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KONZEPT86, THE NEW BERLIN-BASED CONCEPT STORE FOR EMERGING DESIGNERS, OPENS ITS DOORS TO THE PUBLIC An innovative and sustainable fashion concept makes fashion more accessible by providing emerging fashion designers with the tools to generate profit and increase their visibility May, 2012 - The new Berlin-based concept store with a focus on emerging fashion designers officially opens its doors to the public. Through an innovative and sustainable fashion concept, designers sell and hire out their creations directly to the public. Konzept86 transforms seasonal fashion into a sustainable practice by allowing you to discover designs at a fraction of the price, and then share them with your friends. Konzept86 works on different levels: it makes designs more accessible to the public by enabling customers to buy or rent items directly from the designers. It also acts as a designer’s very own sales and presentation space in the heart of Berlin. Konzept86 becomes a place to present collections and meet press and buyers, supported by the store’s infrastructures and marketing. It becomes a powerful PR and sales tool, allowing young fashion labels to grow at a steadily increasing rate. Konzept86 does not take any commission on any items, whether sold or hired. The selection of designers is carefully curated in order to ensure the highest quality in terms of design, material, and tailoring. The range includes women’s wear, menswear, accessories and footwear. Konzept86 is located at The Wye, Skalitzerstrasse 86 (Berlin), an international arts house hosting exhibitions, events, public art programs, educational workshops and alternative Berlin tours, visited by at least 800 people a month.
About Konzept86: Konzept86 is the Berlin-based concept store focused on emerging fashion designers. It works against the consumerist concept of fast fashion we have come to accept, turning unsustainable seasonal fashion into a socially sound practice.
www.konzept86.com ### Press contact: Niccolò Montanari Tel. +49 (0)176 303 24 692 Email: nico@konzept86.com