Camy is a native Texan and mom of three who has lived in Sonterra since 2009. She serves her community as vice president of the Jarrell Education Foundation, recently served on the Rezoning Committee for JISD, was a director on the Sonterra MUD Board for five years, and founded the local Facebook group Mom Tribe Jarrell that has over 2,200 members.
COMMUNITY LIAISON Janet Hage
Janet Hage has been part of the Jarrell community for almost 30 years. She has volunteered with JISD, and worked for the City for more than seven years. She is a development partner of NW Wilco, LLC, serves on the Community Library Board of Directors, and was recently appointed to the WIlliamson County ESD #5 board.
All rights reserved. MyJarrellMonthly is published monthly and mailed USPS, free of charge, to homes and businesses in the 76537 zip code. Mail may be sent to My Jarrell, P.O. Box 213, Jarrell, TX 76537. Email: info@myjarrell.com
WHO WE ARE
In an age where the rush of daily news often overshadows the deeper narratives that shape our community, My Jarrell Monthly constantly strives to be an eager beacon of positivity and unity. Far more than just a lifestyle magazine, our publishers and staff are committed to creating a means of getting to know what makes our community thrive—its people and their impact.
Since its inception in 2021, My Jarrell Monthly:
Has grown with the community – we originally mailed to 4,200 homes and businesses in 76537 and now mail to over 9,200 homes and businesses monthly.
Works closely with Jarrell Independent School District, the Jarrell Chamber of Commerce, Sonterra MUD, Jarrell Economic Development Corporation, Jarrell Community Library and Resource Center, and the City of Jarrell.
Is a local business, located in Jarrell, that employs local people.
Has, to date, mailed more than 300,000 magazines within the 76537 area.
But we are also good at doing what we do — showcasing prominent community agencies and initiatives like the Jarrell Education Foundation, Jarrell Community Library, Jarrell ISD students, FFA, 4-H, and many more on our covers and in multipage features. These not only celebrate their contributions but also inspire readers to personally engage and participate in the missions of these community pillars.
In every story, from first responders and community leaders to the latest events and programs, our purpose is to foster a sense of pride and connection. In short, we believe My Jarrell Monthly is more than a magazine; it is a vital part of the community’s fabric that spotlights advocacy, education, and celebration. We hope you will agree it stands as a testament to what we can all achieve when we choose to focus on the positive and the possible.
In the heart of the nation's capital, I was inspired by this stunning arrangement of books paying tribute to Abraham Lincoln's presidential feats and celebrating his birthday — a perfect homage to his vast contributions to our nation’s history.
ON THE COVER Moore Liberty Buildings provide quality buildings for your outdoor storage, sheshed, or extra living space.
6 8 12 17 18
Moore Liberty Buildings 76537 LIFE HOA, COA & MUDQ&A with Sonterra's Governing Entities
23 26 28 WHAT MAKES TEXAS "TEXAS"?
SXSW Music Festival
NEIGHBOR LEIGH Hmmm... PARTING SHOTS There's a New Sheriff in Town
Tommy Sladecek's Banking Legacy
Big Changes for Small Budgets
ASK A PRO • FEATURED PROFESSIONALS
Meet our Pros — industry professionals, business owners, and subject matter experts from leading local companies who share their knowledge and expertise to bring readers practical advice, how-to tips, best practices, and current and emerging trends. To learn more about becoming a featured pro, contact allison@myjarrell.com or 512.966.2164
DTC provides advanced HVAC solutions with Carrier® factory-authorized service, expert technicians, and a commitment to innovation, training, and 100% customer satisfaction.
DTCTexas.com 512-887-5091 GEORGETOWN FENCE & DECK
We complete hundreds of projects annually and are dedicated to creating exceptional outdoor living spaces that provide years of enjoyment and add value to your home. GeorgetownFence AndDeck.com 512-948-7539 HALL'S ROOFING & SHEET METAL, LLC
Family owned since 1939. Roofing professionals specializing in full-service roof repair, installation, and replacement. HallsRoofing.net 512-864-7579
Woman-owned, Texas-based Internet service provider dedicated to bringing fast, reliable connectivity to businesses and residences in rural communities.
512-548-6932
Own Your Space At Your Pace
Are you dreaming of a hobby space or extra storage in the garage? Moore Liberty Buildings makes creating your ideal space more accessible than ever. With a wide range of options to fit any budget and flexible solutions that allow you to complete your project at your own pace, they are helping customers across Central Texas turn dreams into reality.
Moore Liberty Buildings co-owner Amanda Moore explains, “We love helping people find that building for their property that really fits everything they’re needing, whether it’s a simple storage shed, a beautiful hobby space with interior finished, a barn for their animals, a garage for their vehicles, and anything in between – we have a lot of ways that we can help accomplish that.”
BUILDING DREAMS
Chad Moore purchased the Liberty Hill-based company in 2015 after leaving his role as vice president at an educational technology company. Following the loss of his first wife to breast cancer in 2013, Chad sought a career change that would allow him more time at home with his four children.
A hands-on individual with contracting experience, Chad found the perfect opportunity when a family friend offered to sell their portable building dealership. A year after purchasing the business, he married Amanda, who joined the company full-time in 2019.
Moore Liberty Buildings Offers Accessory Structures for All Budgets
Under Chad and Amanda’s leadership, Moore Liberty Buildings has evolved from a basic building dealership into a residential general contractor for accessory structures. Since 2015, they have installed more than 1,500 wood and metal buildings across Central Texas and are known for delivering high-quality structures tailored to each client’s needs. Providers of comprehensive solutions for residential accessory structures, Moore Liberty Buildings offers a wide range of wooden and steel buildings, including steel carports, RV shelters, garages, workshops, storage buildings, porches, pergolas, and barns for animals or barndos as a living space.
AFFORDABLE ACCESSORIZING
Moore Liberty Buildings understands the financial challenges many face today and strives to make dream spaces achievable for everyone. “We know budgets are tight right now,” Amanda says. “That’s why we offer plenty of options to fit your needs. Whether you’re looking for something simple and functional or a fully customized space, we’ll work with you to find a solution that works for your budget.”
One popular option for budget-conscious customers is building the exterior shell of a structure first and finishing the interior later. This phased approach allows clients to use the space immediately while completing it over time as their budget permits. Another cost-saving strategy Amanda highlights is owning your storage space instead of renting. “If your garage is full of stuff, we can build a shed or storage building so you can park in your garage again. Instead of paying monthly fees for a storage unit, you’ll have a structure that you own outright.”
Customization is at the heart of Moore Liberty Buildings. From simple, affordable, wood or metal framed to fully finished spaces with brick, stucco, or stone exteriors, the company offers solutions to match any aesthetic and budget. Chad emphasizes, “We’re looking to help people build their dreams. It doesn’t have to be in one fell swoop.”
To make their structures even more accessible, Moore Liberty Buildings partners with local banks like First Texas Bank for financing options and also offers rent-to-own agreements.
Visitors can explore more than 20 different structures at their two-acre outdoor showroom in Liberty Hill, where free consultations are available. “Come and dream with us,” Chad invites. “We’ll dream with you.”
9750 W State Hwy 29 • Liberty Hill 512-548-6474
Scan the code to learn more about Moore Liberty Buildings.
HOA | COA | MUD What's The Difference?
Questions asked to Sonterra HOA/COA/MUD
How does the Sonterra HOA/COA/MUD operate? Is it run by a board? If so, how was/is that board selected? If not yet run by the residents when is the board projected to be turned over to the residents? Who handles the day to day operations?
• (applicable only to the HOA/COA) Do I pay my HOA/COA dues monthly or yearly? How much do I pay?
• (applicable only to the MUD) What is the $24 Park fee on my water bill for? Is it only to pay for the park and pool? (applicable only to the HOA/COA) What do my dues go towards?
What is the role of the Sonterra HOA/COA/MUD?
How can I better interact with the Sonterra HOA/COA/MUD? When are the meetings held? Is there an office I can stop by to ask my questions? What is the best email address to send my questions to?
Sonterra HOA declined to participate
To contact Sonterra HOA you can email Manager@sonterrahoa.org or Admin@sonterrahoa.org
Sonterra Condo Association (COA) did not respond
To contact Sonterra COA you can call 512.806.0444 or send an email to Admin@louieone.com
1 Answers from Sonterra MUD
Sonterra Municipal Utility District (MUD) was created in 2005 by the Texas Legislature who manages and maintains water, wastewater, drainage, landscape, park and recreation facilities, programs, and events.
The district (MUD) is governed by a board of five resident members.
The day to day operations are run by the General Manager alongside 10 full time staff that include Recreation, Aquatics, and Maintenance departments. We also have 6 part-time employees and 55 seasonal employees. We have several consultants that consist of Crossroads Utilities, MUD Attorney, MUD Engineer, Bookkeeper/Auditor, and Landscape.
Sonterra MUD and Coolwater MUD are 1,900 acres that require daily maintenance, lawn mowing, and irrigation. Along with the park and pool facilities, it’s also allocated for park and recreation events, programs, staff, and operations.
The district (MUD) provides water, wastewater, utilities, and park services to it’s 16,000 residents. Roads, Police, and Fire are serviced through Williamson County Road/Bridge Department, Williamson County Sheriff’s Office, and Williamson County ESD #5.
Contact us at admin@sonterrmud.org, parks@sonterramud.org or stop by our offices at 113 Limestone Terrace, Jarrell TX 76537 M-F 8:00 am – 5:00 pm.
Meetings are the 3rd Monday of every month at 6pm at 113 Limestone Terrace, Jarrell TX 76537 (there are times where meetings get moved up or back or in addition to the third Monday of the month depending upon budget season, auditing season, or related to bond election/s).
For updates and more information regarding Sonterra MUD, please follow our website at www.sonterramud.org or social media at Sonterra Municipal Utility District | Jarrell TX | Facebook
WHO DOES WHAT?
RESPONSIBILITY MUD HOA
Anything related to the pool YES
Anything related to the parks YES
Trees (Except Trees On Your Property) YES
Hiring Lifeguards YES
Anything Related to the Common/ Detention Areas YES
Opens or Closes the Pool YES
Who Collects Monthy Parks & Rec Fees YES
Raises/Lowers the Parks & Rec Fee YES
Enforces the HOA CCAs YES
Welcome to the Cowboy Broadcast Network
Our Local Link to Community, Culture, and Country
FOR JIM SCHWERTNER, A MAN WHO’S SPENT MUCH OF HIS EXTRAORDINARY LIFE IN THE CATTLE BUSINESS, RADIO WAS ALWAYS A FASCINATION. TODAY, JIM AND HIS MANAGING PARTNER STEVE LAUKHUF ARE BRINGING SOMETHING REMARKABLE TO CENTRAL TEXAS — AN INDEPENDENT RADIO STATION THAT IS LASER-FOCUSED ON THE NEEDS OF ITS COMMUNITY. THEIR NEW ENDEAVOR, KRXT RADIO, IS A PLACE WHERE TRADITION MEETS INNOVATION.
This terrestrial station operates out of Taylor and reaches the heart of Milam, Lee, and Williamson counties. It is quickly becoming a hub for local information, community stories, and the agricultural heartbeat of the area. “We are not media; we are community,” Steve says. “We’re part of the population and the heartbeat of these counties because we provide something Austin-based media outlets just can’t — true local service.”
Jim and Steve's broadcast endeavor began with a shared vision to return local radio to its roots — creating live, relatable, and community-focused content. Having collaborated over the years to support Capital
Land & Livestock in Schwertner, they also share strong connections with local media favorites like Bob Cole and many others.
TERRESTRIAL LIFELINES
Steve's passion, in particular, was born of his experience on "Terrible Tuesday," a day that solidified his belief in the vital role radio plays in connecting and informing communities.
In 1979, a devastating tornado ravaged Wichita Falls, and the only reliable source of information during the chaos was the local radio station. “It left a mark on me,” Steve says. “Radio was the only thing that had power
when everything else went dark.” The storm nurtured a belief in the power of radio to keep communities connected, especially in times of need.
Years later, when the opportunity to acquire a local radio station arose, Steve walked into Jim's office, microphone in hand, explaining, "This is our new cowboy network." After purchasing the station, they rebranded it and repurposed its signal to cater to rural communities and farmers along the fast-growing US-79 corridor. With heavy investments in technology, they now boast a platform where listeners can tune in to a wide variety of programming—anywhere in the world, at any time.
Jim Schwertner and Steve Laukhuf
THE HEARTBEAT OF MILAM, LEE AND WILLIAMSON COUNTIES
by Ann Marie Kennon photo courtesy Jim Schwertner
“We’ve got an app now. You can listen to us wherever you are and we've already had 32,000 downloads,” Steve says. “It’s the ‘Crystal Clear Country’ signal from Hutto to Temple, and we’re working on extending coverage from Giddings to Schwertner. And, thanks to Starlink, we’re even heard on the International Space Station!”
TIMELESS IMPACT
Despite all the technological advancements, Jim and Steve are firm believers in the unique power of traditional terrestrial radio. In an age of podcasts, streaming services, and digital media, they see the station as a lifeline to community connection—a place where local news, high school sports, and agricultural updates still hold the most weight. “We’re different,” Steve says. “You can listen to corporate radio anywhere, but we’re serving up the local things — high school football games, Ag reports, and issues that matter here. That’s what people need.”
just about what’s happening; it’s about what affects people’s daily lives—from local ordinances to agricultural trends to weather forecasts that directly impact the region’s crops and livestock.
This month, the station is launching “Hometown Highlights,” a program focusing on local leaders and heroes in the community. The show will feature city managers, county judges, and other figures who are making a difference in their hometowns, and it’s all about fostering a sense of local pride and connectedness.
Listen to Michael Craig in the morning or visit Facebook/KRXT985 for daily headlines and top news.
Jim and Steve agree they are proud to be a part of this community. "Our goal isn’t just to make a profit — it’s to make a difference," Jim says. "The people here appreciate and support us because they know we’re here for them.”
VOICES FOR CHANGE
As the station continues to grow, so does its commitment to community service. Recently, the station aired a segment about a proposed rendering plant in Lee County that was threatening to impact local water sources. The segment spurred an outpouring of community support, leading to hundreds of protests and official complaints filed with the Texas Commission on Environmental Quality (TCEQ). “That’s the kind of platform we want to give people,” Jim says.
FRESH & LOCAL
The station’s programming wholly reflects this commitment to local service. In the mornings, listeners can tune in to “Talking Texas Ag,” a 90-minute block dedicated to farming and ranching news. This is followed by a mix of country music, including a nod to the area’s Czech and German heritage with a daily dose of polka. And the local news isn’t
“It’s not just about music — it’s about helping people protect what matters to them.”
The station’s future is bright, with plans to continue expanding programming to meet the needs of its listeners. Jim and Steve are working on new weekend shows about outdoor programming, featuring hunting, fishing, and other rural interests. They’re also working on a faithbased show and a Tejano music program to reflect the region’s multicultural population.
As the station continues to evolve, both men agree that the key to its success is its consistent local content. Whether it’s covering local high school sports, reporting on agricultural markets, or just playing the kind of music people want to hear, the station remains deeply rooted in the community it serves.
“I’m excited for the future,” Jim says. “Radio’s not dead — it’s alive and well, and it’s stronger than ever in the places that really need it.”
While the Cowboy Broadcasting Network may be a small station, it already has a big footprint. And for the people of Milam, Lee, and Williamson counties, it’s a source of pride, connection, and community — a place where everyone can be a cowboy and cowgirl at heart.
"Big Tex" is already a popular attraction at events in the listening area.
"Books are a uniquely portable magic."
Seminars and Events
2/3: Mexicano Monday
2/8: 10:00-12 Green Thumbs up Seminar
2/17: 5-6pm Wellness Through Music
2/19: 4:30-5:30pm Calming Crafts
2/22: 3-8pm Mardi Gras Festival
Early Literacy Activities
Tuesdays: 10:30 Pre-K (ages 3-5)
Wednesday: 5:30pm-7 Autism Support Play Group
Thursdays: 10:30 Books and Babies (ages 0-3)
Fridays: 10:30 Bilingual (all ages)
2nd Wednesday: Homeschool Meetup
Prek:2-3pm Grades 4-12: 3:30-4:30
Weekly Activities
Tuesdays: 1:00-4:00 Senior Games
Wednesdays: 10:00-12:00 Sewing for Charity 5:30-6:30 Crochet Club
IR
by Charlotte Kovalchuk
When 15-year-old Russell Buckley needed a car loan, his dad took him to Jarrell’s Eagle Bank where then Vice President Tommy Sladecek helped him buy his first car. Forty-three years later, despite moving an hour away to Lampasas, Russell has stayed with Eagle Bank for the same reason many other clients have made the financial institution their home – familiarity and trust. “It was easy with Tommy because he knew me,” Russell says, adding that they both grew up in Jarrell and went to church together. Since then, Tommy has helped him secure multiple car loans and a home loan, guiding him through major life purchases along the way.
Stories like Russell’s have been Tommy’s favorite part of his job over the last 51 years before his retirement in January.
“I’ve met a lot of customers and I think I’ve helped a lot of people. I think that was the most enjoyable part – seeing that you can help somebody either buy some land or build a house. Over 51 years and three-and-ahalf months, I’ve been able to see all these people I grew up with and help their kids and then their kids. It’s the best thing about staying here that long.”
51 YEARS IN FINANCE Tommy Sladecek’s Banking Legacy Community Legacy
In 1973, Tommy began his banking career as a bookkeeper at First State Bank (now Eagle Bank, a branch of Round Top State Bank) and moved up the ranks over the years, serving as assistant cashier, cashier, vice president, president, and director. Before retiring, he served as the Jarrell branch’s senior vice president and advisory director.
Beyond banking, Tommy has been an active member of the Jarrell and Williamson County communities, serving as vice president of the Williamson County Emergency Services District #5, secretary-treasurer of RVOS Farm Mutual Insurance Lodge #10, and finance council president for Holy
That consistency is what made Tommy such a valuable member of the bank team, Vice President Jason Furr says. “When you’re a small financial institution in a small town, people appreciate that. They want to be able to go in and recognize the face they talk to.”
“Everyone that comes in here knows Tommy,” bank teller Sylvia Velez adds during his retirement party at the end of January. “He’s the cornerstone of the bank. Everyone will remember him and will be sad to see him go.”
Trinity Catholic Church. His past roles have also included Jarrell ISD school board member, director of the Jarrell Chamber of Commerce, and treasurer of the Jarrell Economic Development Corporation, among others.
After decades of serving the Jarrell community, Tommy is looking forward to slowing down – at least a little. He and his wife Cindy plan to enjoy some well-earned time off by going on several cruises and camping trips as well as building their new home in Jarrell, right next to their three kids and four grandkids.
Small Renovations with Big Impact
Every home has a story to tell – about the people who live there, the memories made, and the love poured into every corner. But sometimes, that story could use a little rewriting to reflect its best self. Thoughtful, affordable updates can breathe new life into any home, whether you’re preparing to sell or simply wanting to fall back in love with your space. Real estate agents Diane Waters, Scott Stout, and Kiersty Lombar share tips and tricks to help you elevate your home’s charm –without draining your wallet.
START AT THE CURB
Your home’s curb appeal is its first impression – make it count! Start by updating your address numbers. “Outdated, dusty numbers can really show a home’s age,” Kiersty says. Opt for contemporary designs or custom ones from platforms like Etsy to add a personal, modern touch. While you’re at it, replace worn entry hardware. A chic, modern door handle or statement door knocker can instantly spruce up your entryway without a hefty price tag.
Don’t forget your lawn and landscaping. Defining the edges of garden beds or walkways can give your home a polished, finished look. Swap out that black mulch for something more natural – it’s better for your soil and adds a contemporary vibe.
Seasonal plants past their prime? Replace them with fresh greenery to keep things lively. Scott adds, “Sometimes people’s shrubs are a little overgrown or their trees are hanging down and hiding this beautiful home. They really need to lift those up so the front of the home can be seen well.”
MAKE YOUR ENTRY SHINE
A simple front door refresh can work wonders. Kiersty suggests earthy, warm paint colors or refinishing natural wood doors for a modern look. Scott agrees, adding, “Your front door definitely is a first impression kind of thing. With direct sunlight that front doors catch in Central Texas, having that door restained or repainted is important.”
Accent lighting is another great look, and inexpensive solar lights to highlight trees or windows can create an inviting glow. And, as all three real estate agents advise, don’t forget to tackle the small details — pressure wash driveways and sidewalks, repair cracks, and clean your windows. “With Texas weather, driveways, sidewalks, and windows can take a beating and make your home look less inviting,” Kiersty says.
BIG CHANGES FOR SMALL BUDGETS
TRANSFORMING YOUR HOME WITHOUT BREAKING THE BANK
ELEVATE YOUR INTERIOR
Inside your home, small upgrades can also have a big impact. Paint is one of the easiest ways to breathe new life into a room — whether it’s refreshing tired walls, touching up scuffed baseboards, or giving an accent wall a bold new color. “If you’re unsure about colors, take a picture of the space and use rendering apps like Sherwin-Williams' or consult a professional. It’s worth the effort to get it just right.”
THOUGHTFUL AND LASTING TOUCHES
Updating your kitchen or bath doesn’t have to mean a full renovation. Replacing plumbing fixtures, adding a small backsplash, or even upgrading cabinet hardware can work wonders. “Details like these really tell a story about your home,” she says.
Lighting fixtures are another easy win. “You don’t need to rewire everything,” Kiersty says. “Rechargeable bulbs for sconces or art lights are simple to install and can bring a fresh glow to tired spaces.”
For larger updates, swap outdated chandeliers or bathroom fixtures with something more contemporary, especially during seasonal sales. Diane also encourages homeowners to swap dull, low-watt bulbs for bright ones. “Bright lightbulbs make a huge difference. It’s an easy and inexpensive way to ensure your home shows well.” Scott agrees, noting that good lighting enhances every space. “Think of it like a jewelry store where everything is perfectly lit to showcase the products. The same applies to your home.”
To create a spacious and open feel, he also suggests rethinking furniture placement. “If furniture or dressers block traffic lanes or walkways, it’s time to rearrange. “Removing excess furniture makes a space feel larger and more inviting.” Diane adds, “Open up your walkways. If a barstool is too close to the living room couch, take it out. Less is more.”
Above all, each Realtor's golden rule is simple: Love where you live. “A lot of homeowners haven’t made upgrades in 20 or more years then pour tens of thousands of dollars into upgrading their house just prior to selling. People should consider keeping their home updated so they can enjoy those improvements and make it easier to sell when the time comes,” Scott says. Kiersty adds, “So many people wait until they’re selling to improve their homes. Don’t always improve your home with the thought of the next buyer. Make your home a place you enjoy every single day.”
STYLISH LAYERS AND TEXTURES
Rugs can completely transform a room. Kiersty recommends checking estate sales or auctions for high-quality options that hide floor imperfections and elevate your space. “And don’t overlook window treatments,” she adds. “You can change the entire feel of your home by adding or subtracting curtains.”
Wallpaper is also having a major comeback, but Kiersty warns, “Leave the 70s vibe behind and choose modern, chic patterns to refresh accent walls or small areas.”
information Saturday Vigil Mass - 5 PM Sunday Mass at 7:30 AM, 9:30 AM & 11:30 AM 512-863-3020 mainoffice@holytrinityofcornhill.org 8626 FM 1105, Jarrell
Please Visit: holytrinityofcornhill.org for
NOW SERVING BREAKFAST!
WHAT MAKES TEXAS “TEXAS”?
by Linda A. Thornton
SXSW Austin Crescendos into a Musical Mecca
Mix a little bit of Austin’s laid-back vibe with a touch of its weirdness and you transform a city into the "Live Music Capital of the World"™
A Music Venue Named After a Nocturnal Mammal
According to the Texas State Historical Association, “An out-of-order bathroom and an impromptu visit to the Cactus Club parking lot ... helped concert promoter Eddie Wilson notice the old National Guard armory on Barton Springs Road.”
Transformed into a 1,500seat music/beer hall, the armory re-opened for business in 1970. Eddie christened the new venue Armadillo World Headquarters — The Armadillo — reflecting on the armored appearance of the animal's hard shell.
About The Armadillo
The birthplace of redneck rock, a fusion of country and rock music.
At its peak, the volume of Lone Star draft beer sold was second only to the Houston Astrodome.
Neiman Marcus, an upscale department store chain, carried Armadillo-branded products.
Due to a combination of downtown development and poor promotion, the venue closed December 31, 1980, after a final concert.
Live Music Capital of the World™
In the mid-1980s, members of the Austin Convention and Visitors Council began brainstorming how to capitalize on their city’s live music venues, which were open nightly.
Taking advantage of a Billboard magazine feature on Texas’ growing movie and music industry, the council placed their first ad, which sparked continued growth. In 2000, the Austin City Council declared and trademarked their city the Live Music Capital of the World. The trademark covers many related goods and services, including promoting conventions and tourism in Austin.
WHAT MAKES TEXAS "TEXAS"?
SXSW 2025 IS MARCH 7–15
Scan the code for more about the festival. Plus, if you don't have $2,095 for an all-access badge, visit the volunteer page to earn one of several types of badges. There are also many free events scheduled throughout the festival.
Austin City Limits: A Musical Driving Force
When the Public Broadcasting Service (PBS) asked member stations for original programming ideas, Austin responded with excitement. Inspired by redneck rock, the station came up with a live program to showcase Austin’s diverse music scene.
The name Austin City Limits was courtesy of the PBS producer, who saw the highway sign weekly as he commuted from Dallas to Austin.
Willie Nelson was the featured performer for its October 31, 1974 debut. He continued to promote the show as he toured the nation.
In 2002, Austin City Limits debuted its music festival at Zilker Park. The now-annual event takes place on two consecutive, three-day weekends. In 2024, total attendance was more than 450,000.
Austin City Limits at the Moody Theater was named after the beneficiary, the Moody Foundation. The foundation's gift funded ACL's new home in 2011. The theater/studio seats 2,750 and hosts concerts and private events.
Now in its 51st season, ACL is the longest-running music program in television history and is the only television show to have been awarded the National Medal of the Arts.
ACL was recently recognized by Time magazine as one of the 10 most influential music programs of all time.
SXSW: Austin + Music in Harmony
In 1986, journalists from the Austin Chronicle came together with the goal of promoting Austin's vibrant live music scene. Their idea for a music festival started small. In March 1987, just 150 people registered for the inaugural SXSW conference and festival, yet more than 700 attendees participated in panel discussions and enjoyed performances by 177 artists across 15 stages.
As the years passed, SXSW grew to encompass technology, film, television, and education. By 2024, the event had expanded to more than 500,000 attendees, with 1,700 conference sessions and 1,200 performances spread across 65 stages.
The festival’s unique combination of new talent performing alongside world-renowned superstars, its diverse musical genres, and the sheer scale of the event have helped establish Austin as a global hub for musicians and artists. Along the way, SXSW has also significantly boosted the city's economy and tourism.
Fun Facts
The name was inspired by Alfred Hitchcock’s North by Northwest.
In 2012, pajama manufacturer, Jumpin Jammerz, threw the world’s largest footed pajama party at SXSW, breaking the Guinness World Record by just over 50 people.
John Mayer and Amy Winehouse are just two of the musicians discovered after performing at SXSW.
While the news reports are gruesome and tragic, I am left wondering what the survival rate of airplane stowaways actually is. Just this week I read two stories of three bodies having been found in the wheel wells of commercial airliners. It can't be that those people represent 100 percent of the stowaways in airplane travel, and there must be plenty of underground success stories to convince people to keep doing it. Where are the reports about people being discovered after the fact and then arrested for not dying in the attempt? And since I can't even bring five ounces of water to my airplane seat, perhaps there is a dark-web YouTube tutorial about methods to skirt 12 layers of security to get out onto the tarmac in a parka and climb up into the guts of a 747 without being noticed. And, seriously, is it really worth your life to get free transportation to Florida?!
How about some science? Thanks to Malcolm Gladwell's Revenge of the Tipping Point (recommended reading!) I learned something new today about COVID and, surprisingly, general wellness. There was an important study from the very unglamorous field of aerosol science that was so unglamorous that it never made it to the news alongside the bickering and "I'm smarter than everyone else" talking heads we got used to seeing every night in 2020.
Hmmm....
It seems being a germy super spreader has a bit to do with genetics and a bit with hydration. Long story short, everyone's vocal cords function like Star Trek doors — with little bridges of saliva attached across the sides when the "doors" open and close. Air moves in and out when we speak, taking good and bad particles with it. When our airway is dry, it gets sticky and bad things stay on the gooey bridges long enough to absorb into the bloodstream. When we are hydrated, our airway becomes a watery, slippery car wash, so all the bad things get swept into our stomach acid to be destroyed. I know... still not glamorous.
So, what struck me was how much I would have appreciated that little, and much more helpful nugget of But here's why... earlier in life. We constantly hear "drink water" to the point that it becomes background noise — much like I also ignore "eat your vegetables." And while drinking more water is not a cure for anything, some of us might have appreciated the understanding of one simple thing we could do to have a wee bit more control of the uncontrollable. So, take a note, CNN — it's wintertime and people are inside a lot, sharing air. Maybe give us some credit and make a mention!?
On a lighter note, I decided this year I'm not going to buy anything mushy or gooey for Valentine's Day. I am going to start my own greeting card line that has nothing to do with "Be mine" and "XXOO." I'm going
more for the "You're so sexy when you take out the trash," and "I'm glad we said we'd grow old together, and it's awesome we've made it to 'Get off my lawn!' already."
And while we're at it, can we talk about the sheer number of awareness days in February? It's like we all collectively decided the shortest month needed the longest list of causes. We’ve got World Cancer Day (important), National Pizza Day (delicious), and even National Tortilla Chip Day (crunchy, but why?). Are we raising awareness, or just trying to make sure everyone has a reason to buy advertising? At this rate, I would prefer National "Accidentally Reply-All to an Email" Awareness Day, with universal training, so people don't inadvertently tell me what they really think of me.
And, of course, February is Black History Month — a time to honor the tremendous contributions and achievements of Black Americans throughout history. Surely we can all take the time to celebrate the cultural and historical impact of people like Katherine Johnson, Alvin Ailey, and Wilma Rudolph. Seriously, can't we simply make a big deal out of the things that truly matter — and maybe leave Pizza Day for the Super Bowl and the snack aisle.
With all that in mind, I guess I am just going to have to set aside more money for a lot more cards. Meanwhile, "Happy National Corn Chip Awareness Day — because nothing says love like nachos."
It's 2025...
do you know who your new sheriff is?
With a nod to the enduring American West, the Austin Avenue Sonic in Georgetown proudly provided a fitting reminder that, just as in many iconic books and films, a new chapter is beginning in Williamson County. And, while the announcement may evoke images of the frontier, anyone who has been paying attention — or simply exercised their civic duty — knows this is no fictional tale.
With former Texas Ranger and Pct 3 Constable Matt Lindemann sworn in as sheriff, our county has a leader whose experience and integrity speak volumes, ensuring the law and our citizenry are in very capable hands.
Sheriff Lindemann, alongside his wife, M'Lissa, took the oath of office January 1 at the stroke of midnight, ensuring there wouldn't be a single moment's gap in law enforcement leadership, immediately taking over from outgoing Sheriff Mike Gleason.
“I would like to thank the citizens of Williamson County who have trusted me to serve as their sheriff. This year marks my 40th in law enforcement in Williamson County. It is an honor to lead such a fine group of men and women dedicated to public safety,” the new sheriff shared after being sworn in by much-admired Senior Judge Billy Ray Stubblefield.
Sheriff Lindemann’s victory is a testament to his broad appeal and strong leadership. As well, his dedication to the people of Williamson County promises a bright future for the department, ensuring public safety remains a top priority for all.
PARTING SHOT by Ann Marie Kennon • photos courtesy Matt Lindemann
