BU SINE S S SP OTLIGHT
iTile is for YOU
U
nlike other home design elements, stone and tile trends change quickly, and outdated designs are, well... still set in stone. Fortunately, iTile’s Margarito Espinoza is not only an expert on the stone and tile business, he is also a creative genius. According to his wife Claudett, Margarito spends as much time coming up with new ideas and designs as he does cultivating a satisfied client base.
A LIFETIME Margarito grew up around quarries and, as a young man, worked part-time in several of them. Over the last 25 years, he has gained experience selling, designing, and installing beautiful and natural materials. He recently partnered with fellow stone and tile experts José “Chalin”* Rosalio and Victor Alvarado to open an iTile store in Round Rock. The idea of iTile was born in early 2019. The combination of Margarito’s experience and relationships in and around the stone business, along with Victor and Chalin’s 30-plus years of experience and connections in the tile business enabled the successful opening of their first store in Houston later that year. Their hard work and ded-
16
J U N E 2021 M Y JA R R ELL M O NT HLY
ication, and the high demand for their products allowed them to open a second store a year later in Webster, Texas. Both stores have provided and maintained unbeatable prices for customers thanks to relationships each had carefully cultivated and individually nurtured over the years with manufacturers and suppliers prior to opening their first store.
THE iTILE “MUSEUM” Margarito, Victor, and Chalin are determined to make their showroom a unique experience. The partners, along with the iTile team, want to provide every customer with expertise and creativity that will elevate and enhance any project with quality and design. In other stores, customers may be overwhelmed by the number of choices, but iTile customer care includes talking about needs, education about stone types, as well as pros and cons for different uses, waterproofing, or how to best care for it, so customers can make an informed decision. “We are the perfect place for people who know what they like, what fits their aesthetic, and feel comfortable trusting expert advice.”