85%
of consumers in China say that they are interested in food and drink customized to meet their individual nutritional needs (2020) Source: Personalized nutrition survey - 2020 (2,000 respondents)
Top five reasons for consumer interest in food and drink products customized to meet individual nutritional needs (2020) Consumers interested in products
58%
61%
To relieve my concern about getting an illness/disease
To improve my immunity
53%
To improve my energy levels
89%
89%
To stay healthy as I get older
To maintain a good quality of life
Source: Personalized nutrition survey - 2020 (2,000 respondents)
72%
of consumers in China say that they find the concept of nutrition genetic testing appealing when given a definition (2020) Source: Personalized nutrition survey - 2020 (2,000 respondents)
Regional consumer trend updates: China | 21
