77%
of consumers in China say that they have become more conscious about environmental issues as a result of COVID-19 (2021) Source: COVID-19 survey – February 2021 (2,000 respondents)
Proportion of consumers who say the following in China
2019
67%
2020
73% 57%
52% 22%
I am concerned about the state of the environment
Damage done to the environment is irreversible
18%
I believe the state of the environment has worsened in the last two decades
Source: Sustainability survey – 2019 (2,000 respondents) Sustainability survey – 2020 (2,000 respondents)
Regional consumer trend updates: China | 19
