VERA LIFE 3.0
BRAND X BRAND ID, MEDIA CREATION, & GO TO MARKET STRATEGY
© 2021 FIFTH & KING MEDIA
CONTENTS Letter
3
Summary
4
Overture
5
Products
6
Research
7
Results
8
Examples
9
Budget
13
Contacts
14
LETTER FROM:
Fifth & King Media, LLC An Affiliated Company of The JDL Group
6841 Virginia Pkwy / Ste 179 McKinney, TX 75070 J.D. Lee, Managing Partner TO:
VERA Life Stakeholders Derek Hartis, Principal Patti Saponaro, Principal
Dear Colleagues, I am truly grateful for the opportunity to respond to your request for proposal to be the Lead Advisor for the rebirth of VERA Life. Along with a talented team of professionals, with whom I regularly collaborate, together we propose to provide our professional services in the form of a Statement of Work. We will work very closely with you to achieve relaunching success for VERA Life. However, we also want to express that a new Brand ID could very well be the thing that’s best for our collective efforts. Together, we can advance the cause of creating health and wellness among people from across the spectrum of life. Please consider this letter and the ensuing proposal, as our strong interest in working alongside of you. Sincerely,
Fifth & King Media, LLC J.D. Lee, Managing Partner
SUMMARY I am J.D. Lee and the Managing Partner of Fifth & King Media, which is an affiliate company of The JDL Group, of which I am the CEO. Fifth & King is a minority owned firm based in McKiney, Texas with an extensive expertise in media creation, marketing, brand development, corporate communications. JDL Group has a core focus on real estate development, community and economic development, housing development, home ownership facilitation, as
J.D. Lee, APA CEO, The JDL Group MP, Fifth & King, LLC
well as small business startup and growth strategies. Fifth & King has an orientation towards creating media and messaging that delivers equitable outcomes and increases the degree of product planning and decision-making processes, to deliver viable solutions and lasting impact for clients. By specializing in brand development, demographic
Joseph Anthony CEO, Jaylite Publications Team Affiliate, Fifth & King
mapping, go to market strategy development, and action plan implementation; these efforts expand market capacity, facilitate client networks and clusters, thereby leading to an acceleration of brand awareness and ultimate product success. For the VERA Life 3.0 initiative, Fifth & King proposes to serve as the lead media / marketing advisor and partner, working closely with
Jaurdane Ivory CEO, The J Ivory Co. Team Affiliate, Fifth & King
the current stakeholders. Together, our alliance will be driven by a mission to empower individuals to experience a greater degree of health, wellness, and wholeness. The team at Fifth & King has served many clients, companies, markets, sectors, to implement equitable agendas, including working to improve educational, economic, health, and social outcomes. As
Kimberly D. Lee Director, JDL Group
a result of our experiences, we understand the trends and challenges associated with small business startup and growth within the marketplace of today’s post pandemic challenges. Please accept this proposal as our strong interest in the VERA Life 3.0 relaunch. If you have any questions or need any more information, please let us know. Thank you very much!
Ekoyata Aikens Chief of Staff, JDL Group
OVERTURE VERALIFE 3.0 (BRAND X) project is a redevelopment or possible rebranding / relaunching of the existing VERALIFE 2.0. BRAND X will include the development of new multi-media content, creation of ongoing branding and design, social media consultation services, as well as other needed expertise as required. The website of BRAND X will establish an online destination for those who desire to learn more about BRAND X products, engage in online transactions, engage company services, learn about affiliate opportunities, and interact with company management. The goal is for visitors to become immersed in the BRAND X culture, become loyal customers, affiliate distributors, wholesalers, and brand ambassadors. BRAND X will utilize a S.A.V.E.D.™ experience for its users; adopting a Social / Audible / Visual / Engaging / Digital interaction with visitors that offers the maximum opportunity to become disciples and ambassadors of BRAND X. BRAND X brings together the industry talents of Derek Hartis, Patti Saponaro, J.D. Lee, and an exemplary team of media marketing professionals who have an excellent track record, industry knowledge, proven success, and expertise. With the right team, BRAND X will be capable of fulfilling their brand promise and mission.
PRODUCTS Insulin disorders and unbalanced blood sugars are causing many serious health issues today including obesity, metabolic syndrome, fatigue, low-energy, lack of sleep, body pain, and depression. In the VERALIFE 2.0 iteration, the two
7) Help elevate mood and improve mental focus, 8) Help with connective tissue formation, 9) Provide over 70 naturally occurring trace minerals, 10) And more
main products were VERABALANCE™ and VERABUILD™. Both were unique and comprehensive formulas that provided the foundation to balance and build your body. BRAND X will continue in this same fashion by utilizing new and improved versions of the two previous formulas. What will remain the same is that all BRAND X formulas will be simple, convenient, and effective liquid nutrition you can feel. BRAND X formulas will contain numerous ingredients with hundreds of nutrients that originated from many years of research. The existing product formals, created by Derek Hartis, have results that are proven to be effective in helping to promote a multitude of healthy body and mind benefits.
BRAND X BENEFITS Of the many benefits that can be anticipated from using the products, BRAND X will help users realize the following: 1) Maintain healthy body weight without stimulants, 2) Be a source of antioxidants for optimal health, 3) Provide support for healthy glucose metabolism, 4) Help to reduce joint pain, 5) Help to elevate mood and improve mental focus, 6) Help the body metabolize carbs, fats, and proteins,
BRAND X ADVANTAGES Previously, both VERABALANCE™ and VERABUILD ™ were priced the same. Both products could be purchased in combinations of 6 bottles or more. For purposes of convenience, BRAND X will be available in singular units. However, for the best value, company will promote the products in packs of 4, 8, and 12. For wholesale accounts and for brand affiliates, a more equitable pricing scenario will be offered.
RESEARCH
BRAND X will use a broad range of herbal, food based ingredients in each formula, that contain hundreds of nutrients
In its previous form, VERALIFE 2.0 placed an emphasis on
in each dose. There would not be enough space here to list all
superior quality and the goal was to only manufacture
the research that has been done on all the ingredients in our
products that contain all natural ingredients with clinical
formulas, but BRND X will provide information pertaining to
research and proven results. Every single ingredient was
double blind clinical studies on its formulas.
carefully selected for safety and effectiveness. Nothing regarding this will change with BRAND X. Every product will be carefully formulated and manufactured to strict guidelines and procedures to accomplish the desired results. Each individual ingredient and every product will provide not only a great benefit, but when they are combined and taken together daily, the synergistic effects and results will be far superior to other products in the marketplace. The convenience of having all these ingredients in a single bottle, as opposed to dozens of different bottles is a major advantage, and much more cost effective.
“We are dedicated to extensive research and science before we formulate any product.” – BRAND X Every BRAND X formula will be unique and proprietary. The company will never be a “copycat” company that merely chases the next fad. Every product that BRAND X produces will be put through extensive QC (quality control). From the incoming ingredients, all the way through the manufacturing process, and even after products are bottled, BRAND X will have a thorough QC process, to ensure consistent quantities and potencies of key ingredients.
RESULTS
“I am 64 years old. I am self-employed. This is truly an amazing product!” I began to feel the difference in only a few
Historically, the formulator (Derek Hartis) has compiled hundreds of testimonies from satisfied customers. BRAND X will build upon these testimonies and promote the impressive, diverse, and encouraging stories. A strong library of old and new testimonies, will show that BRAND X unique formulas can provide “Nutrition You Can Feel.” Several quality-of-life improvements that people have reported from taking BRAND X products are – more energy, more vitality, better endurance, weight loss, balanced blood sugars, reduced body and joint pain, better sleep, improved digestion, more mental focus, mood enhancement, decrease in illness, well-being, and much more. The following are a sample of testimonies from people over the years: “I have been taking BALANCE™ and BUILD™ for 3 months now and I have never felt better! My energy level is up, I don’t have the highs and lows during the day, I feel my thoughts are clearer, my sugar cravings as well as food cravings have diminished greatly, I have lost weight, and my pain level from a hip issue is not nearly as obvious as it was before starting the combo.” - Tiffany D “As a nutritional consultant, I have to be very selective with certain products, especially those that promote weight loss. BALANCE™ and BUILD™ contain very powerful ingredients and are truly amazing! I have never seen products work on so many health problems and at the same time help people lose a tremendous amount of fat and inches. These formulas are incredible and deliver great results.” - John N
days. I am doing so much better after using the BALANCE™ for only one month! - Carmen C
EXAMPLES
7) Created full-spread education series on workforce housing, and economic empowerment.
The team at Fifth & King has a long history of writing and producing top-level quality media in various forms. Understanding the genre, target audience, content curation variables, to best disseminate the right messaging approach, is critical to the end user learning and absorbing what you are conveying. The following is a sample of media we have produced which can be viewed in more detail at www.FifthandKing.com: 1) Created full-spread marketing materials for Organogold, the MLM marketing group.
8) Created full-color programming materials, promo materials, board reports, training tools, and more for high performing nonprofits.
2) Created full-color marketing materials for the Arab American Heritage Council.
5) Created full-spread marketing materials for international black faith-based organizations
3) Created full-spread marketing materials for Reliant Energy Co.
6) Created full-spread education series for non-profit with a focus on accessible workforce housing. 4) Created trilogy book series on modern villages.
9) Wrote / produced the NeoRetroism trilogy video series on modern-day villages featuring international real estate developer, Jeff Blackard.
11) Executive contributor and part of a cast of keynote individuals featured in the ground-breaking documentary film titled: Sub-Divided America - undoing the adverse effects of the decades of hidden segregation in America.
10) Wrote / produced full-length film documentary on NeoRetroism featuring prominent figures in the world of real estate development and finance.
www.JDL.group
www.Boxtley.com
www.UrbanVillag.es
www.LearnLiveLaunch.com
www.JaylitePublications.com
www.Choccobella.com
www.jivory.co
www.AOHdallas.org
www.tphnd.org
www.FifthandKing.com
BUDGET Fifth & King proposes to provide the set of deliverables that the BRAND X project calls for, with a high degree of prudence and
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Podcast production for targeted audience
4)
Video productions for targeted audience
Fees:
$9K per month
quality of service. The following items will be performed and 18-month | Brand Recognition:
3-Months | Brand Overhaul: 1)
Brand image upgrade
2)
New web design
3)
New product labelling
4)
Enhanced product packaging
1)
All the previous
2)
Celebrity social influencers engagement
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Network TV interviews spots
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Talk radio interview spots
Fees:
$8K per month
Fees: $11K per month
All the previous
2)
Social media engagement (IG, FB, TT, TW)
Fifth & King will provide this all the way down to the tiniest the shot list will inform on exactly how to use the prop and where it should be.
Suggested Captions/ Scripts/ Prompts Have a hard time creating captions and knowing what to say to your audience? Fifth & King taps into your consumer's head and comes up with topics and captions that will really engage them.
Timing is everything sometimes when it comes to social media. Fifth & King will create a detailed report of the social analytics
ADDITIONAL SERVICES
1)
Prop List Development
Time to Post *All fees quoted do not include cost of paid advertisements.
6-Months | Brand Placement:
develop site addresses and directions.
detail. All client needs to do is provide the items on the list and
priced accordingly:
DELIVERABLES
that that are needed for targeted visuals. FIFTH & KING will
and provide optimized times to post for specific related content. This is something that we will keep an eye out for
Content Calendar (monthly)
each month just in case something isn't working.
Fifth & King creates these based on the goals of the client that month. We collaborate on content topics, suggested captions, and overall messaging so that all the client has to do is create
Content Placement Fifth & King helps with product and company preparedness for partnerships and brand placements.
3)
Targeted content development
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Key social influencers engagement
out of figuring out social media.
Fees:
$10K per month
Scheduler Set Up
the topics with ease. FIFTH & KING literally takes the guesswork
Fifth & King sets up scheduler account so that we never miss a post. I am also teaching my clients how to do this themselves. 12-Months | Brand Stabilization: 1)
All the previous
2)
Strategic paid advertisements
Shot List Development Fifth & King creates a detailed shot list of poses and locations
CONTACTS Fifth & King Media The JDL Group
6841 Virginia Pkwy / Ste 179 McKinney, TX 75070
www.FifthandKing.com www.JDL.group
“ A brand is a voice and a product is a souvenir. - Lisa Gansky
LET’S BUILD A BEAUTIFUL NEW
BRAND X © 2021 FIFTH & KING MEDIA
