The purpose answers the simple question; why does the organisation exist? Why is this company doing what it's doing? “If the core values are the soul of the organisation, the core purpose (some call it “mission”) gives it heart,” 10 Actions and an audacious goal Every business needs a audacious goal, it's a 10 to 25 years goal, this goal shall be measurable, and it shall be the motivator that gives everyone something to work toward. “That’s why it is good to remind ourselves that in business and in life, the journey, not the destination, is the reward.”5 Targets and Sandbox The Targets defines where the company wants to be in the next 3 to 5 years. Those targets shall be quantifiable and associated with a Sandbox in which the company chooses to play, in which the company shall define the expected geographical reach, product or service offering, and expected market share within those 3 to 5 years. Key Thrusts/Capabilities What are the five or six big things you need to do to reach the 3 to 5 years targets? Actions and Rocks Annual goals shall be broken down into quarterly action steps, as known as Rocks. Accountability To achieve the key metrics needed, everyone at the company needs a clear role and understanding of his/ her responsibilities. This accountability caps up the planning pyramid; it identifies specifically which person is accountable for which particular activity on your plan. Completing the One Page Strategic Plan “The point isn't finding the exact words or using them perfectly. It´s having something on a single sheet of paper that says it all for your company, no matter how imperfectly, and being able to use it daily to help your company reach its potential” 11
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(One Page Strategic Plan), Verne Harnish's (Mastering the Rockefeller Habits), Verne Harnish's
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