33%
of consumers in China describe themselves as flexitarians (2020) Source: Meat and plant-based protein survey – 2020 (2,000 respondents)
Top five reasons for following a dietary plan based around meat reduction/avoidance (2020) Consumers who are following a diet based around meat reduction/avoidance 72% 56% 38%
Price of meat is too high
43%
40%
I believe eating meat leads to weight gain
Concerns over animal welfare
Environmental concerns
I associate eating less meat with being healthier
Source: Meat and plant-based protein survey – 2020 (2,000 respondents)
26%
of consumers in China say that they plan to include more plantbased food and drink in their diets as a result of COVID-19 (2021) Source: COVID-19 survey – February 2021 (2,000 respondents)
Regional consumer trend updates: China | 11
