Digital Media Kitt 2022
The digital marketing services for suppliers of ingredients. Leverage our network and expertise to reach 200,000+ engaged buyers of ingredients at every stage of their online customer journey.
Viviana Cristini Head of Digital Sales +31 (0)6 28 49 99 22 viviana.cristini@informa.com
Book a meeting with me Marijn van Reeuwijk Sales Manager Digital +31 (0)6 38 74 35 63 marijn.vanreeuwijk@informa.com
Book a meeting with me
1
Table of Contents
1. The Digital Marketing & Sales Funnel ....................... P 03 2. Our Audience at a Glance ....................................... P 04 - 05 3. Fi Webinar Series Sponsorship .................................... P 06 - 07 4. Retargeting ................................................................ P 08 - 09 5. Online Display Ads ...................................................... P 10 - 11 6. Email Newsletter Advertising ..................................... P 12 - 13 7. Ad or Interview in Report or E-Mag .......................... P 14 - 15 8. Custom Branded Email .............................................. P 16 - 17 9. Custom Landing Page ............................................... P 18 - 19 10. Custom Content Production ..................................... P 20 - 21 11. Custom Interactive Infographic ............................... P 22 - 23 12. Custom Report ...........................................................
P 24 - 25
13. Custom Webinar ......................................................... P 26 - 27 14. Premium Profile on Ingredients Network .................. P 28 - 29
2
The Digital Marketing & Sales Funnel What is a Digital Sales & Marketing funnel? The funnel visualises a buyer’s journey from when they first become aware of your brand to when they purchase your product or service, and beyond to include retention. Each stage of the funnel helps to attract new prospects and convert them to leads and then customers, while tracking the performance of your campaigns. More and more ingredients buyers are researching ingredients online before reaching out to sales representatives to place an order. It’s time to evolve to meet this trend.
TOP of Funnel: This is the brand visibility and awareness stage. Some of the Fi Marketing Services products that can help you achieve this are: Online Display Ads, Email Newsletter Ads & Interactive Infographics.
MIDDLE of Funnel: At the middle of funnel, the focus is on capturing and nurturing leads. Some products that can help you achieve this include: Retargeting and Premium Profile on Ingredients Network.
BOTTOM of Funnel: This is the stage focused on purchase, i.e. converting your lead to a customer, and then retaining them. The most effective products that can help you achieve this are the Custom Webinar and Custom Report.
FiMarketingServices.com
3
Our Audience at a Glance Leverage our extensive global network. Combined with our market expertise you can reach the right buyers for your products at every stage of the Digital Marketing & Sales Funnel.
Our Digital Reach
1,350,000+
200,000+
100,000+
60,000+
Unique visitors on our online platforms in the last 12 months
Food ingredients professionals in our database
Email newsletter subscribers
Followers on our social media platforms
Our Audience Breakdown
Quality Control & Assurance, Engineering
Product R&D
Consultants
Sales
Logistics, Purchasing & Procurement
Management
Supply Chain
Manufacturer
Marketing
Other
Research, Food Safety, Quality & Services
Import & Export
Dealers & Distributors
Job Function
11%
Americas
Nature of Business
4
40% EMEA
Geography
49%
Asia & Oceania
We give you access to our active community of 200,000+ food ingredients professionals across the globe In-Person & Online Events
Fi Marketing Services
We organise more than 14 global events annually, bringing buyers and sellers of food & nutraceutical ingredients together from across the globe to do business both in-person and online.
Fi Marketing Services specializes in digital marketing for suppliers of ingredients, helping them to reach their buyers online through effective digital marketing solutions with measurable ROI.
Fi Webinar Series
Ingredients Network
The Fi Webinar Series 2022 covers booming F&B market segments, offering attendees the opportunity to get up to speed on ingredients sourcing, product development and key market insights.
Ingredients Network is the leading online directory for global sellers and buyers of ingredients used in food, nutraceuticals, supplements and functional food & beverages.
Fi & VF Insights Fi Global Insights and Vitafood Insights are our content platforms bringing a whole host of free content: latest trends and insights from the F&B and nutraceutical industries, exclusive reports, interviews with thought leaders, webinars and much more.
FiMarketingServices.com
5
Brand Awareness Lead Generation Thought Leadership Targeted?
Reach a highly focused live and on-demand audience with your product or service with the Fi Webinar Series, covering booming F&B market segments. By sponsoring a Deep Dive Day, your brand has maximum visibility among the most relevant audience for an entire day. Through this, you can associate your brand with a specific topic for thought leadership and generate high-quality leads.
€5,000 Visibility
€10,000 Lead Generation
Benefits of Sponsoring DID YOU KNOW?
Associate your brand with one of the hottest trends in the market.
Each of the themed Deep Dive Day sessions covers a hot trend in the F&B industry, with a comprehensive content programme focused on ingredients sourcing, product development and market insights. As each theme is highly specific, you are sure to reach the right buyers for your product.
Build awareness for your product or service through a focused marketing campaign to attendees interested in a specific market segment. Build awareness for your product or service during a live session. Generate relevant leads for your product or service.
Place an ad or interview in one of the Deep Dive Day Reports
Speak to and educate a targeted audience about your product or service.
More information on page 14
Fi Webinar Series Deep Dive Day Calendar
6
PROTEIN
SNACKS & BAKERY
MEETING SUPPLY CHAIN CHALLENGES
BUILDING RESILIENCE IN SUPPLY CHAINS
HEALTH AND SAFETY: ALLERGEN MANAGEMENT
8th March 2022
24th May 2022
30th August 2022
4th October 2022
8th November 2022
5th April 2022
14th June 2022
20th September 2022
18th October 2022
DAIRY & DAIRY ALTERNATIVES
PLANT-BASED
BEVERAGES
HEALTH & WELLBEING
Deep Dive Day Packages 2022 Packages
Visibility
Lead Generation
Only 10 available per day
Only 6 available per day
€5,000
€10,000
€3,000
€2,000
SHARE CONTENT
Add collateral about your product or service for download by attendees of the relevant live session BRAND VISIBILITY
Featured during the focused marketing campaign to drive attendees to register, through email invites and social media On the programme page On the registration page On the holding slides of the relevant session Featured in the session email reminder to registered attendees GDPR-COMPLIANT LEADS
Attendee list with GDPR-compliant data from the relevant live session Attendee list with GDPR-compliant data from all programmed ondemand editorial content sessions Detailed analytics and lead scoring report from these sessions
Add-Ons to your Package SUPPLIER SHOWCASE - Combo only - only 5 available per day 30-minute slot with pre-recorded session available on-demand during and after your chosen Deep Dive Day Includes your own session attendee list with GDPR-compliant data Session listed on the relevant programme Add collateral about your product or service for download by attendees Interact with your session attendees through Q&A
CUSTOM HTML EMAIL TARGETED
€1.10
per contact (min. €2,000)
€1.10
per contact (min. €2,000)
Promote your Supplier Showcase to a targeted audience and generate more leads You can select your audience by: Product Interest, Industry, Job Function, Job Level, Geographical Area
CONTENT PRODUCTION Custom reports, whitepapers or surveys Custom articles, interviews, videos
Price on Request
Price on Request
€2,500 each
€2,500 each
Fi Editors can help you produce various content assets to share with the attendees of your chosen Deep Dive Day
FiMarketingServices.com
7
Retargeting
Brand Awareness Lead Generation Thought Leadership Targeted?
starting from
Use audience retargeting to create a consistent presence online among valuable food ingredient buyers as they move around the web. This means your ads are shown on safe, recognised websites, mobile apps and platforms, visited by the Fi online audience, such as cnn.com, espn.com, weather.com and thousands of others – giving your brand visibility a huge boost.
€2,500
Package 1
Package 2
Package 3
1 month
1 month
1-2 months
€2,500
€4,500
€8,000
Impressions Campaign Duration Campaign set up, execution & optimization End of campaign report Live Dashboard Audience Extension Price
Trusted by the Industry
8
Why Retargeting? Reach a highly relevant audience
Get access to our 1,350,000 unique annual website visitors
Possibility to extend the audience even further
Cost effective as the most relevant prospects are targeted
What is Retargeting? Ever look at a pair of shoes online, or a potential vacation spot, and then for the next couple of weeks you notice that ads for those same shoes or vacation spot seem to be following you around the internet? That’s ad retargeting. Retargeting uses cookies to track visitors of one website and then reach those same visitors with ads on other websites.
STEP 1
STEP 2
STEP 3
An internet user visits our website
The user exits the website
Your ad will be displayed on other websites the user visits
DID YOU KNOW?
Retargeting works so well because it only shows ads to the SPECIFIC people you are trying to reach – in this case, the website visitors of Ingredients Network, Fi Global Insights or any Food ingredients event website such as Food ingredients Europe.
Quantifiable Results
Receive detailed reports that allow you to see your campaign results in real time, including impressions, clicks, and geographical locations of ads served.
FiMarketingServices.com
9
Online Display Ads
Brand Awareness Lead Generation Thought Leadership Targeted?
Add a banner promoting your brand or product on our websites, visited by thousands of food ingredients buyers each day. Choose which audience is most relevant for you: Ingredients Network or Fi Global Insights.
starting from
€500 / week
Newsletter Combo*
Top Leaderboard Banner (728 x 90) Highly visible units of the top of all pages of the website.
MPU Banner (300 x 250) Rectangular until positioned in the side bar.
Floor Ad (1200 x 90) Fixed, adhesion ad unit that sits at the bottom of all pages, remaining in the user’s view as they scroll.
Fi Global Insights
Ingredients Network
Fi Global Insights
€500
€2,000
€2,000
/ week
/ week
/ month
€500
€1,000
€2,000
/ week
/ week
/ month
€750
€2,000
€3,000
/ week
/ week
/ month
*Fi Global Insights Newsletter Combo NEW: Combine 4 weeks of banner placement on the Fi Global Insights website with a sponsored article in the Fi Global Insights newsletter to reach an audience of 12,000+ highly engaged subscribers. Limited to 1 customer per month
10
Why Online Display Ads? Cost-effective approach
Positioned alongside relevant content
High volume reach
Focus on the right audience
Top Leaderboard Banner
View an example of a Leaderboard Banner Choose where to place your banner, to reach the most relevant audience and achieve your objectives!
Fi Global Insights
Ingredients Network
Reach R&D professionals looking for the latest insights about new product development and innovation
Reach ingredient buyers 134,000+ visits per month*
27,000+ visits per month*
Great for: Promoting your research, insights, new product developments, applications.
Great for: Promoting your product launches, applications and brand news.
Trusted by the Industry
*Based on numbers of the last 12 months
FiMarketingServices.com
11
Email Newsletter Advertising
Brand Awareness Lead Generation Thought Leadership Targeted?
ingredient buyers and R&D professionals rely on our weekly newsletters as their valued source of information about the Food and Nutrition industry, key markets, new products and trends. With a banner or sponsored article in our newsletter you can share your brand or product information with over 100.000 engaged subscribers.
starting from
€750
Sponsored Article The article is posted online and linked to your website or company profile. It is then published in the newsletter. Best option to share your product information, applications and news with an engaged and high volume audience.
€2,400
Banner The banner is featured at the top or at the middle of the newsletter and linked to your content. Best option to increase brand awareness by reaching an engaged and high volume audience.
Email Newsletter in a nutshell
18% Open rate*
10% Click to open rate*
100,000+ Subscribers to the weekly newsletter
€2,000 / Top Banner €750 / Middle Banner
*Based on 2021 numbers
12
View an example of an Email Newsletter
Top Banner
Sponsored Article MOST CLICKED ARTICLE
Middle Banner
Trusted by the Industry
FiMarketingServices.com
13
Ad or Interview in Report or E-Mag
Brand Awareness Lead Generation Thought Leadership Targeted?
Throughout the year Fi Global Insights delivers editorial Reports and E-Mags with in-depth analysis and insights on specific F&B categories, markets and trends. This is a great opportunity to increase your brand exposure without having to invest in content creation. Leverage our industry expertise, in-depth research and extensive network to promote your products and company.
€2,500 Advertisement
€3,500 Interview
The Package Front cover co-branded with your logo and Fi Global Insights to maximize industry authority. Included in the Fi Global Insights monthly newsletter to 12,000+ highly engaged subscribers. Hosted with an introduction and your company logo on Fi Global Insights for 12 months. Featured on the highly engaged Fi Global Linkedin group (28,000+ members).
Editorial Calendar Interested in the themes we will be covering in 2022? Click here to view our 2022 Editorial Calendar. Please contact us for any inquiries.
Get in Contact
14
Audience Engagement
3,000
1,200
12 mins
28,000+
Average impressions*
Average reads*
Average reading time*
Linkedin group members
Interview in Report or E-Mag Provide information about your product or research in an interview. Since each Fi Report or E-mag is thematic prospects will discover your product as they read up on a specific F&B category, region or market segment.
View an example of an Interview in a Report
Ad in Report or E-Mag Place a creative advert (A5 horizantal) in the sponsor section of a relevant report or an e-mag and link it to your own website.
View an example of an Ad in a Report
Trusted by the Industry
*Based on 2021 numbers
FiMarketingServices.com
15
Brand Awareness
Custom Branded
Lead Generation
Thought Leadership Targeted?
With a dedicated email campaign you can direct traffic to your company profile or product profile on Ingredients Network, or to your custom landing page on Fi Global Insights to generate additional brand awareness and leads throughout the year.
€1.10 / contact Minimum investment of €2,000
Which Audience Would You Like To Target? Select your target audience from our database of 200,000+ food ingredients professionals.
4 Easy Steps
16
1
2
3
4
Fill in data card
Choose email template
Email is sent to the selected audience
Receive campaign report
Why Custom Branded Email?
28%
4%
Average open rate*
Average clickthrough rate*
Customise the email with content of your choice
Target the audience of your choice
* based on 2021 numbers.
Tip 1: Keep the text short and clear
Tip 2: Images are are a great way to make the email visually appealing and engaging
The CTA will direct your traffic to your company profile or product on Ingredients Network, or to your Custom Landing Page on Fi Global insights
Trusted by the Industry
FiMarketingServices.com
17
Custom Landing Page
Brand Awareness Lead Generation Thought Leadership Targeted?
A Custom Landing Page offers you a page dedicated to your message and content. This is one of the best ways to focus the attention of prospects and convert them into leads. The Custom Landing Page is most effective when combined with other digital marketing products that drive traffic and engage your target audience.
€2,000
The Package Expand your reach and collect qualified leads with an integrated lead generation form. Highly converting Landing Pages, optimised to prompt download of content. Responsive design for any device, whether desktop, tablet or mobile. SEO-friendly design. 3 months of hosting Monthly leads reporting
View an example of a Custom Landing Page 18
Custom Landing Page works best in synergy with other digital marketing products. Custom Whitepaper or Report
Content Promotion Products
Our Fi Editors will work with you to produce a whitepaper or report on a topic of your choice.
Choose how you would like your content to be promoted to your prospects. We offer targeted Custom Emails, Display Ads on websites or in newsletters, and Sponsored Articles.
Here is an example of a multichannel campaign for a winning strategy:
1 Identify which content item you would like to gate, or work with our Fi Editors to produce one
2 Our Fi Marketing Team will work with you to create a targeted email to promote your content to the right audience
3 Readers of the email are directed to your Custom Landing Page to download your content, where they are converted into highquality leads
FiMarketingServices.com
19
Custom Content Production
Brand Awareness Lead Generation Thought Leadership Targeted?
Promote your industry expertise, product announcements, or subject matter perspective within our trusted editorial environment. Our Fi Editors can help you produce various content assets on a topic of your choice: - Custom videos, articles, interviews or whitepapers
starting from
€2,500 All items except the Custom Article can be tailored to the customer’s content requirements price on request
€3,000 Custom Article
The Package ‘Sponsored Content’ sits amongst our editorial content on Fi Global Insights. Promoted across our site to engaged visitors for maximum visibility. Includes 1 email newsletter promotion as well as promotion to the Fi Global Linkedin group of 28,000+ members.
FoodCHAT Video 10-minute video content leader.
with
a
branded
Written by a Fi Editor. 3-5 questions. Interviewed by a Fi Editor. Logo and introduction to video included.
These content marketing products are tailored to meet your requirements as to topic, content and design. They are ideal if you require support to promote a specific product launch or share new research results.
20
Also published on the Ingredients Network FoodTALKS page for maximum exposure.
€2,500
View an example of a Custom Interview
View an example of a Custom Video
FiMarketingServices.com
21
Custom Interactive Infographic
Brand Awareness Lead Generation Thought Leadership Targeted?
Infographics are useful tools to communicate complex science and trend data in an easy-to-digest, visually appealing and memorable summary for your customers. We help you to bring your insights and research to life with visual infographics that tell your story in an engaging way.
The Package Content planning development alongside subject matter experts.
starting from
€2,500 Can be tailored to the customer’s content requirements.
Interactive Infographic in a Nutshell and our
17%
Creative development resulting in an image-based content asset.
Average open rate*
The final infographic is hosted on Fi Global Insights as Sponsored Content.
10%
Includes 1 newsletter promotion to 100,000+ subscribers as well as promotion to the Fi Global Linkedin group of 28,000+ members. Dedicated programme management to support execution, manage content and creative development milestones. Reporting of insights and analytics once launched.
Average clickthrough rate*
DID YOU KNOW?
60,000 People process images 60,000 times faster than text
* based on 2021 numbers.
22
Why an Interactive Infographic? Share your content in an interactive & easily digestible way
Increased traffic to your website
Increased customer engagement
View an example of an Interactive Infographic
FiMarketingServices.com
23
Brand Awareness
Custom Report
Lead Generation Thought Leadership Targeted?
Based on your company’s unique education, marketing and communication needs, we develop, write, design and promote a Custom Report that features your market research, product information and interviews with your experts.
€8,000
The Package Front cover co-branded with your logo and Fi Global Insights to maximize industry authority.
Highly qualified and engaged GDPRcompliant leads who download the report; delivered post marketing campaign.
Dedicated program management and writer aligned with topic.
The report will be hosted on our website for 12 months.
Content is organized and designed with our team to ensure a high-quality end product.
1 email newsletter promotion included, as well as promotion to the Fi Global Linkedin group of 28,000+ members.
Dedicated email campaign to promote the report.
4 Easy Steps
24
1
2
3
4
Discuss the topic and market you wish to cover and which audience you would like to reach with our Fi Editors
A dedicated Fi Project Manager will create a professional report from content to design
Our Fi Marketing team will promote the report to a targeted audience of your choice
Receive the highly qualified leads and performance report
View an example of a Custom Report
View example of an Email Campaign promoting your Report
FiMarketingServices.com
25
Brand Awareness
Custom Webinar
Lead Generation Thought Leadership Targeted?
With a Custom Webinar, you can reach and educate the most relevant audience and generate qualified leads through the targeted marketing campaign. Choose the level of support you require: either develop your own webinar or work with our team of experts.
€12,000
The Package 45 - 60 min interactive webinar session, including polls, surveys and live Q&A. Hosting with an introduction to the webinar on our site for 12 months. A link to the webinar will be made available for your own marketing channels. A dedicated programme manager handles all coordination, logistics, speaker training and production.
Flexible approach to content development: develop your own programme or work with our team of topic experts. Dedicated marketing campaign to drive targeted audience through email invites, newsletters, and social media. Detailed analytics included in post-event reporting. Includes session attendee list with GDPRcompliant data.
DID YOU KNOW?
26
A Custom Webinar is a great tool for sharing research results or studies, or to promote a topic and be seen as a thought leader, and to generate a high volume of highly qualified and GDPR-compliant leads.
Custom Webinar in Numbers
581
66%
72
Average number of registrants*
Of those who registered also attended live*
Average questions per webinar*
View an example of a Custom Webinar
Trusted by the Industry
*Based on 2021 numbers
FiMarketingServices.com
27
Brand Awareness
Premium Profile on Ingredients Network
Lead Generation Thought Leadership Targeted?
Register your company with a Premium Profile on Ingredients Network, the leading online directory for global sellers and buyers of ingredients used in food, nutraceuticals, supplements and functional food & beverages. With manufacturers from all over the world searching for ingredients, this is the place for building new business partnerships and boosting your product & brand awareness.
€3,000 / year
The Package A dedicated company page with your logo, products, news articles, whitepapers, videos, brochures.
Benefits of Premium Profile
Receive direct enquiries from manufacturers looking for ingredients, solutions or services. Your products listed at the top of every relevant search result on Ingredients Network. Your company highlighted as a Featured Company on the homepage of Ingredients Network. All the content you post on your profile, such as brochures and articles, featured on the homepage of Ingredients Network. Your products will be featured and rotating among the Top Selected Products on the homepage of Ingredients Network.
Register for a Premium Profile alongside...
28
24x More profile traffic than a Complete Profile
66% More views than a Complete Profile
Ingredients Network in Numbers
51,000+
134,000+
61,000+
4,000+
Unique visitors every month*
Page views every
Products listed*
Product suppliers*
month*
Browse Ingredients Network
Track your page traffic and performance on your dedicated Leads & Statistics page
*Based on numbers of the last 12 months
FiMarketingServices.com
29
Grow your ONLINE presence today
Need help to define your strategy? Choosing the right product that fits exactly with what you’re looking to achieve can be overwhelming, given the variety of options. And that’s what I’m here to help with. Book a 15-minute meeting with me to discuss current challenges, your business strategy and future plans, and what works best for you.
Viviana Cristini Head of Digital Sales +31 (0)6 28 49 99 22 viviana.cristini@informa.com
Book a meeting with me
Marijn van Reeuwijk Sales Manager Digital +31 (0)6 38 74 35 63 marijn.vanreeuwijk@informa.com
Book a meeting with me
30