67%
of consumers attach importance to menu innovation in the foodservice sector (2020) Source: Foodservice survey – 2020 (2,000 respondents)
Top five ways consumers in China say foodservice outlets can help better capture their attention (2020)
69% 60%
48%
51%
53%
Through good word of mouth about the outlet
Through promoting ethical and responsible causes
Social media activity
Promoting food and drink from part of the globe that I am unfamiliar with
Through taking an active stance on food waste
Source: Foodservice survey – 2020 (2,000 respondents)
Regional consumer trend updates: China | 23
