Menu for me: European consumers are interested in customised health products to deal with specific health needs A common theme throughout the report is that consumers are more concerned about their health and wellness than ever before. This will continue to intensify in Europe as society ages and analyses its vulnerability to disease and illness and is driving demand for products that offer maximum efficacy when dealing with health solutions. However, at the same time, many consumers can often feel that health and wellness products available on the market are too generic and not suitable for their specific needs. As such, they want new innovations within the market that offer bespoke and real-time information on how to maximise their health and wellbeing.
Proportion of consumers who say that they are interested in food and
65% 55% 50%
48%
Denmark
France
Germany
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45%
Italy
Netherlands
