED ME SELECT THE MOST BEAUTIFUL TILE FOR MY ENTIRE HOUSE. THEIR CUSTOMER CARE IS EXCEPTIONAL. I’M EXTREMELY HAPPY WITH MY PURCHASE THERE.

I WILL REMODEL MY KITCHEN AND BATHROOMS SOON AND WON’T HAVE TO LOOK ANYWHERE ELSE.” ~CUSTOMER TESTIMONIAL

Pictured at right, “Starry Night” in natural stone, and a luxury Doggy Bath.