The fragmentation of the plant-based protein market [Infographic]

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In cooperation with

Consumer Experts, Insight Driven

THE FRAGMENTATION OF THE PLANT-BASED PROTEIN MARKET

The following are based on FMCG Guru’s Meat & Plant Protein, Personalized Nutrition, Nutritional Supplements & the COVID-19 survey series

64%

How would you describe your diet?

26%

Of consumers say that

3%

8%

2%

62% Regular Meat Eater

they obtain protein from plant-based food sources 28% of consumers say that they are planning to increase their intake of plant-based food

diet around the avoidance or moderation of animal

Pescatarian

38%

produce

Proportion of consumers who say that they eat/

Of these consumers...

drink the following

75% Dairy Alternatives

Meat Analogues

47%

Vegan

Of consumers follow a

Vegetarian

Flexitarian

and drink

Say that they find plant protein drinks appealing

44%

State that they eat

29%

because they are better

90%

and drink altenratives for the environment

Of consumers say that they prefer functional food and drink over nutritional supplements


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