Fi Global Insights 2020 Trend Guide

Page 21

Innovation Tours Clean Label, Natural & Organic Innovations

Healthy and Functional Innovations

Clean label goes far beyond only reformulating

Consumers are more and more aware of the link

to remove artificial additives from a product.

between their diet and their health. Around three in

Nowadays, it includes authenticity, traceability,

five consumers globally say they are always or often

organic or sustainable farming. Products made

influenced by a product’s impact on their health

with simple ingredients consumers are familiar

and wellbeing when choosing food (62%) and soft

with, traditionally and sustainably processed

drinks (60%) (GlobalData). Most of them take a holistic

by real people with total transparency about

approach to their health, with not only a focus on

animal wellbeing and the origins of the

healthier food alternatives but also on more physical

ingredients.

activity, less alcohol and cigarettes.

With 73% of consumers willing to pay more for

The challenge is to age and even die in good health.

a food or drink product made with ingredients

The increase in consumption of fortified food, coupled

they recognize and trust, no wonder that

with the growth in health awareness among consumers

food & beverage global sales of clean label

is projected to drive the functional food ingredients

products are projected to reach $180 billion by

market to grow from USD 64.75 billion in 2017 to

2020 (Euromonitor) and the global clean label

reach USD 94.21 billion by 2023, at a CAGR of 6.6%

ingredient market to reach $47.50 billion by 2023

(Marketsandmarkets).​

(Mordor Intelligence). Niacet

Bouwhuis Enthoven B.V

Micreos

Lactalis Ingredient

Kemin Food Technologies

Rousselot

Weishardt

Fonterra

Tipiak

Novastell

Avebe

Stern-Wywiol Gruppe

Ingrebio

Griffith Laboratories

CP Kelco IFF Ingredion Download here the descriptions of innovations that were presented by the participating companies.

Download here the descriptions of innovations that were presented by the participating companies.

Fi Global insights 2020 Trend Guide | 21


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