74%
of consumers in China say that they like food and drink with new and unusual/exotic flavours (2020) Source: Flavours, Textures & Colours survey – 2020 (2,000 respondents)
Proportion of consumers who say that they are more Top five reasons for liking foodtheir andimmune drink with new as and unusual/exotic flavours (2020) conscious about health a result of COVID-19 Consumers who like new and unusual/exotic flavours (February 2021)
55%
56%
I like to be experimental when cooking
I find experimental and exotic flavours make a product more exclusive
67%
67%
I deem myself adventurous and like to try new flavours
I like to try new flavours from around the world
72%
I like to try new flavours from specific regions from countries around the world
Source: Flavours, Textures & Colours survey – 2020 (2,000 respondents)
Regional consumer trend updates: China | 17
