Welcome aboard! This guide is designed to help you make the most of your event experience, including your digital marketing campaign and the valuable opportunities that await. It contains all the important information you need to get started on your journey to a successful and impactful event presence. Let’s begin!
Are you exhibiting at the next Fi Europe or Vitafoods Europe?
Select one of these digital Event Packages to boost your visibility at Fi Europe 2024 or Vitafoods Europe 2024. Stand out among the hundreds of participating companies by reaching out to organiser-verified event attendees.
November 2024
19-21 November: Frankfurt
May 2024
14-18 May: Geneva
As the official digital marketing provider, brought to you by the organisers of Fi Europe and Vitafoods Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI.
Event Packages
Targeted Ads
Your Ads, Our Data.
A Success Story in the making!
Enhance your visibility and reach targeted audiences—relevant visitors to our websites or organiser-verified attendees of Fi Europe and Vitafoods Europe—through display banners, LinkedIn ads or InStream videos as they browse the web. You can segment this targeted audience further based on their job function and nature of business or region*.
Reach a highly relevant audience Get access to our database of website visitors & organiserverified attendees of our events Advanced segmentation options available Multiple formats and digital channels
How does it work?
Best practices
• Include a clear CTA on your banner (e.g. Book a meeting, Visit Us at Stand #number, Learn More)
• Mention the event’s name and date (e.g. Vitafoods Europe 14-18 May 2024)
• Keep the design simple and messaging clear and straight forward
• Add your Logo
• Use animation and eye-catching images to overcome banner-blindness
• Provide at least three banners in different dimensions to enhance engagement and maintain consistency among creativities
• Ensure ads are mobile-friendly, featuring large text and readable font
• Direct traffic to a relevant landing page (e.g. link to a contact form to book meeting onsite or product page to request information)
Examples
For best visibility we recommend to have at least three banners of the following dimensions:
• Mobile Banner (320x50px)
• Leaderboard (728x90px)
• Wide Skyscraper (160x600px)
• Medium Rectangle (300x250px)
• Half-Page Skyscraper (300x600px)
• Billboard (970x250px)
Sponsored Article
With a Sponsored Article in our newsletter you can share your brand or product information with our database of engaged subscribers*!
The Sponsored Article is an article posted online and linked to your website or company profile. It is then promoted in the newsletter. It is the best option to share your product information, applications and news with an engaged and high volume audience.
How does it work?
1
Discuss the topic and market you wish to cover and which audience you would like to reach with our sales team
2
Send us an article of max 750 words, a title of max 50 characters, a summary of max 200 characters and two images for the article
3
Our Marketing team will set up the article page on Ingredients Network or Vitafoods Insights or Fi Global Insights
4
The article will be published on the website and promoted in our newsletter
Best practices
• Be straightforward with your message and avoid sharing vague information.
• Provide valuable and well-researched content
• Mention your presence and Stand #number in both the article and summary
• Structure your article with headings and subheadings
• Use relevant high-resolution images
• Choose a captivating headline that gives readears a clear idea of what to expect
• Conclude your article with a clear CTA (e.g. Visit Us Stand #number)
Example
Email Campaign
Custom selected to 2.000 potential visitors
With a Custom Targeted Email you can reach the audience of your interest from our database of food and nutrition ingredient professionals.
With a dedicated email campaign, you can direct traffic to your website or to one of our domains (e.g. your company profile on Ingredients Network or your custom landing page on Ingredients Network).
How does it work?
do you want to Target? Select the most relevant audience from among our database of engaged F&B or nutraceutical ingredient professionals.
Best practices
• Set a clear goal before starting to work on the email.
• Mention your presence at the event, including the event’s name, date, and your stand #stand number
• Follow the template guidelines
• Have a clear CTA message (e.g. book a Meeting, Visit us at #StandNumber)
• Keep the subject line concise, use action-inspiring verbs and mention the event’s name and edition
• Direct traffic to a relevant landing page (e.g. your website or one of our domains)
• Keep the copy short, clear and relevant to the audience
The event name is mentioned in the title
The Stand #number is mentioned
The CTA is clear
The copy is short, clear and relevant
Email Campaign
Co-sponsored to all marketable pre-registered visitors
With a Co-Sponsored email campaign you can reach all marketable pre-registered visitors.
You can direct traffic to your website or to one of our domains (e.g. your company profile on Ingredients Network or your custom landing page on Ingredients Network).
How does it work?
1
Share the materials for the email (logo, short text)
2
Email is sent to all marketable preregistered visitors
3
Receive campaign report
Trend Guide
The Fi Europe and Vitafoods Europe Trend Guides are smarter solution to stay memorable in your buyers’ minds during and after the events.
Place your advertisement in the Trend Guide written by Fi and Vitafoods Content Editors. This is a great opportunity to increase brand exposure without having to invest in content creation. Leverage our industry expertise, in-depth research and extensive network to promote your products and company.
Best practices
• Keep the copy short and highlight the most relevant information
• Include a clear CTA button
• Direct traffic through the banner to a relevant landing page
• Use relevant, high-quality images
• Include your logo
• Include an engaging slogan
Examples
Unlock Your Event Success
Valeria Rudits
Marketing Executive
+31 (0) 6 4356 3810 fidigital@informa.com
Chiara Zamboni
Marketing Executive
+31 (0) 6 43563823 fidigital@informa.com
Custom Targeted EmailContact Form
With your personalized Contact Form on Ingredients Network you can reach out to event attendees who expressed their interest to book an exclusive in-person meeting at the event.
With the dedicated Contact Form, you can generate leads before the Event. This form can serve as the primary landing page for your custom targeted email campaign.
1
Use your dedicated Contact Form as the Landing Page of your custom targeted email
2
Leads will fill in the form with their requests
Leads will be visibile in your RFI dashboard on Ingredients Network
