In cooperation with
GLOBAL COGNITIVE HEALTH TRENDS IN 2021
Consumer Experts, Insight Driven
The following are based on FMCG Gurus’ Cognitive Health Survey Series in 2018/2021 Proportion of consumers who are satisfied with
FMCG Gurus insights show that there
their current cognitive health.
has been a significant decrease in consumers across the globe who are satisfied with their cognitive health. This fall in satisfaction has led to...
55% that they regularly seek
of global consumers stating
57%
45%
2018
2021
out food and drink products that can improve cognitve health.
So what changes have consumers made to their diets?
41%
Of global consumers have changed their diets in order to improve cognitive health.
22%
Of global consumers have taken nutritional
59%
34%
37%
Eaten more
Consumed
Looked to
fruit and
more high in
increase intake
vegetables.
protein food
of vitamins.
supplements in
and drink.
order to improve cognitive health.
6 in 10 consumers would like to
68%
see claims addressing sleeping patterns on food and beverages.
Of global consumers associate Omega 3 with improving cognitive health...
52% ...Of these consumers would be willing to pay a premium for products with this ingreident.