Back-to-basics nutrition & healthy indulgence The desire to improve dietary habits is resulting in consumers adopting a back-to-basics approach to nutrition When looking to improve their dietary habits, many Europeans are looking to adopt a back-to-basics approach to nutrition, focusing more on scratch cooking and eating fresh products that they deem to be natural and nutritious, safe and trustworthy, and crucially, tasty and affordable. This is a trend that is also being driven by changing lifestyles, and de-centralization meaning that consumers have more time to spend in the kitchen and at local/specialty stores. This means it is crucial that brands fully educate consumers about the array of functional ingredients – and related benefits – that can be found in everyday food and drink products.
You state that you have changed your diet in the last two years. What have you done? (2021) Top five answers – consumers20% who have made changes to their diets
Increased my intake of fruits
71%
Eaten more fresh food
65%
Increased my intake of omega 3
60%
Reduced sugar intake
59%
Increased my intake of protein
55%
How would you describe your diet? 68% 2020 59% 2022
26% 22%
2% Flexitarian
6
3%
Pescatarian
| L earn more about Fi Europe
7%
9% 3%
2% Vegetarian
Vegan
I regularly consume meat/dairy
