Contents Protein requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 NPD activity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 New protein sources for sport nutrition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Protein for ageing consumers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Protein in everything . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Key takeaways . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Protein has become a purchase driver for many consumers, from sportspeople looking for protein-boosted products to build muscles and improve performance, to mainstream shoppers seeking products for satiety, post-workout recovery, or to help prevent the age-related muscle loss known as sarcopenia.1
2
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