Regional consumer trend updates: China

Page 15

Proportion of consumers who say that they are more How important is it to you that foodas and drink of products conscious about their immune health a result COVID-19 are 100% natural? (2019) (February 2021) 47%

15%

12%

Unimportant

Not sure

6%

Very unimportant

20%

Important

Very important

Source: Clean label and naturalness survey – 2019 (2,000 respondents)

Why is it important that food and drink is 100% natural? Consumers who say it is important food and drink is 100% natural Natural food and drink is…

Healthy

53%

Better for the environment

50%

Tasty

42%

Better quality

37%

Source: Clean label and naturalness survey – 2019 (2,000 respondents)

44%

of consumers in China say that they are now more attentive to locality claims as a result of COVID-19 (2021) Source: COVID-19 survey – February 2021 (2,000 respondents)

Regional consumer trend updates: China | 15

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Eating out, dining in: Demanding consumers in China will want foodservice channels to demonstrate genuine innovation

3min
pages 23-24

Menu for me: Consumers in China want personalised nutritional products to help assist with health goals

2min
pages 21-22

Safe and secure: Risk aversion is something of high importance to consumers in China

2min
pages 7-8

The earth is clear: Consumers in China want brands to do more to address the state of the environment

2min
pages 19-20

Better for you, not best for you: Consumers want products that they deem to be guilt-free and conveniently nutritious

2min
pages 13-14

The power of plants: Consumers want plant-based alternatives that mimic the experience of eating and drinking animal produce

2min
pages 11-12

Rediscovering health: Consumers in China are taking steps to reduce their vulnerability to disease and illness

2min
pages 9-10

Natural blueprint: Consumers want reassurance that ingredients are real and authentic

2min
pages 15-16

Taste first, think second: Consumers in China want products that challenge their sensory perceptions

2min
pages 17-18

Proactive living: Consumers in China are adopting a holistic approach to health

3min
pages 5-6
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