Tatyana El-Kour, PhD, on location Syrian settlement in Lebanon while consulting for Action Against Hunger. Dr. El-Kour received her PhD in Media Psychology from Fielding Graduate University
Media Psychology Across Industries Recognized by the
APA
since 1987
Fielding’s Media Psychology Program Director Jerri Lynn Hogg, PhD, 2015 President of APA Division 46, Society for Media Psychology and Technology
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Media Psychology
The Growth of Media Psychology
Media Psychology is Everywhere
Since the 1950’s and the rapid rise of television, psychologists have been studying the affects of media. Studies were done on the potential affect of television on children, from reading skills decline to potential anti-social behavior from viewing violent TV shows.
Companies recognize the need to apply psychology in organizational communications from HR to Twitter. Marketing is increasingly focused on the power of storytelling and identity as behavioral drivers across platforms. Entertainment tackles the perceptual limitations across multiple screens. Healthcare leverages media to provide care to marginalized and geographically disperse populations. Educators are adapting content to virtual spaces for online education.
In 1987, the American Psychological Association officially recognized media psychology with the establishment of Division 46, the Media Psychology Division. Today, the science of media psychology is far more sophisticated and broad. From traditional media to today’s digital landscape, media psychologists work in a number of careers where the application of psychology to media and technology make a difference.
Fielding in Top Companies Our graduates work with a wide range of companies like IBM, Intel, Mozilla, 20th Century Fox, AT&T, Deutsche Telekom, OWN, Disney and the World Health Organization. Fielding.edu/MediaPsy
