Fuji Capsule Co., Ltd., a pioneering soft capsule manufacturer in Japan, made its digital marketing debut in December 2022 to promote their brand and innovative products to relevant ingredients buyers.
In this Success Story, Raymond Christinson, International Business Development Manager, elaborates on their digital marketing campaign and the results achieved.
“The motivation behind our recent digital marketing campaign was to accomplish brand awareness, highlight our innovative products through informative content that would resonate with our audience, and promote our brand and capabilities to relevant ingredient buyers. We also aimed to showcase the value of our products and establish our brand as an innovative solution provider.”
“We were successful in reaching our target audience through your platforms, specifically Vitafoods Insights, as shown by our results. Additionally, our holistic approach of targeting engaged subscribers of the Vitafoods Insights newsletter and retargeting an interested audience through your platforms helped us not only gain maximum brand visibility and awareness but also connect with relevant buyers.”
21,724
Total Sent
2,505
Total Unique Opened
172
Total article Pageviews on Vitafoods Insights
40
Total Clicks on your sponsored content
12.27% Unique Open Rate
431
Total Clicks
Sponsored Content performance on the Vitafoods Insights newsletter
“From the initial planning stages to the final implementation, the entire experience was easy, efficient, and seamless. The team’s expertise and industry knowledge were invaluable as they provided us with expert guidance on how we could reach our targeted nutraceutical ingredient buyers online.
“They took the time to understand our aims and suggested the best digital products that aligned well with our requirements. Their recommendations proved to be beneficial and enabled us to choose a mix of different digital marketing tools that worked in tandem to support each other, maximising the overall effectiveness of our campaign. The process of working with the team was truly remarkable.”
“The process of working with the team was truly remarkable.”
“The first one we opted for was Online Display Advertising (a top leaderboard banner) that ran for the whole month of December on the Vitafoods Insights website.
“The eye-catching visuals and compelling messaging of this cost-effective choice allowed us to reach a large and relevant audience interested in our products, capture their attention, and drive them to our offerings. Another compelling factor for choosing this advertising option was the credibility of being positioned alongside related industry news.”
“We carefully selected a variety of digital products to ensure maximum impact and success.”
Sponsored Article
“Building on the from this banner, launched a Sponsored around mid-December and featured the Vitafoods Insights This digital product an engaging video, our objective here increase brand by sharing information with engaged subscribers, creating a larger presence, and reinforcing our brand messaging. We looked to capture attention of potential and encourage further action.”
Sponsored Article
the momentum banner, we Sponsored Article mid-December the same in a Insights newsletter. product featured video, and here was to brand awareness information subscribers, larger online reinforcing messaging. capture the potential buyers encourage them to take
“In addition to this, we also ran a month-long Targeted Ads campaign in December. Our intention here was to leverage the engagement generated by the Sponsored Article and maximise our visibility among our target audience. Targeted Ads allowed us to connect with the right audience, expand our reach, increase brand awareness, and access valuable visitors on the Vitafoods Insights website.”
“We took advantage of the comprehensive solutions offered by the Smartcore team, from A-To-Z.
“We were short on time when it came to preparing for our campaign, and the team expertly stepped in and helped us with our content creation. They repurposed our existing content, giving it a fresh look, and created new content as needed.
“Furthermore, when it came to designing our banners for Online Display Ads and Targeted Ads, the team handled all aspects of the process, saving us valuable time and resources. We highly recommend their banner design service as an add-on for your digital marketing campaign.”
0.27%
Click Through Rate (CTR)
93
Total Clicks
34,453
Total Impressions Delivered
Online Display Ads performance on the Top Leaderboard banner
“The results were impressive. Since our campaign included measurable ROI, we were able to see visibility and engagement metrics such as total impressions delivered, total clicks, and our reach across various products and platforms, which exceeded our expectations. Combining several digital products proved to be successful in driving our campaign’s success, and we would recommend using multiple digital products for a more impactful marketing campaign.”
100,477
0.29%
38,816
“Have an open conversation with the Smartcore team about your campaign objectives.
“By clearly communicating your goals, whether it is to increase brand awareness, generate leads, or build thought leadership, you can be sure to receive personalised guidance on the digital products that will best suit your needs.
“They can help you identify the most effective channels and platforms to reach your target audience and develop a customised strategy that aligns with your brand identity, ensuring maximum impact and return on investment (ROI).”
Our team of experts is here for you. Choosing the right solution to achieve your specific goals can be a challenge, given the many options available. Let’s book a 30-minute demo to discuss your current challenges, outline your future plans, and find the best digital products and packages for your business.
Marijn van Reeuwijk Digital Sales Manager
+31 (0)6 38 74 35 63 marijn.vanreeuwijk@informa.com
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