Regional consumer trend updates: China

68%

of consumers in China say that they have made changes to their diets and lifestyles in the last twelve months to improve their immune health (2020)

Source: Immunity survey – 2020 (2,000 respondents)

Proportion of consumers who say that they are more Top five about actionstheir taken to improve health (2020) conscious immune healthimmune as a result of COVID-19 Consumers who have taken steps to improve immune health (February 2021) 81%

53%

Used/increased use of functional food and beverages

60%

Looked to improve my energy levels

64%

Looked to improve my mental wellbeing

67%

Exercised more

Made changes to my diet

Source: Immunity survey – 2020 (2,000 respondents)

Regional consumer trend updates: China | 9

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Regional consumer trend updates: China

Published on Mar 30, 2021

figlobalinsights

Over the last couple of decades, diets and lifestyles have changed considerably in China due to westernisation. While this is something that has created many benefits, it is something that has also resulted in the spread of lifestyle-related health problems. Traditional dietary practices have been replaced with behavioural traits. This report focuses on trends for 2021 and how they are influencing consumer attitudes and behaviour in China. The main topics covered are: • Consumers adopting a holistic approach to health • Risk aversion is of high importance • plant-based alternatives mimicking the experience of eating and drinking animal produce • Guilt-free and conveniently nutritious products • Challenging sensory perceptions • Demonstrating genuine innovation Download the report to find out more.

Articles inside

Eating out, dining in: Demanding consumers in China will want foodservice channels to demonstrate genuine innovation

3min

pages 23-24

Menu for me: Consumers in China want personalised nutritional products to help assist with health goals

2min

pages 21-22

Safe and secure: Risk aversion is something of high importance to consumers in China

2min

pages 7-8

The earth is clear: Consumers in China want brands to do more to address the state of the environment

2min

pages 19-20

Better for you, not best for you: Consumers want products that they deem to be guilt-free and conveniently nutritious

2min

pages 13-14

The power of plants: Consumers want plant-based alternatives that mimic the experience of eating and drinking animal produce

2min

pages 11-12

Rediscovering health: Consumers in China are taking steps to reduce their vulnerability to disease and illness

2min

pages 9-10

Natural blueprint: Consumers want reassurance that ingredients are real and authentic

2min

pages 15-16

Taste first, think second: Consumers in China want products that challenge their sensory perceptions

2min

pages 17-18

Proactive living: Consumers in China are adopting a holistic approach to health

3min

pages 5-6

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