In cooperation with
GLOBAL IMMUNE HEALTH TRENDS IN 2021
Consumer Experts, Insight Driven
The following are based on FMCG Gurus’ Cognitive Health Survey Series in 2018/2021
Proportion of consumers who say that
Proportion of consumers who have made changes to
they are satisfied with their
their diets and lifestyles in the last twelve months to
immune health.
improve their immunity levels.
70% 54%
49%
FMCG Gurus insights show that there has been
53%
a significant decrease in consumers across the globe who are satisfied with their Immune health.
2019
2020
2019
2020
6 in 10 Consumers regularly research about different ingredients that can improve health.
Proportion of consumers who say that they are interested in food and drink
Of consumers say that they would be
products that promote immune health.
more likely to buy immune supporting products if they contained a branded health ingredient. Proportion of consumers who associate Vitamin C with boosting their immune
71%
health.
45% 70%
2020