Your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth – with unrivalled expertise in your prospects.
What do we do?
Masters in all things digital marketing, Smartcore empowers you to reach your buyers with smarter digital campaigns. Our objective is to maximise your brand awareness, generate excellent-quality leads, and deliver greater returns on your investment and time.
How do we do it?
Our invaluable data - including an extensive global network of 400,000+ ingredients buyers - datadriven insights, and specialised digital content channels in the B2B food and nutrition industry, set us apart from the rest. Combined with our expertise in smarter digital campaigns, we help you effectively reach relevant buyers for your products at every stage of the Digital Marketing & Sales Funnel.
Is this for you?
Are you:
• Launching a new ingredient or product and aiming to promote it to relevant buyers?
• Determined to maximise your brand’s global awareness among your buyers?
• Interested in establishing thought leadership within your industry?
Smartcore is the answer. With us, you can reach real people and achieve real results.
300+ Satisfied Clients
Smartcore has partnered with over 300 ingredients suppliers, including many major players in the global food and nutrition industry.
Our clients have rated us with an impressive Net Promoter Score (NPS) of +40
Alexandra Williams, Marketing Manager – Europe, Fonterra
“We found the Custom Branded Email to be a high-performing digital product. The unique open rate of 27.57% that we achieved was above industry benchmark. I would select the product again in future marketing campaigns to amplify event presence. Working with the Smartcore team was great and included a comprehensive follow-up report to assess performance. We were able to use a variety of digital products to create a compelling package with consistent messaging across touchpoints.”
Maggie McNamara, Marketing Director, Gencor
“Reaching our target audience was straightforward. The webinar essentially served as a valuable thought leadership tool. It proved to be an excellent platform to reach our target audience, as clear from the quality of leads generated. We collectively received over 650 leads. They were great and worthwhile for us. Your team did an excellent job of keeping us on track and we genuinely enjoy working with the Vitafoods Insights team. Overall, the package gave us a competitive edge in the market, achieved multiple objectives, and was a highly successful campaign for us. We’re 100% considering doing it again next year.”
Explore All Testimonials
The Impact We Create: Success Stories
Browse through our clients’ success stories and get inspired for yours. Learn how our smarter solutions, with measurable return on investment deliver greater results.
Explore Success Stories
Already working with us
Our Audience at a Glance
Leverage our extensive global network. Combined with our unrivalled expertise in your prospects, you can reach your buyers at every stage of the Digital Marketing & Sales Funnel.
Our
2,936,000+
Unique visitors on our online platforms in the last 12 months
Our audience breakdown
Followers on our social media platforms
Our Platforms at a Glance
Ingredients Network is the leading online directory for global sellers and buyers of ingredients used in food, nutraceuticals, supplements, and functional food & beverages.
Vitafoods Insights provides news and in-depth analysis about the latest nutraceutical innovations, R&D breakthroughs, scientific research, regulatory developments, and sustainable sourcing strategies, ensuring food supplement and nutrition professionals are one step ahead.
Fi Global Insights provides in-depth and insightful analysis about the latest ingredient innovations, R&D breakthroughs, processing technologies, regulatory developments, and sustainable sourcing strategies, ensuring food & beverage professionals are one step ahead. * Based on website numbers of the last 12 months
25,000+ Newsletter subscribers
Webinar Sponsorship Packages
Sponsor a webinar of your choice
Reach a highly engaged live and on-demand audience with your product or service. Achieve maximum brand awareness, generate excellent-quality leads, and establish thought leadership in your industry.
Each webinar offers a comprehensive content programme focused on ingredients sourcing, new product development, and market insights for audiences to explore, ensuring you reach the right buyers for your products.
Why become a sponsor?
Brand Awareness
Build awareness for your product or service through a focused marketing campaign to buyers highly interested in a specific topic of your choice.
Lead Generation
Get direct access to a relevant audience to generate excellentquality leads for your product or service. As each webinar is highly specific, you are sure to reach the right buyers for your product.
Thought Leadership
Showcase your product expertise with your own supplier showcase and build a strong profile within the topic most relevant for you.
Measurable ROI
Maximise your brand visibility among the right buyers with a costeffective Brand Awareness package or upgrade to Lead Generation to receive the GDPR-compliant leads from your sponsored webinar.
Webinar Audience Breakdown
Our webinar audience is made up of highly relevant and uniquely qualified professionals in the food and nutrition industry who rely on our webinars to stay informed about the latest innovations in the market. This audience holds immense value for businesses in these industries.
Explore the demographics of our highly engaged audience, who have rated us an impressive Net Promoter Score (NPS) of +36
Job Function
Nature of Business
Geography
Editorial Webinar Calendar 2024-2025
Salt and Fat Reduction
1 October 2024
WEBINAR Salt and fat reduction
REPORT Healthy reformulation: Innovations in salt and fat reduction
Sustainable supply chains: CSDDD & beyond
18 February 2025
WEBINAR Sustainable supply chains: CSDDD & beyond
REPORT Solutions for sustainable supply chains
Eating right: Food for a healthy gut
11 March 2025
WEBINAR Eating right: Food for a healthy gut
REPORT Microbiome modulation: Leveraging diet as a tool for gut health
Mastering plant-based: Protein and fibre first
8 April 2025
WEBINAR Mastering plant-based: Protein and fibre first
REPORT Winning strategies and innovative ingredients for plant-based product development
Sweet solutions: Replacing and reducing sugar
6 May 2025
WEBINAR Sweet solutions: Replacing and reducing sugar
REPORT Sweet solutions: Overcoming the challenges of sugar reformulation
Reformulation in the era of ultra-processed foods
10 June 2025
WEBINAR Reformulation in the era of ultra-processed foods
REPORT How brands can navigate the ultra-processed backlash
Trends in functional foods and beverages
16 September 2025
WEBINAR Trends in functional foods and beverages
REPORT Scouting out the latest trends in functional foods and drink
Foodtech shaping the future of product development
21 October 2025
WEBINAR Foodtech shaping the future of product development
REPORT Radical innovations: How foodtech is shaping the future of product development
Bone and Joint Health
15 October 2024
WEBINAR Bone and joint health
REPORT Building strong foundations: The science behind bone and joint health innovation
Digestive Health
5 November 2024
WEBINAR Digestive health
REPORT Tapping into the digestive health trend
Sports nutrition 2.0
25 March 2025
WEBINAR Sports nutrition 2.0
REPORT The new era of sports nutrition and active lifestyles
Ageing well: Expanding the healthspan
29 April 2025
WEBINAR Ageing well: Expanding the healthspan
REPORT Long live longevity: Exploring new concepts of healthy ageing
Rethinking women’s health
24 June 2025
WEBINAR Rethinking women’s health
REPORT Women’s health in the spotlight
Advancements in cognitive health
2 September 2025
WEBINAR Advancements in cognitive health
REPORT New frontiers in cognitive health and mental wellbeing
Designing next-generation nutraceuticals
7 October 2025
WEBINAR Designing next-generation nutraceuticals
REPORT Pushing the boundaries of nutraceutical product development
The future of digestive health
4 November 2025
WEBINAR The future of digestive health
Expected GDPR-Compliant Leads per Lead Generation package
REPORT More than a gut feeling: Digestive health in 2025
Webinar Sponsorship Packages
Share content
Add collateral about your product or service for download by attendees of the relevant webinar session
Brand visibility
Featured during the focused email marketing campaign to drive registrations (targeting 27,000 buyers)
Logo on programme page, registration page, and webinar platform
Clickable logo in wrap-up email post webinar (targeting 27,000 buyers)
GDPR-compliant leads
Registration list with GDPR-compliant data from the relevant webinar session
Contact list with GDPR-compliant data from 1 gated report
Registration list with GDPR-compliant data from Supplier Showcase
Supplier Showcase
Pre-recorded max. 30-minutes Supplier Showcase (without live Q&A)
Gated Supplier Showcase featured in wrap-up email
27,000+
Audience Reach per webinar 500+ Expected
300+
Expected GDPR-Compliant Leads per Lead Generation package
Boost-Your-Event Packages
Are you exhibiting at the next Fi Europe or Vitafoods Europe?
Select one of these digital Event Packages to boost your visibility at Fi Europe 2024 or Vitafoods Europe 2025. Stand out among the hundreds of participating companies by reaching out to organiser-verified event attendees.
Europe
November 2024
19-21 November: Frankfurt
May 2025
20-22 May: Barcelona
What’s in it for you?
As the official digital marketing provider, brought to you by the organisers of Fi Europe and Vitafoods Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI.
Half-Page Advert in the
Sponsored Article on Ingredients Network / Vitafoods Insights / Fi Global Insights newsletter
Campaign
Digital Marketing Packages
Smarter solutions for goal-specific success
Maximise your brand awareness, generate excellent-quality leads, or establish industry leadership with our Digital Marketing Packages. Reach your buyers with smarter digital campaigns, achieve consistent growth throughout the year, and gain greater returns on your investment and time.
Brand Awareness
Looking to boost awareness among your relevant online audience?
Your buyers are our newsletter subscribers and website visitors. Reaching them is easy. Feature a top newsletter banner, capture attention with a prime website ad, and display targeted ads on third-party platforms as our website traffic browses the web.
Lead Generation
Looking to generate leads from valuable content?
Turn your compelling content or our insightful industry reports into lead magnets. We handle the complete promotion, ensuring you generate engaged GDPR-compliant leads from your relevant target audience.
Thought Leadership
Looking to establish thought leadership in your industry?
Stay top of mind with impactful content. We take responsibility for setting up a custom webinar, producing promotional videos, and promoting them across digital channels to generate highly relevant GDPR-compliant leads for your business.
combo offer Europe
Exhibiting at Fi Europe or Vitafoods Europe?
Get a 50% off a Brand Awareness or Lead Generation package when combined with a Boost-Your-Event package and elevate your year-round digital presence.
Exhibitor’s
Choose your package
Brand Awareness € 7,500
Boost awareness among your relevant online audience
• Top banner newsletter on Ingredients Network or Vitafoods Insights newsletter
• Targeted ads - Website 50,000 impressions
• Top banner website on Ingredients Network or Vitafoods Insights website
• A performance marketing report at the end of the campaign
Lead Generation €8,000
Generate leads from your valuable content
• Company logo and content gating on your custom landing page
• 2-touch email campaign to your selected targeted audience
• Promoted on Ingredients Network or Vitafoods Insights newsletter
• Social Media post on our Fi Global / Vitafoods LinkedIn group
• All GDPR-compliant leads generated over a 30-day period
• A performance marketing report at the end of the campaign
Generate leads from our valuable content
• Advert in a gated Fi Global Insights or Vitafoods Insights editorial report
• Clickable company logo in the email promoting the editorial report
• All GDPR-compliant leads from the promotion of the gated report
€4,000
Thought Leadership €15,000
Establish thought leadership in your industry
• Custom Webinar set up with set up of registration forms and delivery platform
• Custom Webinar promotion with a 4-touch email campaign, 2 social media posts, and promotion in 2 newsletters
• All GDPR-compliant leads registered to your
• Promotional 1-minute teaser of your custom webinar to encourage on-demand viewing, including promotion on our content platform and LinkedIn group
• Four promotional 5 to 20-second snippets from your custom webinar for your own marketing efforts
Targeted Ads
Your Ads, Our Data.
A Success Story in the making!
Enhance your visibility and reach targeted audiences—relevant visitors to our websites or organiser-verified attendees of Fi Europe and Vitafoods Europe—through display banners, LinkedIn ads or InStream videos as they browse the web. You can segment this targeted audience further based on their job function and nature of business or region*.
Reach a highly relevant audience
Get access to 2,936,000 unique annual website visitors & organiserverified attendees of our events Advanced segmentation options available Multiple formats and digital channels
How does it work?
Your relevant buyers
Attend our in-person events or visit our websites Your targeted ads online LEAVE CLICK
Your landing page
Choose your package
What’s included?
Display Banners
LinkedIn Ads
InStream Videos
Campaign duration:
Reach relevant website visitors with display banners as they move around the web
Engage Fi Europe or Vitafoods Europe event attendees online with display banners and LinkedIn ads
Target your custom segmented audience from our global event attendees with multiple formats online
*Consult our team for a customised quote on region-based audience segmentation.
The Digital Marketing & Sales Funnel
What is a Digital Sales & Marketing funnel?
The funnel visualises a buyer’s journey from when they first become aware of your brand to when they purchase your product or service, and beyond to include retention. Each stage of the funnel helps to attract new prospects and convert them to leads and then customers, while tracking the performance of your campaigns. More and more ingredients buyers are researching ingredients online before reaching out to sales representatives to place an order. It’s time to evolve to meet this trend.
Top of Funnel
This is the brand visibility and awareness stage. Some of the Smartcore products that can help you achieve this are: Online Display Ads, Email Newsletter Ads & Interactive Infographics.
Middle of Funnel
At the middle of funnel, the focus is on capturing and nurturing leads. Some products that can help you achieve this include: Targeted Ads and Premium Profile on Ingredients Network.
Bottom of Funnel
This is the stage focused on purchase, i.e. converting your lead to a customer, and then retaining them. The most effective products that can help you achieve this are the Webinar Sponsorship, the Custom Webinar and Custom Report.
TOP OF FUNNEL
MIDDLE OF FUNNEL
BOTTOM OF FUNNEL
Reach your buyers with smarter digital campaigns
Need help with your digital marketing strategy?
Our team of experts is here for you. Choosing the right solution to achieve your specific goals can be a challenge, given the many options available. Let’s book a 15-minute demo to discuss your current challenges, outline your future plans, and find the best digital products and packages for your business.
