2021 Online Media Kit
“Food Ingredients Europe again proved to be the one food ingredient industry event you can’t afford to miss. With the high amount of industry experts visiting Fi Europe, it enabled us to jointly turn customer challenges into opportunities and thus fuel sustainable business growth” Karel de Smit Marketing Manager Cargill Food Ingredients & Bio-industrial EMEA
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You define your success. We help you get there. Fi Europe 2021 offers you more flexibility and a variety of opportunities to suit your business needs.
DECIDE ON THE RIGHT FORMULA FOR YOU Exhibit Online & In-Person Designed to leave no stone unturned and no opportunities untapped, this is the most comprehensive format. Book your stand at the in-person event and get a discount of €1,000 on the online event package.
OR Exhibit Online Unable to exhibit at the live event? We’ve got you covered - you can choose to exhibit online only, starting from €5,950. Choose from three packages designed to suit the needs of different businesses: Basic, Pro and Premium.
Add your visibility boosters
Sponsorship The online platform offers you unique opportunities to boost your visibility, share your digital content, generate high quality leads and market your new product.
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Fi Europe Online platform Your Company Profile Create your business card here: add your details, list your products and tag them to attract the right visitors
My Agenda
Sponsorship Opportunities
Include your content in this favourite section among F&B manufacturers to be seen as thought leader
Boost your visibility across the platform and generate more leads with our sponsorship opportunities
Exhibitors List
Attendees
List your company on the page with the highest traffic, to guarantee you are discovered by a wide audience
Browse the full attendee list and connect with the most relevant buyers to maximise the return on your time
Product List Add your products on this page. Get found by buyers looking for specific solutions for their business
15,400
62,000+
25,881
connections made*
chat messages*
sessions attendees*
* Numbers based on Fi Europe CONNECT 2020. 4
REQUEST A FREE DEMO with our Sales Team
Online Exhibitor Packages Each exhibitor is unique and operates differently so instead of a general price tag, we offer tailor-made packages and prices to suit your objectives!
Most Popular Basic
Pro
Premium
Image
Video
Video
PRICE: Online & In-Person Event Exhibitors
€4,950
€7,950
€13,950
PRICE: Online Event Exhibitors
€5,950
€8,950
€14,950
Company Profile incl. description, logo, social media links, contact details Company Profile - visual header Company content (images, documents, URLs) Company analytics dashboard Listing on Exhibitor List Networking/ Access to recommended attendees/ AI driven matchmaking Attendees can save and export favourite products Unlimited 1-1 scheduled video meetings during the event In-Person: Visit lead retrieval & QR codes – Unlimited licences Export leads from Meetings + Contacts incl. contact details Product categories tagging Number of products displayed in Product List Exhibitor Representatives per company profile Ability to search attendees Instant chat and video calls with contacts pre, during and post event View and Econtact Online Company Profile visitors (Real-time) Advert highlight on Company Profile page Customised background for Company Profile Customized support for matchmaking & engagement Engagement report (post-show only)
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Visitor Statistics
23,000 expected attendees
78%
29%
of visitors have purchasing power
of visitors have a budget over €500k
Top Job Functions* 16% Research & Development 15% Sales 12% General Management
Examples of Visitors Danone Global Buyer Ingredients Unilever R&D Development Manager Ferrero Purchasing Manager Herbalife EMEA Purchasing Manager Nestlé Category Lead Buyer
10% Distribution 8% Purchasing / Procurement 5% Marketing
Top 10 Countries* 136 Countries represented
24.7% 10.2% 6.3% 5.5% 4.9% 4.3% 4.2% 2.5% 2.3% 2.3% 6
Germany Netherlands France United Kingdom Italy Belgium Spain Poland Switzerland Denmark * Numbers refer to Fi Europe 2019.
Add-Ons Thought Leadership & Lead Generation
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Fi Conference Packages Silver
Gold
Platinum
2
3
Session listed on the Event Agenda and speaker in the Speaker list. 1x session promotion in an email newsletter to registered attendees during Fi Europe. Prominent branding on the Fi Europe online home page, the event website and eNewsletters. 30-minute pre-recorded session available on-demand during the Fi Conference. Includes session attendee list with GDPR compliant data post-event. Topic of the session to be agreed with the Senior Content Producer – client case studies are preferred, and strict criteria must be followed to ensure no sales pitches are made in the high-level programme. Underwriting sponsor of a live or pre-recorded session of your choice during the Fi Conference. Includes session attendee list with GDPR compliant data post-event. Logo on the programme and holding slides. Interact with your session attendees through Q&A. Add collateral to share with attendees of your session. Company content to be written by a Fi Editor with input from you, to be available on the Fi Europe online Content Hub and shared via our various marketing channels. Inclusion of speaker interview in selected marketing email campaigns to registered attendees and on the Fi Europe online Content Hub. Exhibitor Showcase Basic: 30-minute pre-recorded session available on-demand during Fi Europe online. Includes session attendee list with GDPR compliant data post-event. Recording organized by the Fi team. Sessions can include sales presentations, product launches, workshops, and demos. Includes session attendee list with GDPR compliant data post-event Short video created by a Fi Editor (max. 3 minutes) with highlights of your session posted on the Fi Europe online Agenda and Content Hub. PRICE:
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€6,000
€10,000 €15,000
ROI on Fi Conference*
Plant-based
91% Of respondents were aware of the Fi Conference ahead of Fi Europe CONNECT
26%
47% Of attendees joined Fi Conference sessions
Of Fi Conference session attendees found a solution there to a business need
31%
FI Conference 2021 themes:
+47% Fi Conference sessions increased brand awareness by 47%
of Fi Conference attendees who saw a sponsored session intend to do business with the brand
FOR MORE INFORMATION contact our Sales Team
• Plant proteins • Meat, dairy, eggs and fish alternatives • Plant-based beyond protein: formulating with plants • Botanicals Health and wellbeing • • • • • •
Active and performance nutrition Life stages/ healthy aging Immune health Cognitive and emotional health Holistic health Gut health
Reformulation • • • •
Clean label & Natural Flavours Colours Texture
Innovative ingredient technologies • • • •
Alternative proteins Fermentation Cell-based Upcycled
*Numbers refer to the Fi Conference performance during Fi Europe CONNECT 2020.
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Add-Ons Visibility Boosters & Lead Generation
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Exhibitor Showcase The Exhibitor Showcase sessions provide the perfect platform for exhibitors to showcase their new ingredients, latest research or market insights. Sessions can include sales presentations, product launches, workshops, and demos. Lite Pre-recorded session available on-demand during Fi Europe. Recording organized by the Exhibitor.
Basic
Plus
30 min
30 min
Live
30 min
Pre-recorded session available on-demand during Fi Europe. Recording organized by the Fi team. Live session during Fi Europe Online. Session can be a mix of pre-recorded and live content.
30 min
Includes session attendee list with GDPR compliant data post-event. Your recorded session available for your own use post event. Session listed on the Event Agenda. Interact with the audience: attendees can ask questions & sponsor can publish polls. Your speaker information will be listed on the Speaker List. A representative from your company will be interviewed by a Fi Editor. Exhibitor interview posted on the Fi Europe event website. Spotlight interview included in one selected pre-event marketing email campaign to prospective attendees.
€2,000
PRICE:
€3,500
€5,000
€6,000
ROI on Exhibitor Showcase* 81%
38%
Of attendees were Of attendees aware of Exhibitor joined Showcases Exhibitor Showcase pre-show Sessions
24%
+52%
40%
Of Exhibitor Showcase attendees found a solution to a business need
Exhibitor Showcase Sessions increased brand awareness by 52%
Of Exhibitor Showcase attendees felt more positive about companies that held Exhibitor Showcase Sessions
*Numbers refer to the Exhibitor Showcase performance during Fi Europe CONNECT 2020.
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Sponsored Ad on the online platform home page + mobile app ➊ 5 Available
isplay a promotional ad of your company or services on the online platform D home page, at the right-hand side. When attendees click on your ad, they are redirected to your company page in the platform. • Gain exposure in front of the event attendees on the online platform home page itself (1) • Reach users of the Mobile App at the same time (2)
Deliverables ✔ Your ad displayed on the right-hand side of the home page throughout the event. ✔ Includes a link to your company profile. ✔ This ad can be static or in a GIF format. ✔ The promotional ad also displays upon opening the event on the Mobile App.
€ 10,000 On average, companies that purchase this sponsoring option are 4 times more likely to be bookmarked by attendees and receive twice as many meeting requests than other companies. 12
➋
Sponsored Banner on the online platform home page Exclusive Display a promotional banner of your company or services on the online platform home page, below the menu. When attendees click on your banner, they are redirected to your company page in the platform. • Gain exposure in front of the event attendees on the online platform home page itself (3)
Deliverables ✔ Your banner displayed on the home page below the menu throughout the event. ✔ Includes a link to your company profile. ✔ This ad can be static or in a GIF format.
€ 10,000 ➌ On average, the company that purchases this sponsoring option is 3 times more likely to be bookmarked by attendees and receives an average of 1.5 times more meeting requests than other companies.
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Top of Exhibitor List 10 Available Feature your company profile at the top of the exhibitor list throughout the entire event to gain optimum visibility.
Top of Exhibitor List – both on the event platform and on the event website Deliverables ✔ T op of the exhibitor list on the online platform visible to all event attendees. ✔ T op of the exhibitor list on the Fi Europe event website visible to all website visitors.
€ 5,000
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“It’s difficult sometimes when you’re trying to source a new ingredient - yes, you can do a Google search to find the data, but you don’t get that full insight about what each supplier is doing. So, this show really brings it all together under one roof” Suzanne Salt, Procurement Manager, Symingtons Ltd.
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Sponsored Notifications Desktop + Mobile App Send sponsored notifications to attendees. Examples of types of messaging include highlighting your company and its solution, or announcing your exhibitor showcase. When an attendee clicks on the message or notification, they are redirected to your company page.
Sponsored Notifications Plus Exclusive ✔ 2 notifications pre-event redirecting to your company page. ✔ 5 notifications spread out during the event dates redirecting to your company page. ✔ Notification dates based on availability and to be confirmed by the Fi team. ✔ Attendees using the Web App on their lap- or desktop receive a message on their screen. ✔ Attendees who have downloaded the Mobile App receive a notification on their smartphones.
€ 10,000
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Sponsored Notifications Lite 8 Available ✔ 2 notifications pre-event redirecting to your company page. ✔ Notification dates based on availability and to be confirmed by the Fi team. ✔ Attendees using the Web App on their lap- or desktop receive a message on their screen. ✔ Attendees who have downloaded the Mobile App receive a notification on their smartphones.
€ 3,000
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New Product Zone Showcase your latest innovations, giving new ingredients the introduction they deserve to the market. Basic
Plus
€950
€2,000
Product featured in New Product Zone List in the platform menu Product images or logo Link to your Company Profile Product description URL link to product collateral URL link to product video Product category tagging Includes list of attendees who wishlisted product with GDPR compliant data post-event New Product Zone POD - Product displayed in the New Product Zone feature during the in-person event PRICE:
New Product Zone POD Display your latest innovation in a special POD during the in-person event at the New Product Zone to give your new product the introduction it deserves. • This is a showcase for an individual product and not a product line. • NPZ feature compliant with social distancing guidelines. • Limited availability.
Only a POD at in-person event:
€ 1,500
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Goodie Bag
The Fi Europe 2021 Goodie Bag will contain interesting promotional items and must-haves for all event attendees.
Deliverables ✔ Inclusion in the exclusive Goodie Bag campaign: • Goodie Bag featured in 1x email to Fi Europe database pre-event. • Goodie Bag featured in 1x shared email to registered attendees post-event. • 2 dedicated social media posts promoting the Goodie Bag landing page.
Product Listing
✔ Goodie Bag open for 30 days after the event ends. ✔ Goodie Bag promoted on the Fi Europe 2021 event platform to all attendees.
Each (1) product listing includes the following: • 1x hi-res product image
Content Placement Options
• Name of product + 50-word description/highlights
• Giveaways & Contest Placements
• URL link
• Video-enabled Placements
• 1x product category.
• Appointment & RSVP Placements
• 1x type of content placement
• Discount vouchers
€ 500 Fi Europe 2021 Online Media Kit | 19
Welcome Address Sponsor Exclusive The official event welcome address will welcome all attendees to the event and offers an excellent opportunity for brand exposure and lead generation. ✔ Gain exclusive exposure in front of our global audience as the event Welcome Address Partner.
Deliverables ✔ Your logo will be exclusively displayed during the Welcome Address Session. ✔ Includes a link to your company profile. ✔ Share exclusive content with the audience attending the session. ✔ Includes session attendee list with GDPR compliant data post-event.
€ 10,000
+79%
increase in Brand awareness as a result of sponsoring the Welcome Address*
*Numbers refer to Fi Europe CONNECT 2020.
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Social Media Partner Exclusive Social media will be used to engage with participants before, during and after the event. This is an excellent opportunity for your business to stand out in the crowd and engage the global food ingredients community. ✔ Gain exposure across all social media channels.
Deliverables ✔ 4 social media posts on a channel of your choice to reach your target audience. Choose from LinkedIn / Facebook / Twitter. Content to be provided by partner (event related). ✔ 1 x post on Fi Global LinkedIn Group (25,000+ members) Content to be provided by partner (event related). ✔ Logo inclusion on Facebook and LinkedIn page header banner. ✔ Announcement presenting you as our social media partner shared on LinkedIn, Facebook pages.
€ 10,000
61% of attendees saw the Social Media Partner on their social media feed*
*Numbers refer to Fi Europe CONNECT 2020.
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Sustainability Partner Exclusive
Sold out
✔ Prominent branding as Sustainability Partner on the Fi Europe Online home page, the event website and eNewsletters. ✔ 30-minute pre-recorded session available on-demand during Fi Europe Online. Includes session attendee list with GDPR compliant data post-event. Topic of the session to be agreed with the Senior Content Producer – client case studies are preferred, and strict criteria must be followed to ensure no sales pitches are made in the high-level programme. ✔ Short video created by a Fi Editor (max. 3 minutes) with highlights of your session posted on the Fi Europe online Agenda and Content Hub. ✔ 1x piece of company content to be written by a Fi Editor with input from you, to be available on the Fi Europe online Content Hub and shared via our various marketing channels. ✔ Inclusion of company content (article/interview) in selected marketing email campaigns to registered attendees of Fi Europe. ✔ Ad and Interview posted in the Fi Global Insights 2022 Trend Guide - The Trend Guide is sent to all Fi Europe attendees and featured on Fi Global Insights and the Fi Global LinkedIn Group (See Trend Guide 2022 page for all benefits).
€ 20,000
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Diversity & Inclusion Partner Exclusive ✔ Prominent branding as Diversity & Inclusion Partner on the Fi Europe Online home page, the event website and eNewsletters. ✔ Underwriting sponsor of the Women in Food pre-recorded session during Fi Europe Online 2021. Includes session attendee list with GDPR compliant data post-event. ✔ 1x session promotion in an e-mail newsletter to registered attendees during Fi Europe. ✔ 1x piece of company content to be written by a Fi Editor with input from you. ✔ Inclusion of company content in selected marketing email campaigns to registered attendees and on the Fi Europe online Content Hub. ✔ Content to be included in the event Content Hub.
In support of:
€ 5,000
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Online display ads Direct traffic to your company profile or product profile on the Fi Europe online platform or to a website of your choice to generate additional attention during Fi Europe. Positioned alongside articles on Fi Global Insights and Ingredients Network.
Top Leaderboard Banner (728 X 90) Highly visible units at the top of all pages of the website.
Sold out € 500
€ 2,000
/Week
/Week
Sold out
MPU Banner (300 X 250) Rectangular unit positioned in the side bar.
€ 500
€ 1,000
/Week
/Week
€ 750
€ 2,000
/Week
/Week
Sticky Floor Ad (1200 X 90) Fixed, adhesion ad unit that sits at the bottom of all pages, remaining in the user’s view as they scroll.
10,000 page views per month*
90,000 page views per month* * Average 2020 weekly numbers.
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Exclusive banner on the Fi Europe website Sold out
Publish an exclusive top leaderboard banner on all pages of the official Fi Europe website. • Your banner will be the only one shown during the time you purchase. • Available per week, from Monday to Sunday. • Directed to your company profile on the Fi Europe online platform or to a website of your choice.
NEW!
EXCLUSIVE SPOT PER WEEK
90,000 page views per month*
€ 4,000 /Week
* 2019 November and December numbers.
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Retargeting Retargeting works so well because it only shows ads to the SPECIFIC people you are trying to reach – in this case, the website visitors of Ingredients Network, Fi Global Insights or any Food ingredients event website such as Fi Europe. By purchasing a retargeting package, you can reach our online audience of over 800,000+ users annually and your ads will show on nearly all websites that our audience visits like cnn.com, weather.com, and thousands of others.
How does it work?
YOUR AD HERE
Step 1
Step 2
Step 3
An internet user visits our website
The user exits the website
Your ad will be displayed on other websites the user visits
Packages Impressions Campaign Duration
Lite
Plus
Pro
50,000
100,000
200,000
1 month 1 month
1-2 months
Campaign Setup, Execution & Optimisation End of Campaign Report Live Dashboard Audience Extension
PRICE:
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€2,500
€4,500
€8,000
Ad or interview in Fi Global Insights 2022 Trend Guide The Fi Global Insights 2022 Trend Guide contains innovation highlights from the Fi Europe 2021 event and insights from key industry leaders.
Benefits: ✔ Inclusion in the Fi Europe 2021 Goodie Bag sent to all Fi Europe attendees. ✔ Front cover co-branded with your logo and Fi Global Insights to maximize industry authority. ✔ Hosted on the Fi Europe online platform. ✔ Hosted with an introduction and your company logo on Fi Global Insights for 12 months. ✔ Featured on the highly engaged Fi Global LinkedIn group (25,000 members).
Sponsorship package A: ✔ Place a creative advert (A5 Horizontal) in the sponsor section and link it to your own website.
Sponsorship package B: ✔ Provide your perspective in an interview, written by one of our Fi Editors, including branding, and link it to your website.
Package A
€ 2,500
Package B
€ 3,500
09:45 Average Read Time*
3,862 Impressions*
* 2021 Trend Guide statistics.
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Email newsletter advertising Sponsored article Publish your sponsored article in the Ingredients Network newsletter (90,000 subscribers) and promote your product before or during Fi Europe. The article is posted online, published in the newsletter and linked to your company profile on the Fi Europe online platform.
€ 2,400 / article
Display ad Display ad in the weekly Ingredients Network newsletter, with over 90,000 subscribers. The banner is featured at the top or at the middle of the newsletter and linked your company profile on the Fi Europe online platform. Top of newsletter Middle of newsletter
Sold out
€ 2,000
€ 750
Reach 90,000+ Food Industry professionals weekly
17% average open rate*
On average the most clicked articles in the newsletter *
10% average click-through rate*
* Based on 2020 numbers.
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Custom HTML Email - targeted Direct traffic to your company profile or product profile on the Fi Europe online platform or to your in-person stand to generate additional attention before or during the event.
Select your target audience based on: •
Product interest
•
Industry
•
Job function
•
Job level
•
Geographical area
€ 1.10**
/Contact
24% average open rate*
4% average click-through rate*
* Based on 2020 numbers. Minimum investment of €2,000.
**
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Let’s get talking!
Get in touch to chat about which opportunities are best suited to your business needs.
Marijn van Reeuwijk
Alex Heuff
Digital Account Manager Marijn.vanReeuwijk@informa.com +31 6 38 74 35 63
Digital & Event Sales Lead Alex.Heuff@informa.com +31 6 39 88 43 65