Source: Mintel GNPD28
Lundberg Family Farms Organic Grainspirations Beans & Greens Rice & Quinoa Bowl comprises brown basmati rice mixed with tri-colour quinoa, garbanzo beans, kale, onion and spices, seasoned with lemon, oregano and pepper. It is said to be thoughtfully crafted with the finest organic ingredients and flavours from around the world, containing 11g fibre and 10g protein, and is described as gourmet convenience. The microwaveable, USDA organic certified and vegan product is free from GMOs and gluten, is made with wholegrain, and retails in a 9-oz. pack featuring preparation instructions. The manufacturer claims to be committed to organic farming practices that benefit the entire ecosystem, leaving the soil, plants, water and wildlife better, and also claims to be living such core values as integrity, sustainability, responsibility and authenticity cooked brown basmati rice*, cooked tri-colour quinoa*, cooked garbanzo beans*, kale*, onion*, high oleic sunflower oil*, seasoning blend* (sea salt, garlic powder*, oregano*, garlic*, lemon juice powder* (maltodextrin*, lemon juice*), sunflower oil*, black pepper*, chili pepper*, lemon peel*, rice concentrate*, thyme*, parsley*, citric acid). *organic
Sustainability While sustainability appears to have dropped down the list in consumer priorities during the Covid-19 pandemic, this is only likely to be a short-term blip.29 Two-thirds of consumers are open to changing their eating habits for the environment, with limited choices of sustainable options one of the barriers cited by respondents in a survey.30 It is clear that the concept of clean label is one that is closely associated with eating more sustainably in the eyes of consumers. The same EU-wide survey found that for some consumers eating sustainably means choosing foods that are ‘minimally processed, traditional’.30 Source: Elly’s WUNDERLAND31
“Your organic farmer's bread baking mix. Completely natural, without artificial additives, artificial flavours or colours, flavour enhancers or preservatives. Only a little water is necessary to preserve the great aroma of dried organic whole rye sourdough and Austrian Alpine salt from ehrenwort. To ignite moments of pleasure. Then your dough can rest in the container for half an hour, super easy! Did you bake your bread and want to dispose of the packaging? No problem. It is compostable, so you are doing something good for the environment. You are also welcome to keep them and reuse them as storage jars or gift packaging! Super practical and purely organic. SIMPLE, WONDERFUL, CHANGEABLE.”31 According to Mintel: “it exemplifies several Mintel Trends, e.g. consumers' desire for local food Locavore) and products that have a stamp of authenticity (The Real Thing). Consumers are also looking to brands to reduce the use of throwaway plastic packaging (Rethink Plastic). In Germany, 62% of adults are more concerned about packaging waste than a year ago and 50% are more likely to recycle packaging.”32
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