Careers in Media Psychology

Dr. Tatyana El-Kour on location for the World Health Organization (WHO) in Amman, Jordan. Dr. El-Kour earned a PhD in Media Psychology from Fielding Graduate University

Media Psychology Across Industries

Recognized by the APA since 1987

Fielding’s Media Psychology Program Director Jerri Lynn Hogg, PhD, was the 2015 President of APA Division 46, Society for Media Psychology and Technology

The Growth of Media Psychology Since the 1950’s and the rapid rise of television, psychologists have been studying the affects of media. Studies were done on the potential affect of television on children, from reading skills decline to potential anti-social behavior from viewing violent TV shows. In 1987, the American Psychological Association officially recognized media psychology with the establishment of Division 46, the Media Psychology Division. Today, the science of media psychology is far more sophisticated and broad. From traditional media to today’s digital landscape, media psychologists work in a number of careers where the application of psychology to media and technology make a difference.

Media Psychology is Everywhere Companies recognize the need to apply psychology in organizational communications from HR to Twitter. Marketing is increasingly focused on the power of storytelling and identity as behavioral drivers across platforms. Entertainment tackles the perceptual limitations across multiple screens. Healthcare leverages media to provide care to marginalized and geographically disperse populations. Educators are adapting content to virtual spaces for online education. Fielding in Top Companies Our graduates work with a wide range of companies like IBM, Intel, Mozilla, 20th Century Fox, AT&T, Deutsche Telekom, OWN, Disney and the World Health Organization.

Change the world. Start with yours.™

Entrepreneurship Some Media Psychology alums have taken an entrepreneurial path, creating new business, consulting practices and running successful advocacy campaigns.

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Timely Research Fielding alum help hurricane victims by monitoring and identifying how biased media coverage skews resource allocation.

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Global Impact Blending structural design and media psychology, one alumni designs effective, engaging training for global audiences.

Special Projects Students collaborate with faculty on special projects and research teams, such as working with the Department of Defense to combat terrorist recruitment narratives in the social space, identifying the impact on young women of sexualized selfies, and developing brand-aligned corporate social responsibility programs for companies like Grub Hub and Staples.