Guilty Rich

SUMMARY

Fifth & King Media is part of the family of companies under The JDL Group. We are also a minority owned firm, based in McKiney, Texas, with an extensive expertise in media creation, marketing, brand development, corporate communications

Fifth & King has an orientation towards creating media and messaging that delivers equitable outcomes and increases the degree of product planning and decision making processes, to deliver viable solutions and lasting impact for clients

By specializing in brand development, demographic mapping, go to market strategy development, and action plan implementation; these efforts expand market capacity, facilitate client networks and clusters, thereby leading to an acceleration of brand awareness and ultimate product success

For the Guilty Rich brand launch initiative, Fifth & King proposes to serve as the lead media / marketing advisor and partner, working closely with owner of the brand, Mr. Darryl Fielder Together, our alliance will be driven by a mission to empower individuals to experience the feeling of having access to Guilty Rich branded luxury merchandise, a sense of feeling rich, and being able to live “the good life.”

The team at Fifth & King has served many clients, companies, markets, sectors, to implement equitable agendas, including working to improve educational, economic, health, and social outcomes. As a result of our experiences, we understand the trends and challenges associated with small business startup and growth within the marketplace of today’s post pandemic challenges

Please accept this proposal as our strong interest in the Guilty Rich brand launch. If you have any questions or need any more information, please let us know. Thank you very much!

Joseph Anthony CEO, Jaylite Publications Creative Design, Fifth & King

Jaurdane Ivory CEO, The J Ivory Co. Social Media Content, Fifth & King

Kimberly D. Lee Director of Corp Affairs, JDL Group

Ekoyata Watson Chief of Staff, JDL Group

OVERTURE

Guilty Rich is company that is part of The Good Life collection of brands. The brand launch of Guilty Rich will include the development of new multi media content, creation of ongoing branding and design, social media consultation services, as well as other needed expertise as required.

The website of Guilty Rich will establish an online destination for those who desire to learn more about Guilty Rich products, engage in online transactions, engage company services, learn about affiliate opportunities, and interact with company management. The goal is for visitors to become immersed in the Guilty Rich culture, become loyal customers, wholesalers, and brand ambassadors.

Guilty Rich will utilize a S.A.V.E.D.™ experience for its users; adopting a Social / Audible / Visual / Engaging / Digital interaction with visitors that offers the maximum opportunity to become disciples and ambassadors of Guilty Rich

Guilty Rich brings together the talented Mr. Darryl Fielder, and an exemplary team of Fifth & King media marketing professionals who have an excellent track record, industry knowledge, proven success, and expertise. With this combined team, Guilty Rich will be capable of fulfilling their brand promise and mission.

PRODUCTS

In the Guilty Rich line of merchandise, hats of various types will be branded with the “GR” insignia. Other products such as jackets, hoodies, jeans, t shirts, etc. will also carry the “GR” insignia as well as the guilty Rich brand slogan “Power. Privilege. Wealth”. All merchandise designs will be unique.

Guilty Rich will maintain an ultra wealthy identity, much the same as other notable luxury brands e.g., Calvin Klein, Yves Saint Laurant, Ralph Lauren, Versace, Gucci, Fendi, Louis Viton, Cartier, Michael Kors, and other similar brands

The existing product designs, created by Daryl Fielder, have proven to be effective in helping to promote a sense of one having or aspiring to have a luxurious and/or posh lifestyle.

GUILTY RICH BRAND ADVANTAGES

8 advantages that the Guilty Rich brand presents are: 1. Builds personal self esteem, 2. Increases personal pride in oneself, 3. Allows one to choose a better lifestyle, 4. Gives one feeling they can achieve more, 5. Helps to inspire and maintain a sense of self worth, 6. Increases personal effectiveness in business, 7. Improves overall personal mindset, and 8. Helps promote a more well maintained demeanor.

Fifth & King creates these based on the goals of the client that month. We collaborate on content topics, suggested captions, and overall messaging so that all the client has to do is create the topics with ease. FIFTH & KING literally takes the guesswork out of figuring out social media.

Shot List Development

Fifth & King creates a detailed shot list of poses and locations that that are needed for targeted visuals. FIFTH & KING will develop site addresses and directions.

Prop List Development

Fifth & King will provide this all the way down to the tiniest detail. All client needs to do is provide the items on the list and the shot list will inform on exactly how to use the prop and where it should be.

Suggested Captions/ Scripts/ Prompts

Have a hard time creating captions and knowing what to say to your audience? Fifth & King taps into your consumer's head and comes up with topics and captions that will really engage them. Time

to Post

Scheduler Set Up

Fifth & King sets up scheduler account so that we never miss a post. I am also teaching my clients how to do this themselves.

Timing is everything sometimes when it comes to social media. Fifth & King will create a detailed report of the social analytics and provide optimized times to post for specific related content. This is something that we will keep an eye out for each month just in case something isn't working.

Content Placement

Fifth & King helps with product and company preparedness for partnerships and brand placements.

“

A brand is a voice, and a product is a souvenir.

Lisa Gansky