In cooperation with
Consumer Experts, Insight Driven
DEFINING THE PLANT-BASED CONSUMER IN 2021
The following are based on FMCG Gurus’ Meat & Plant Protein survey series & the Sustainability survey series
Of consumers say
29%
that they turn to meat analogues
73%
Of consumers say
44%
that they turn to dairy alternatives
71%
72%
Of consumers say that they turn to dairy alternatives
Health (73%) and concerns (71%) are consumers follow a diet around meat avoidance/reduction
Health
the main reasons why
Environmental
environmental
Concerns
54% Of regular meat eaters say that they are either attempting, or are considering, reducing intake of meat However,
34% of consumers
61%
Almond is the most popular type of dairy alternative amongst
say that they believe plant-
those who turn to such
based food and drink can taste
products
bland and boring