In cooperation with
Consumer Experts, Insight Driven
GLOBAL DIGESTIVE HEALTH TRENDS IN 2021
The following are based on FMCG Gurus’ Digestive Health Survey Series in 2018/2021
Proportion of consumers who are satisfied with their current digestive health.
In what categories do you like to see claims around products actively improving digestive
56%
health?
50%
2018
56%
55%
Yogurt & Cheese
Milk
52%
48%
Breakfast Cereals
Juices/Smoothies
2020
FMCG Gurus insights show that there has been a significant decrease in consumers across the globe who are satisfied with their digestive health.
Over the past twelve months, have you taken any of the following steps to address digestive health problems?
63% of consumers say that they
Used Probiotics
43%
are interested in food and drink
Changed Diets
43%
products that are customized to
Used Nutritional Supplments
meet their individual nutritional
22% 0
66%
10
20
needs. 30
40
50
44% Of consumers say that they are interested in digestive health products even when not suffering specific health problems.
Of these consumers are interested in these products to improve digestive health.