Welcome aboard! This guide is designed to help you make the most of your event experience, including your digital marketing campaign and the valuable opportunities that await. It contains all the important information you need to get started on your journey to a successful and impactful event presence. Let’s begin!
Select one of these digital Event Packages to boost your visibility at Fi Europe 2024 or Vitafoods Europe 2024. Stand out among the hundreds of participating companies by reaching out to organiser-verified event attendees.
December 2025
2-4 December: Paris
2025 20-22 May: Barcelona
As the official digital marketing provider, brought to you by the organisers of Fi Europe and Vitafoods Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI.
Half-Page Advert in the
Sponsored Articles on ingredients Network / Vitafoods Insights / Fi Global Insights newsletter
Email Campaign
Co-sponsored to all marketable pre-registered visitors
Take your success even further with our powerful add-ons
Top Banner** on email to organiser-verified registered visitors
Middle Banner** on email to organiser-verified registered visitors
Top Banner on event website
Custom Content and Design Production
We undertake the writing of your Sponsored Article and design of your Banner Ads
Enhance your visibility and reach targeted audiences—relevant visitors to our websites or organiser-verified attendees of Fi Europe and Vitafoods Europe—through display banners, LinkedIn ads or InStream videos as they browse the web. You can segment this targeted audience further based on their job function and nature of business or region*.
Reach a highly relevant audience Get access to our database of website visitors & organiserverified attendees of our events Advanced segmentation options available Multiple formats and digital channels
• Include a clear CTA on your banner (e.g. Book a meeting, Visit Us at Stand #number, Learn More)
• Mention the event’s name and date (e.g. Vitafoods Europe 14-18 May 2024)
• Keep the design simple and messaging clear and straight forward
• Add your Logo
• Use animation and eye-catching images to overcome banner-blindness
• Provide at least three banners in different dimensions to enhance engagement and maintain consistency among creativities
• Ensure ads are mobile-friendly, featuring large text and readable font
• Direct traffic to a relevant landing page (e.g. link to a contact form to book meeting onsite or product page to request information)
For best visibility we recommend to have at least three banners of the following dimensions:
• Mobile Banner (320x50px)
• Leaderboard (728x90px)
• Wide Skyscraper (160x600px)
• Medium Rectangle (300x250px)
• Half-Page Skyscraper (300x600px)
• Billboard (970x250px)
With a Sponsored Article in our newsletter you can share your brand or product information with our database of engaged subscribers*!
Sponsored Article is an article posted online and linked to your website or company profile. It is then promoted in the newsletter. Best option to share your product information, applications and news with an engaged and high volume audience.
1 Discuss the topic and market you wish to cover and which audience you would like to reach with our sales team
2
Send us an article of max 750 words, a title,a summary and two images for the article
3
Our Marketing team will set up the article page on Ingredients Network or Vitafoods Insights
4
The article will be published on the website and promoted in our newsletter
• Be straight forward with your message and avoid sharing vague information. Provide valuable and well-researched content
• Mention your presence and Stand #number in both the article and summary
• Structure your article with headings and subheadings
• Use relevant high-resolution images
• Choose a captivating headline that gives readears a clear idea of what to expect
• Conclude your article with a clear CTA (e.g. Visit Us Stand #number) Example
With a Custom Targeted Email you can reach the audience of your interest from our database food and nutrition ingredients professionals.
With a dedicated email campaign, you can direct traffic to your website or to one of our domains (e.g. your company profile on Ingredients Network or your custom landing page on Ingredients Network) and generate leads before the event.
3 Email is sent
the selected audience 4 Receive campaign report Which Audience do you want to Target? Select the most relevant audience from among our database of engaged F&B or nutraceutical ingredient professionals.
• Set a clear goal before start working on the email. (e.g. to collect contacts, brand awareness)
• Mention your presence at the event, including the event’s name, date, and your stand #stand number
• Follow the template guidelines
• Have a clear CTA message (e.g. book a Meeting, Visit us at #StandNumber)
• Keep the subject line concise, use action-inspiring verbs and mention the event’s name and edition
• Direct traffic to a relevant landing page (e.g. link to a contact form to book onsite meeting)
• Keep the copy short, clear and relevant to the audience
Co-sponsored to all marketable pre-registered visitors
With a Co-Sponsored email campaign you can reach all marketable pre-registered visitors.
You can direct traffic to your website or to one of our domains (e.g. your company profile on Ingredients Network or your custom landing page on Ingredients Network).
1 Share the materials for the email (logo, short text)
3 Receive campaign report How does it work?
2
Email is sent to all marketable preregistered visitors
The Trend Guide contains insights into how to ensure your brand remains relevant and resilient.
Place your advertisement in the Trend Guide written by Fi Content Editors. This is a great opportunity to increase brand exposure without having to invest in content creation. Leverage our industry expertise, in-depth research and extensive network to promote your products and company.
• Keep the copy short and highlight the most relevant information
• Include a clear CTA button
• Direct traffic through the banner to a relevant landing page
• Use relevant, high-quality images
• Include your logo
• Include an engaging slogan
Valeria Rudits
Marketing Executive
+31 (0) 6 4356 3810 fidigital@informa.com
Trang Nguyen
Marketing Executive
+31 (0) 6 14 75 65 98 fidigital@informa.com