In cooperation with
Consumer Experts, Insight Driven
BOTANICALS & PLANT-BASED INGREDIENTS
The following are based on FMCG Gurus’ Clean Label, Country Profiles, Immunity, Sleep & Stress Management, & Meat & Plant Protein survey series
63%
Of consumers say that they have become more attentive to ingredient listings over the last twelve months What botanical ingredients have you heard of?
Peppermint
85%
Dandelion
85% Of those who recognize Dandelion as a botanical, with boosting immunity, and
Popular Plant-Based Ingredients
63%
Lentils
50% associate it
48% with aiding relaxation
24% of consumers say that
24%
they like to
Soy
59%
see ‘veganfriendly’
41%
Chickpeas
claims on packaging
Of consumers said that they had used botanicals to try and improve their sleep habits