FOR IMMEDIATE RELEASE
Mika Modiggard Is Second in Command The emerging Swedish designer delivers her new collection with renewed independence ___________________________________________________________________________ Berlin, January 2011 – The promising fashion talent Mika Modiggard has recently released her outstanding new collection Second in Command. The name reflects her victory over Berlin, a city which initially exposed the designer’s most vulnerable side, but that over time has become her main inspiration. Her triumph is apparent in all the gritty shades and distinct shapes of her collection. Variations of blacks and greys are combined with simple and delicate cuts, bestowing new life and elegance upon the wearer. Thus the garments become an impenetrable armour, weapons which Mika Modigaard has been forging since her arrival in Berlin in 2007. As she takes charge of her life rather than being led by it, Second in Command stands as a manifesto for strength and independence. The collection is produced with organic materials, as this fashion label holds a strong ethical identity. Each garment embodies today’s growing need for social awareness and is the result of a series of rigorous principles that Mika Modiggard lives by. In her eyes sustainable production does not clash with cutting edge avant-garde fashion, and is just as important as the final product. “I work in fashion and I love fashion. At the same time, it’s an industry that sometimes destroys the environment and exploits people. I believe in fashion, but not at any price. I want those working with me and buying my clothes to be treated fairly, from farmers to shop vendors, in order to reinforce a positive and healthy vision of the fashion industry”, states Mika Modiggard. The collection will be presented at the Rookies 2011 during Stockholm Fashion Week, and will be launched in Berlin on February 24 at Pale Blue Eyes.
About Mika Modiggard: Mika Modiggard is a Berlin based Swedish fashion label founded in 2010. It specialises in minimalist ethical wear, made exclusively with organic materials.
www.mikamodiggard.com ###
Press Contact: Lisa Filippini lisa@fiermanagement.com Tel. (+49) 017 678665348 Fier Management Web: www.fiermanagement.com